Insight Consultancy

Insight Consultancy Based in the heart of Leicester, Insight Consultancy is a 10 year old full service digital agency with the passion and know-how to help businesses grow.
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We’re trusted advisors and partners to a diverse variety of local and national businesses, big and small. We deliver a tailored service in the core areas of website creation, digital marketing, branding and business development consultancy. We’re different to other design agencies who offer marketing and web services. We take into consideration the business as a whole, by not just looking at the design or marketing in isolation, but instead as an integrated entity. Whether you’re at day zero in your business journey or an established brand, we can provide the strategic and creative support in every aspect of growth and development. Using a combination of left and right brain thinking, our team thrives at the intersection of strategy, technology and creativity. We recognise that most small to medium businesses (SMEs) need a partner who can provide both long term direction, as well as managing the day to day. At Insight, we can take care of everything for you.

Operating as usual

Happy New Year from everyone here at Insight! 🎆Whilst 2020 certainly hasn’t been the best year for anyone, including sma...
01/01/2021

Happy New Year from everyone here at Insight! 🎆

Whilst 2020 certainly hasn’t been the best year for anyone, including small businesses, we’re proud to have made it through the year fighting with our incredible team.

So here’s to 2021, may it be the fresh start we could all do with!

Merry Christmas from everyone here at insight! We hope that you have a wonderful day spent with your loved ones! 🎄Right ...
25/12/2020

Merry Christmas from everyone here at insight! We hope that you have a wonderful day spent with your loved ones! 🎄

Right now our team are currently enjoying a well-deserved break (as well as maybe one too many mince pies). It’s been a bit of a strange year but we're looking forward to starting again fresh in the new year with lots of new ideas and fun projects!

Who doesn’t love a good podcast! Since the team has started working from home and we’re not sharing ideas face to face a...
18/12/2020

Who doesn’t love a good podcast!

Since the team has started working from home and we’re not sharing ideas face to face as we used to, it can be harder to keep in the loop with what's going on in the industry. We’ve been devouring more podcasts than ever to keep us all up to date.

Here are a few recommendations if you’re looking to get a little more clued up on things like content writing, SEO, social media or design whilst you drink your morning coffee or go about your day ☕

🎧 Grammar Girl - Quick and Dirty Tips for Better Writing - our Content Writer Lizzie loves this podcast and it’s always helping her come up with great new ideas for our social media clients.

🎧 SEO 101 - This is such a great podcast for anyone who’s new to the world of SEO (and take it from us, it’s not really that scary!)

🎧 The Digital Brew - We’re a digital marketing agency and consultancy so we love a nice allrounder podcast for our industry.

🎧 Presentable - This is our Creative Lead Joey’s favourite design podcast so we know it’s worth a listen!

Let us know your recommendations in the comments!

Any excuse to get a little bit festive 🎅This was a great effort from everyone who came to the morning meeting! Christmas...
11/12/2020

Any excuse to get a little bit festive 🎅

This was a great effort from everyone who came to the morning meeting!

Christmas jumpers are such a fun way to liven up our Zoom calls and meetings! 🎄

We’ve been super lucky to take on not one but THREE fantastic new team members in our content team since lockdown started.

It’s safe to say the onboarding experience has been a little different this time around as it’s all been done remotely. It’s little fun things like #ChristmasJumperDay that makes us feel connected as a team!

What a fabulous review from one of our recent website clients, Andrea. We’ve absolutely loved working with you ✨If you’v...
07/12/2020

What a fabulous review from one of our recent website clients, Andrea. We’ve absolutely loved working with you ✨

If you’ve worked with us, we’d love it if you could leave a review: https://bit.ly/3lWqobT

Today’s Small Business Saturday! Whilst 2020 hasn’t exactly been anyone’s year, it's been especially challenging for the...
05/12/2020

Today’s Small Business Saturday! Whilst 2020 hasn’t exactly been anyone’s year, it's been especially challenging for the small business community that we are proud to be part of ❤️

Here’s a list of local Leicester businesses that our team honestly couldn’t live without. Most of these are firm favourites back from when we were working from our office on DMU campus, and we miss them lots!

🌟 @ninetysixdegrees.leicester does the best coffee for Monday mornings (and any morning, actually…)

🌟 @tinseltownuk desserts are the best after-work treat

🌟 @GETGROUNDEDUK is THE best place for healthy food in Leicester

🌟 Phat Buns is not too far away from DMU either and is one of our favourite takeaways (try their wings!)

Tag your favourite small businesses in the comments below to show them some love this December!

