Kaweb

13/08/2026

One simple way to get more accurate data from your Google Ads campaigns: Enhanced Conversions.

Here's the idea. A customer taps your ad on mobile. A week later, they search your brand and click through on their laptop before converting. Without any extra help, Google can read that as two different people, so your campaign data ends up less accurate than it could be.

Enhanced Conversions closes that gap. When someone converts, you send Google first-party data (hashed for privacy) so it can accurately match the conversion back to the right click, even across devices.

The upside:
✅ More accurate attribution
✅ Better data feeding Google's optimisation
✅ A clearer view of what's genuinely working

Better tracking leads to better decisions, which leads to better returns.

Curious whether it's set up on your account? Drop us a message 📩

04/08/2026

Team Kaweb is taking on this year's Dragon Boat Race, and we're doing it for a cause close to our hearts 🐉

We'll be racing in aid of the Birmingham Women's and Children's Hospital Charity, helping fund better care, equipment and facilities for sick children and their families across the region.

Every donation, big or small, brings us closer to our goal, and we'd be hugely grateful for your support 💛

You can back the crew here 👇

https://birminghamchildrenshospitalcharities.enthuse.com/pf/kaweb-dragons

Thank you for your support!

31/07/2026

A new website. A smarter content structure. And SEO done properly from the ground up 📈

We worked with a home improvement client to rebuild their site with a search-friendly URL structure, then overhauled their content and internal linking to properly support their core category pages.

The results speak for themselves:
→ Position 1 and 2 rankings for high-volume, commercial keywords in their key target areas
→ Sessions up 45.72%
→ New users up 46.1%
→ Organic revenue up 147.76% month on month

This is what happens when a website is built with SEO at its core, not bolted on as an afterthought.

If your website isn't working as hard as it should be, let's talk!

28/07/2026

44.76% growth in AI-referred traffic. In two months 📈

That's a real number from a real client account. And the conversion rate from that traffic? Higher than Google organic.

AI tools like ChatGPT, Gemini and Perplexity are actively recommending businesses to people who are ready to buy. The businesses showing up aren't just the ones with the best SEO; they're the ones who understood that AI visibility is a different game entirely.

We spent months working out exactly what that game looks like. Then we turned it into a free 30-day blueprint.

→ The five layers that drive AI visibility
→ A day-by-day action plan for Days 1–30
→ How to track AI-referred traffic in GA4
→ The May 2026 Google update that unlocks a Preferred Source badge in AI results

Free. No fluff. Just what actually works.

Grab it here: https://www.kaweb.co.uk/ai-visibility-blueprint

17/07/2026

Earlier this month, we were joined by Ellie Maybury from Birmingham Children's Hospital and Charity for a Changemakers session at Kaweb HQ 💙

It was a brilliant lunch and learn; the team got to learn more about the incredible work the hospital does, how they support children and families during some of the most difficult moments of their lives, and how the funds raised through the Changemaker programme make a real, tangible difference.

A great introduction for the whole team to the charity we're so proud to be supporting 🙌

14/07/2026

The bar for agencies has moved. Here's what businesses are actually expecting in 2026 👇

1. Plain English reporting
Not dashboards full of impressions and session data that need a translator. Clients want to know what's working, what isn't, and what's happening next. If your agency can't explain their results over a five-minute call without jargon, that's a problem.

2. Commercial awareness
Your agency should understand the pressure you're under, seasonality, margins, pipeline and headcount. The best agency relationships in 2026 aren't built around marketing metrics. They're built around business outcomes.

3. AI transparency
Clients are increasingly asking, "Are you using AI on our account?" The right answer isn't just yes or no. It's an explanation of where, how, and what it means for the quality of work they're receiving.

4. Proactive thinking, not reactive reporting
A good agency shouldn't wait to be asked. If something changes, an algorithm update, a drop in performance, a new opportunity, you should hear about it before the next scheduled call.

Transparency, speed of insight, and genuine commercial thinking. That's what you should be getting as standard.

10/07/2026

Most businesses are investing in SEO.

But when someone asks ChatGPT 'Who's the best [your service] in [your city]?' are you in the answer? 🧐

For most businesses, the answer is no.

And here's the problem. AI tools don't just rank pages. They recommend businesses. And the signals they use are different from traditional SEO.

We put together a 30-day blueprint covering exactly what it takes to become recommendable by ChatGPT, Gemini, Perplexity and Google AI Overviews in 2026.

It covers:
→ The difference between AI visibility and SEO, and why you need both
→ How to structure your content so AI tools can cite it directly
→ How to track AI-referred traffic in GA4
→ The May 2026 Google update that lets you get a Preferred Source badge in AI results

We've seen AI-referred traffic grow 44.76% in two months for one client, with a higher conversion rate than Google organic.

The blueprint is free. No fluff, no filler - just the framework 👀

Get it here: https://www.kaweb.co.uk/ai-visibility-blueprint

07/07/2026

A 40% increase in quotation requests. Here's how we did it 👇

Our CRO team worked with a client who wanted more leads from their website, without rebuilding it from scratch.

Syed, one of our CRO specialists, explains the two-pronged approach that delivered the results:

High traffic pages: We conducted thorough user research and review data analysis to uncover exactly what was stopping visitors from converting. The insights from real customer feedback told us precisely what needed to change.

Low traffic pages: Rather than optimising pages that weren't pulling their weight, we took a different approach and redesigned them entirely.

The combination of both strategies is what drove the uplift. It's not about picking one or the other; it's knowing which lever to pull, and when.

If you're generating traffic but not seeing it convert into enquiries or leads, this is exactly the kind of work we do every day.

💬 Get in touch to find out what we'd do with your website.

03/07/2026

SEO has always had a wild side. But the story of Clickout Media? That's a whole new level.

AI-generated gambling content flooding trusted editorial sites. Real journalists replaced by bots. Beloved publications hollowed out for affiliate traffic. A DMCA complaint that temporarily wiped investigative journalism from Google's results entirely.

If SEO were interesting enough for its own Netflix documentary, this would already be in production.

We've written a full breakdown, covering what parasite SEO actually is, why it's become such a problem, what happened with Clickout Media, and why Google is now coming down hard on what it calls "site reputation abuse."

Spoiler: the strategy destroys the host. Every time.

Worth a read if you're in marketing, publishing, or just like a genuinely bizarre industry story 👇

https://www.kaweb.co.uk/blog/parasite-seo-clickout-media

01/07/2026

We're trading our keyboards for paddles… 🐉🚣

We're thrilled to announce that Team Kaweb will be taking to the water as part of this year's Dragon Boat Race, racing in support of the Birmingham Children's Hospital and Charity.

Every pound raised goes towards providing the very best facilities, equipment, and environment for sick children and their families across the region. And we couldn't be more proud to play our small part in supporting it.

We're asking our brilliant network to get behind us and help us raise as much as possible for this wonderful charity.

No amount is too small, and every donation brings us that bit closer to making a real difference 💛

You can sponsor us using the link below. Thank you so much for your support!

At Birmingham Children’s Hospital Charity, we believe there’s always more we can do for our sick kids and that’s why we will always strive to do more for our patients and families. It’s our mission to