17/06/2026
You built the store. You drove the traffic. And then they left. 🛒
Here’s why UK shoppers abandon their basket at checkout:
1️⃣ Unexpected costs — shipping fees that appear too late
2️⃣ Forced account creation — no one wants another password
3️⃣ A slow or complicated checkout — if it takes too long, they’re gone
The good news? One well-timed recovery email brings a huge chunk of them back — no discount needed.
Save this for your next team meeting and stop leaving revenue on the table.