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Cursor

Building smarter relationships at scale We’ve been building the future for over 20 years.

Cursor helps organisations connect with members, employees and customers at scale through bespoke website, software and app development. We design and build systems that manage sensitive personal data such as membership records, professional qualifications, student and patient records. Working with membership organisations, education providers and not-for-profits, Cursor unlocks personal data trap

ped within internal systems to deliver new digital services, streamline processes and improve user experience.

20/08/2026

When a parent asks ChatGPT "what are the best independent schools in the UK?" does your school come up in the answer?

A quiet but significant shift is happening in how people find organisations online. AI assistants like ChatGPT, Perplexity and Google's AI Overviews are increasingly the first stop, not just a second opinion. So the question is: is your website structured in a way that AI can actually read, understand, and cite?

This is what's being called Answer Engine Optimisation (AEO) - and unlike traditional SEO, it's less about keywords and more about clarity: clear structure, authoritative content, and direct, useful answers to the questions your audience is actually asking.

HubSpot recently published a practical guide on how to rank in AI search results. The core principles - extraction-ready content, natural language alignment, building brand mentions across credible sources - translate directly to the kind of website work we do for education and membership clients.

It's early days, but the organisations that get this right now will have a meaningful edge over those that catch up later. 👉 cursor.co.uk/contact

10/08/2026

We've officially matched an entire year's worth of Admissions Sync launches - in just over six months.

The latest school went live with our HubSpot to iSAMS Admissions Sync at the beginning of July, bringing our 2026 total so far to 12 new schools. That's the same number we launched in the whole of 2025! Thanks in no small part to our excellent partners over at HubGem.

The number isn't really the point, though. It's what sits behind it: 12 more schools with admissions data flowing automatically from their marketing and admissions CRM to their MIS, instead of someone re-entering it by hand. Fewer errors, faster follow-up, more time for the conversations that actually turn enquiries into pupils.

For more info, visit: 👉 cursor.co.uk/admissions-sync

05/08/2026

Paying school fees shouldn't be complicated...

Take a look at our case study to learn how LVS Ascot automated their admissions payment workflow with a bespoke integration between Flywire and HubSpot. With this integration, manual reconciliation and chasing payment status became automatic, freeing up their busy admissions team for the parts of the job that actually need a human touch.

It's a good example of what "automation" means here at Cursor: not replacing people, just removing the friction that gets in their way. 👉 cursor.co.uk/case-studies/education/lvs-ascot-integration

21/07/2026

"What started as our first digital prospectus became something far more ambitious and impactful than we could have imagined."

That's Lottie Turner, Marketing & Communications Lead at Lincoln Bishop University, reflecting on the digital prospectus we built together — and we're rather proud of it too.

A prospectus is often the first meaningful interaction a prospective student has with a university. Moving it from a static PDF to a fully digital experience changes what's possible: richer content, easier updates, better accessibility, and a clear picture of what prospective students actually engage with.

The full case study is now live on our website, including how the project took shape and what it delivers for the university's marketing and admissions teams.

👉 cursor.co.uk/case-studies/education/lincoln-bishop-digital-prospectus

Thinking about how your institution presents itself to prospective students? We'd love to talk.

15/07/2026

Investing in the next generation, one placement at a time 🌱

Last week, we welcomed Ryan Beale, a Year 12 student from The Priory Academy LSST, into the Cursor team for a week of hands-on work experience.

Ryan came in with a clear interest in software engineering and cyber security, and spent his time with us getting stuck into the day-to-day of how our team works - from problem-solving on live projects to seeing how ideas move from concept to delivery. We also gave him a taste of web design and project management, so he left with a well-rounded view of what a career in tech can actually look like.

Great to have you with us, Ryan. Thanks for bringing your curiosity and enthusiasm all week!

22/06/2026

A few numbers we're quietly proud of... 📊

Since launching our HubSpot to iSAMS Admissions Sync service in partnership with HubGem in 2022, we've now launched syncs for 50 schools.

What we're most pleased about isn't just the volume, it's the speed and reliability. So far in 2026, we're averaging just 7 days from our kickstart meeting with the school to signed sync contract, and 16 days from contract to sync going live.

For schools under pressure during admissions season, that turnaround matters.

If you're using HubSpot and iSAMS and your admissions data is still being managed manually, Cursor & HubGem would love to show you what's possible.

👉 Find out more: cursor.co.uk/admissions-sync

10/06/2026

There's nothing quite like hearing that a project has landed well with the people who matter most.

SBC Global Alliance recently shared some lovely feedback after the launch of their new website, and when a client takes the time to say publicly that they're pleased, it's a reminder of why we do what we do.

We're proud of the work, and even prouder that the people using it every day feel the same way.

If you'd like to see what we've been building - for membership organisations, education bodies, and beyond - our case studies are a good place to start:
👉 cursor.co.uk/case-studies

28/05/2026

Digital Drinks from eComOne is back next Thursday, and it sounds like a good one! 🍕

The team behind this Lincoln digital community event have a new home: the Barbican Creative Hub, just opposite the train station. Live music, pizza, drinks, and a room full of people who care about digital. What's not to like?

If you're heading along on Thursday 4th June (5:30–8:30pm), we'd love to see you there.

👉 Grab your ticket: https://www.eventbrite.co.uk/e/digital-drinks-june-2026-tickets-1982431565177 (and look out for Cursor's very own Hadi in the event gallery..!)

30/04/2026

Out of Office: May Bank Holiday Edition 🍦

Just a heads-up that we’ll be closed from 4:30pm tomorrow, Friday 1st May, and will be back at our desks at 8:30am on Tuesday, May 5th.

Wishing you all a brilliant long weekend filled with sunshine! ☀️

16/04/2026

Launched this week: Fen Peas 🟢 🚀

When your client is a leader in British agriculture, you need a website that feels as fresh as their produce. We’ve been working behind the scenes with the lovely team at Fen Peas to launch a site that is clean, fast, and easy to navigate for growers and partners alike.

We loved bringing the story of the Lincolnshire fields to life through modern UI and seamless user journeys.

Check out the live site here: https://www.fenpeas.com/

Address

Boole Technology Centre, Beevor Street
Lincoln
LN67DJ

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://www.linkedin.com/company/cursoruk, https://cursorcurated.substack.com/, https://cursor.co.uk/

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