We’re very excited to be attending the FindaBiz FaB Business Expo this morning! 🌟This is such a great way to connect wit...
04/12/2020

We’re very excited to be attending the FindaBiz FaB Business Expo this morning! 🌟

This is such a great way to connect with other businesses and get some insight from expert speakers.

Are you attending today’s online expo?

As a digital marketing agency, usability is a key aspect of everything that we do. 👍We strive to ensure that our client’...
12/11/2020

As a digital marketing agency, usability is a key aspect of everything that we do. 👍

We strive to ensure that our client’s websites are usable and accessible for as many people as possible. We build our websites in a way that is inherently accessible, and we can adhere to specific accessibility guidelines at the request of the client. 💻

For small businesses, usability is often an after-thought as budgets may not necessarily stretch to user testing. However, we build usability into our working frameworks to ensure even small business websites can be inherently user friendly.

To learn more about usability and why it’s so important, check out the #WorldUsabilityDay website: https://bit.ly/32ARbAV 🌎

If you’re a small business looking for help with everything from your social media management to your website hosting, y...
09/11/2020

If you’re a small business looking for help with everything from your social media management to your website hosting, you’ve come to the right place!

Check out our website to learn more about what we do, and more importantly, how we can help you achieve your business goals!

💻 https://bit.ly/3o51sRV

It’s time for another jargon buster! 🕐What exactly is pay per click advertising? 🙋PPC, or Pay Per Click is a form of adv...
06/11/2020

It’s time for another jargon buster! 🕐

What exactly is pay per click advertising? 🙋

PPC, or Pay Per Click is a form of advertising where the advertiser pays for each click through to their website.

An example of this is Google advertising.

The cost of each click varies depending on a number of factors. It’s a type of advertising used by businesses looking to increase traffic, sales, or enquiries from their target customer base.

As we enter a second national lockdown, we’ll continue to work from home for the foreseeable future. Whilst this certain...
05/11/2020

As we enter a second national lockdown, we’ll continue to work from home for the foreseeable future. Whilst this certainly has its challenges, unlimited access to snacks and the lack of commute is something we’re loving about working from our makeshift offices and living rooms. 👍

Just a reminder to all of our wonderful clients that everything here at Insight is operating as usual but from home.

We’re not planning to go back into the office for a while but if you have any questions or if you want to work with us on an exciting new project, get in touch today!

https://bit.ly/3etSaL5

📱 0116 207 8946
💻 [email protected]

Our wonderful clients, partners and friends make all the hard work we do worth it and we love reading their positive rev...
03/11/2020

Our wonderful clients, partners and friends make all the hard work we do worth it and we love reading their positive reviews!

“A great bunch of people, very professional and creative. Thanks for all your help. 👍”

Andrew Hatcher
July 2020

Happy Halloween for everyone here at Insight! 🎃As a digital marketing agency, we can’t think of anything worse than a we...
31/10/2020

Happy Halloween for everyone here at Insight! 🎃

As a digital marketing agency, we can’t think of anything worse than a website going down… 😱

But don’t panic, our team is on hand for these issues so you don’t have to worry about your website being down for long!

Head on over to our website to learn more about how we can help you with your website hosting: https://bit.ly/3o51sRV

Our jargon buster is here to help everyone make sense of all things digital! 🙌To start things off, what exactly is a con...
22/10/2020

Our jargon buster is here to help everyone make sense of all things digital! 🙌

To start things off, what exactly is a conversion rate? 🤔

This is a metric used to measure how many visitors on your website convert - this varies depending on your goal and could include sales or phone calls. 📈

Conversion rate equals the number of conversions within a time period divided by visitors x100.

Watch this space for more jargon buster posts!

We’re so happy to have welcomed two fantastic people to the Insight team! One of our new Content Writers Lizzie has writ...
20/10/2020

We’re so happy to have welcomed two fantastic people to the Insight team!

One of our new Content Writers Lizzie has written a blog post about what it’s like to start a new role remotely and working from home without having met your team in person.

Go and grab a coffee and check it out! https://bit.ly/37jHCMR

Wow, thank you so much Mimi for your brilliant review. It’s been an absolute pleasure to work with you, you are amazing!...
14/10/2020

Wow, thank you so much Mimi for your brilliant review. It’s been an absolute pleasure to work with you, you are amazing! ✨

We look forward to continuing our work together in the future and building your brand.

If you’ve worked with us and you’d like to leave a review, please do so here: https://bit.ly/30Mp5oi

We thought it would be fun to share one of the questions from our quiz the other night! 👍Check out this riddle below and...
19/09/2020

We thought it would be fun to share one of the questions from our quiz the other night! 👍

Check out this riddle below and let us know if you can figure it out 👇

Comment your answer below!

