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Trio Media

Helping Businesses Increase Sales Online

Trio Media is a fully integrated digital marketing agency

10/06/2026

Google is finally giving marketers a clearer view of AI search visibility 👀

Google is testing dedicated Search Console reporting for its AI-powered search experiences, helping website owners understand how their content appears across generative search features.

🔍 Key updates:

✅ Dedicated reporting for AI Overviews, AI Mode and AI-powered Discover experiences
✅ AI impressions segmented by page, country, device and date
✅ Clearer visibility into which URLs appear in Google's AI search experiences
✅ New opt-out controls are being tested, allowing publishers to exclude content from AI features without impacting traditional search visibility
✅ Rolling out initially to a subset of UK sites
❌ Reporting doesn't include clicks, which shows the increased movement towards "answer-first" formats
❌ Platforms such as ChatGPT, Perplexity, Claude or Microsoft Copilot are not included

🥡 What Molly, our Performance Marketing Exec, takes from this:

This is a significant step forward for SEO reporting. For the first time, businesses can isolate visibility within Google's AI search experiences rather than having it combined with standard Search data.

However, without click metrics and cross-platform visibility, it remains an early visibility signal rather than a complete measure of AI search performance.

✍🏻 Molly

09/06/2026

When award-winning TV drama director Michael Lacey needed a website refresh, the goal was clear: create a digital portfolio that reflected the quality, creativity and professionalism of his work.

Known for directing some of the UK's most recognised television productions, Michael needed a website that would showcase his portfolio in a more cinematic and engaging way.

The result? A premium website built around visual storytelling, intuitive navigation and seamless showreel integration.

👉 Read the full case study via the link in the comments below.

04/06/2026

From outdated and difficult to navigate, to modern, user-friendly and built for growth 🚀

We recently worked with Roofline Design to redesign and rebuild their WordPress website, creating a streamlined user experience that supports lead generation, SEO growth and PPC performance.

The new website features improved navigation, clearer customer journeys, a mobile first design and a refreshed visual identity that better reflects the business today.

See how we transformed Roofline Design's digital presence and built a website designed to support their future marketing goals.

🔗 Read the full case study via the link in the comments.

03/06/2026

"Today, Hype3 came into the Trio office to interview Jamie-lee and me as part of the Yorkshire 30 Under 30 campaign, discussing our experiences at Trio and the journeys that brought us here 🎥

One question that stuck with me was how I ended up where I am now. It got me thinking about the path that led here, from spending hours tweaking Tumblr themes and designing Bebo skins, through A Levels, a degree, a postgrad, and eventually into a career in digital marketing and project management.

I won't lie, I definitely had clammy hands at first. Talking about yourself can feel a little strange. But once we got into discussing careers, digital and the things I'm genuinely interested in, the conversation flowed naturally. Lewis and Harrison did a great job of making us feel at ease throughout (even when I had to do 5 takes of a cringe hand on hip movement).

The footage will be used across a series of clips and videos, so keep an eye out on LinkedIn over the coming weeks to catch them 🙌

Thanks Hype3 for stopping by and giving us the opportunity to share our stories."

✍️ Ellie, Project Manager

02/06/2026

A month after BrightonSEO, here are the takeaways our newly promoted Senior SEO & AI Search Manager, Darren, is still thinking about.

I headed down to Brighton with Jake, our Paid Media Manager, partly to prep for our upcoming Trio Presents event and partly because there's nowhere quite like BrightonSEO for connecting with and learning from peers.

These are a few takeaways that stuck with me:

✅ The industry seems to be settling on the acronym GEO rather than AEO for now... although that'll probably have changed by the time you read this.

✅ Entity SEO was everywhere. The focus is shifting towards helping search engines and AI systems understand who you are, what you do, and why you're a trusted source. It's becoming less about keywords and more about authority, relevance and brand connections.

✅ LinkedIn is playing a bigger role in AI visibility than many people realise. It repeatedly came up in many talks and discussions around AI citations, AI Overviews and how LLMs are sourcing trusted brand and author signals from beyond traditional websites.

✅ The crossover between SEO and PPC was impossible to ignore. Attending with Jake, our Paid Media Manager, made those connections even more obvious, especially as we were preparing to return and deliver a talk on exactly that topic.

Seeing both disciplines discussed side by side, and having those conversations with colleagues and industry peers, added a different layer of value to the event.

The 'SEO is dead' jokes were still doing the rounds, as expected, but if anything, the event reinforced the opposite."

✍🏼 Darren, Senior SEO & AI Search Manager

01/06/2026

SEO can feel like a language of its own 🤯

From backlinks and crawl budgets to GEO and zero-click search, our latest blog breaks down 50 essential SEO terms every business should know in 2026.

Need help making sense of SEO? Read our glossary now - the link is in the comments below!

28/05/2026

SEO, PPC and AI Search no longer work separately.

With AI Overviews reshaping Google and platforms like ChatGPT, Reddit, TikTok and YouTube influencing buying decisions earlier than ever, search behaviour in 2026 looks completely different.

In our latest blog, we explore:
• How AI is changing SEO and PPC
• Why integrated search strategies matter
• How brands can improve visibility across search and AI platforms

In 2026, brands that succeed will not only rank but also be visible across all search platforms their audience uses.

Read the full blog now!
Link in comments 🔗

22/05/2026

Ad fatigue isn’t a creative problem, it’s a relevance problem 📱 💭

Paid social is shifting from interruption-based ads to answer-led content that meets user intent in real time. That’s where AEO comes in.

By building solution-first ads that respond to what people are actively searching for, brands can stop the scroll, earn attention faster and improve performance without relying on gimmicky hooks.

In our latest blog, we break down how AEO is reshaping paid social and the simple framework you can use to turn ads into instant answers.

Read more here: https://trio-media.co.uk/paid-social-aeo-solution-first-ads/

20/05/2026

This month’s team social took us to Arcade Club 🎮👾

We spent the evening taking on retro arcade classics, testing our skills in the VR games and embracing a little healthy competition along the way!

To finish off the night, we headed to Pizza Express for some well-earned dough balls and pizza 🍕✨

19/05/2026

"We love getting to experience our clients' services firsthand, and recently Jamie-lee and I had the absolute pleasure doing so with our incredible clients, Mini First Aid! ⛑️🩹

We attended their baby and toddler first aid session, which was the perfect opportunity for us both to refresh our existing knowledge for our own little ones aged 5 and 3.

We were guided through a comprehensive course, covering newborn care to general child first aid, including handling & identifying illnesses, burns, choking and more. Best practices are always evolving, so it was brilliant to get up-to-date guidance, especially since our last classes were back during pregnancy!

We’re proud to partner with a business that delivers such vital and empowering training."

Beth x

If you’re interested in booking a class for yourself or your workplace, check out Mini First Aid via the link in the comments!

Address

Regents Court, Harrogate Rd, Chapel Allerton
Leeds
LS73PD

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.trio-media.co.uk/

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