Don’t mind us, we just made Wednesday the new Friday by getting the team together on Zoom for a quiz! 👍We had a fantasti...
17/09/2020

Don’t mind us, we just made Wednesday the new Friday by getting the team together on Zoom for a quiz! 👍

We had a fantastic time last night, thanks again to the wonderful Joey for organising it, and congratulations to Micha for stealing first place! 🙌

We’re looking forward to our next quiz night and eventually being able to meet up in person! 🍻

Great news! We’re in Niche Magazine! 🙌 This is a wonderful bi-monthly independent business and lifestyle magazine that s...
09/09/2020

Great news! We’re in Niche Magazine! 🙌 This is a wonderful bi-monthly independent business and lifestyle magazine that supports local businesses.

We’re over on page 67 talking about the things you need to look out for in your website hosting package, so go and grab a coffee and give it a read ☕

https://bit.ly/2FfV3Se

We’re so happy to have been recognised as the Best Integrated Marketing Consultancy by the SME News’ Business Elite Awar...
03/09/2020

We’re so happy to have been recognised as the Best Integrated Marketing Consultancy by the SME News’ Business Elite Awards 2020! 🎉

We want to take this opportunity to thank everyone in our team for all their hard work which has made winning this award possible! Now it’s time to celebrate 🙌

We’d like to take this opportunity to wish you all a very happy Eid Mubarak! We hope that you are all staying safe and p...
31/07/2020

We’d like to take this opportunity to wish you all a very happy Eid Mubarak! We hope that you are all staying safe and positive during these difficult times.

We’re sad to hear that Leicester’s local lockdown has been extended. We’re still here busily working from home and doing...
17/07/2020
Insight Consultancy | Web & Digital Marketing Agency

We’re sad to hear that Leicester’s local lockdown has been extended. We’re still here busily working from home and doing our best to support our clients. There has never been a more important time to support small local businesses, whether that’s through giving them a follow on social media to show them some love or buying their products or services, use them or we’re going to lose them! ❤️

If you have any questions about the work we do or how we can support your business through all things digital, simply get in touch with us or check out our website. 💻 https://bit.ly/2X10Vp6

A 10 year old creative marketing and digital design agency based in Leicester. Helping your business grow by offering a range of marketing and web services throughout the UK.

Today is our day! It’s Social Media Day! 📱 This is probably more relevant than ever before with the coronavirus pandemic...
30/06/2020

Today is our day! It’s Social Media Day! 📱 This is probably more relevant than ever before with the coronavirus pandemic really putting the ‘social’ in social media.

We’re offering small businesses the chance to find out, with a free 30-minute social media strategy session with one of our experts.

The landscape is rapidly changing all the time, especially in recent months where we’ve seen things like TikTok blowing up and Facebook Live providing a valuable lifeline for millions of businesses, parents and fitness enthusiasts.

Are you taking full advantage?

Don’t miss out on the current opportunities available. Get in touch for your free session now!

Today draws a close to a week of fun at the Clearleft's SofaConf 2020! We'll be joining for the last conference and toda...
26/06/2020
Home | SofaConf 2020

Today draws a close to a week of fun at the Clearleft's SofaConf 2020! We'll be joining for the last conference and today's theme is 'Interaction Design'. We're looking forward to it! 💻 https://bit.ly/31fNoMt

Join us from anywhere in the world for an all-star lineup of the industry’s finest minds

In the month of April, whilst the country got used to staying at home, it saw a rise in adults spending an average of fo...
25/06/2020
UK's internet use surges to new highs in lockdown

In the month of April, whilst the country got used to staying at home, it saw a rise in adults spending an average of four hours a day online.

As many people started working from home, it also saw seven in 10 people making video calls according to Ofcom. It goes to show just how powerful and essential the internet has become in keeping us all connected!

https://bbc.in/3fSmLBh

Coronavirus will leave a digital legacy as UK finds solace online, says Ofcom.

Hosting is renting a space on a server for your website – like renting a shop premises. 🏪Managed hosting includes the ma...
05/06/2020

Hosting is renting a space on a server for your website – like renting a shop premises. 🏪

Managed hosting includes the maintenance and care your website needs to remain updated, secure and functional.

These are the regular jobs such as updates, bug fixing and monitoring that ensure your website stands the test of time.

When you choose a website care plan with Insight, we will also include small changes such as adding blogs, content or new features.

Want to see what we can do for you? Send us a link to your website and we’ll carry out a free audit for you.

Over the weekend, some of our team took part in The Great Insight Bake Off, where we baked a treat of our own choosing. ...
03/06/2020

Over the weekend, some of our team took part in The Great Insight Bake Off, where we baked a treat of our own choosing. Since we're all working from home, we couldn't judge the winner by taste, so we asked you to choose the winner via our Stories. We can now announce that the teammate with the most votes and taking the Insight baking crown is... *drum roll*⠀

Sabah with her Nutella chocolate brownies! 👑⠀

Well done, Sabah. They look incredible! Take a look at the treats our team created ⬇️

03/06/2020

Google recently announced Core Web Vitals, a collection of three key metrics to evaluate website experience:
- LCP: Largest Contentful Paint
- FID: First Input Delay
- CLS: Cumulative Layout Shift

These metrics are based around what your users actually experience in real-time. They have an impact on your SEO.

DM us your URL and we'll give you a Core Web Vitals report!

#BlackOutTuesday
02/06/2020

#BlackOutTuesday

Are your blogs as good as they could be? 🤔The best blog posts are easily digestible and designed for those who scan rath...
31/05/2020

Are your blogs as good as they could be? 🤔

The best blog posts are easily digestible and designed for those who scan rather than read word for word. You can easily achieve this by using techniques such as subheadings, bullet points, infographics and bold text. This will also help search engines read your content and drive traffic your way.

How do your blog posts fare? Send us a link and we’ll happily take a look and share some tips on readability.

Have you got your #bouncebackmarketing plan sorted?⠀⠀We’re still offering 30-minute strategy sessions to help businesses...
30/05/2020

Have you got your #bouncebackmarketing plan sorted?⠀

We’re still offering 30-minute strategy sessions to help businesses prepare for the end of lockdown. ⠀

Sign up here now: https://bit.ly/2zZRSey

When we’re talking about themed and bespoke websites, it’s usually in the context of a Content Management System such as...
29/05/2020

When we’re talking about themed and bespoke websites, it’s usually in the context of a Content Management System such as WordPress.com

A themed website uses a third-party template, while a bespoke website is built using special custom code.

Here’s a few other key differences.

Themed websites:

💻 You’re reliant on third parties for maintenance and updates
💻 Limited to the features within a theme, so adding functionality as your business grows can sometimes interfere with that and cause bugs
💻 A themed site can be quicker and cheaper in the short term.

Bespoke websites:

💻 Provide more freedom for your business to grow
💻 Customised for your business and new features and functions can be added as needed
💻 Can be a longer process as it’s designed and developed from scratch.

At Insight we use bespoke themes, but built from our own library of components. That means you get the best of both worlds – a bespoke website at the price and time frame of a themed website.

Not sure whether your website is themed or bespoke? We can easily check for you.

#FAQFriday

Do you feel your website is not performing as well as it could be?  💻You can find out exactly how effective it is with a...
28/05/2020

Do you feel your website is not performing as well as it could be? 💻

You can find out exactly how effective it is with a free website audit (worth £299) from Insight’s expert team. We’ll go over every element of your website including speed, design, responsiveness, SEO, security, GDPR, marketing and more.

And if you decide to sign up for a new website with us as a result (no obligation of course!) we’ll give you £250 off the cost of that too.

Sign up via this link, or just message us your website URL: https://bit.ly/2Tr5NBo

We like to keep it simple and break the jargon down as much as possible, so today we’re talking about Position Zero. 0️⃣...
27/05/2020

We like to keep it simple and break the jargon down as much as possible, so today we’re talking about Position Zero. 0️⃣

While Position Zero might not sound like a great place to be, it actually is!

Google is constantly adding new features to #search and Position Zero refers to the first Google search result that appears above organic SEO listings.

This featured snippet aims to directly answer searchers’ questions without clicking the search result link. In practical terms, this means using structured data to create specific content in order to jump the queue.

Making it to Position Zero sets you apart as the authority on a topic, displaying your answer for all to see.

#JargonBuster

Address

The Innovation Centre, 49 Oxford Street
Leicester
LE1 5XY

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+441162078946

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Comments

It's really nice to hear from previous clients who I haven't spoken to in years and still feel the respect for each other we had whilst we were working together. Thank you for getting in touch Omar Akhtar. Also, I would like to reach out to anyone who I have not spoken to recently and send my love Aniz Dassu Baz Vaghela Dita Sen-Gupta Kieza Silveira De Sousa Sarah Brennand Julian Featherstone Mohammed Hanif Paul Chatha Irfan Y Khan Sach Ganatra - stay strong 💪