Fleek Marketing

Fleek Marketing Fleek Marketing specialises in digital training, consultancy and campaigns. Deeply rooted in SEO jrc.agency is an award-winning digital marketing agency.

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01/09/2026

AI can copy your category. It cannot critique your brand like a human.

AI tools can be incredibly helpful for marketing.

But when it comes to brand, there is a risk. 👀

If everyone in your sector asks AI for branding advice, many businesses may start sounding very similar.

Professional.

Clear.

But not very distinctive.

And brand needs distinctiveness. 🚀

It needs:

✅ Human judgement
✅ Customer understanding
✅ Commercial context
✅ Personality
✅ A clear point of view
✅ The confidence to sound different

AI can help generate ideas.

But it should not be the final decision-maker for your brand.

That is where human critique matters.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

Why brand matters more in an AI world, with Sandra Phillipson

Full episode link is in the comments 🎧

Would you trust AI to shape your brand, or only support the process?

31/08/2026

Your best blog posts might be under-optimised.

If you have articles already getting traffic, they may be the best place to start. 👀

Instead of only creating new content, improve the content that is already working.

Look at your top-performing posts and add:

✅ Updated statistics
✅ Recent trends
✅ Credible citations
✅ Useful external links
✅ Internal links
✅ Expert references
✅ Clearer examples

This can help strengthen trust and authority.

It also gives you a good reason to reshare older content. 🚀

AI search tools can help find useful sources, but always verify them before adding anything to your website.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

When did you last update your best-performing blog posts?

28/08/2026

Your phone might already be your best content assistant.

Before signing up for another transcription app, check what your phone can already do. 👀

Many modern phones now have built-in features for recording, transcribing or summarising audio.

That can be really useful after meetings, events or client conversations.

Because those conversations often contain:

✅ Great questions
✅ Useful answers
✅ Common objections
✅ Project lessons
✅ Event takeaways
✅ Helpful explanations

With a transcript, you can turn that insight into:

Website FAQs.
Blog posts.
Round-up articles.
Reports.
Social posts.
Sales resources.

But use it properly. 🔒

Always get consent where needed.
Protect confidential information.
Remove client details.
Check where recordings and transcripts are stored.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Are you using meeting transcripts to create better content?

28/08/2026

Your image is the movie poster for your content.

Before someone reads your blog, page or post, they usually see the image first. 👀

That image can make them stop.

Or scroll straight past.

So treat it with care.

Ask yourself:

Would my ideal client understand this?
Does it support the message?
Does it feel relevant?
Does it look credible?

Then make sure the basics are completed properly:

✅ Image alt text
✅ Image title
✅ Clear file name
✅ Relevant visual
✅ Message aligned to the right audience

This helps with accessibility, engagement and search visibility.

But most importantly, it helps real people understand why your content matters. 🚀

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Do you choose images strategically, or leave them until the end?

27/08/2026

Your homepage has five seconds to earn attention.

When someone lands on your website, they should quickly understand:

✅ What you do
✅ Who you help
✅ Why they should choose you

If they can’t, your homepage headline may be costing you enquiries. 👀

A good value statement should be clear, simple and written in your customer’s language.

Not packed with jargon.

Not trying too hard to sound clever.

Just useful.

Try this exercise:

Read your homepage headline out loud.

Then ask:

“Would my ideal client instantly understand this?” 🤔

If not, rewrite it.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

#57 You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Does your homepage pass the five-second test?

26/08/2026

E-E-A-T isn’t SEO jargon. It’s your reputation in public.

Google’s E-E-A-T framework stands for:

✅ Experience
✅ Expertise
✅ Authority
✅ Trustworthiness

It might sound like an SEO thing.

But really, it’s about credibility. 👀

Your potential clients want to know whether you understand their world, whether you’ve solved similar problems before, and whether they can trust you.

That means your website should show proof.

Things like:

✅ Case studies
✅ Testimonials
✅ Useful advice
✅ Expert content
✅ Real examples
✅ Clear author information
✅ Answers to common buyer questions

For medium-sized businesses, this matters because your website is often checked before anyone speaks to you.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

How to Repurpose Podcast Interviews Into Website Content + Build E-E-A-T for Google & AI Visibility

Full episode link is in the comments 🎧

Does your website prove your credibility clearly enough?

25/08/2026

Your meetings are full of authority your website never sees.

AI note-taking tools like Granola AI are not just useful for saving time.

They can help capture the insight that comes out of real business conversations. 👀

Think about all the useful things said in meetings:

✅ Client questions
✅ Expert advice
✅ Problem-solving
✅ Objections
✅ Market insight
✅ Common challenges
✅ Clear explanations

That is often the content your website should be answering.

Because if buyers are asking those questions in meetings, others are probably searching for them online too.

The key is to use this responsibly.

Get permission where needed.
Protect confidential information.
Remove client details.
Use the insight, not the sensitive data. 🔒

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

You Already Have the Authority Google Wants. Your Site Just Isn't Showing It

Full episode link is in the comments 🎧

Would you use AI meeting notes to inspire website content?

25/08/2026

Random content is making your expertise harder to find.

If your business creates content without a clear structure, it can become harder for people to understand what you actually specialise in.

And the same goes for Google and AI tools. 👀

That’s why topical clusters are so useful.

Instead of posting randomly, group your content around your key areas of expertise.

For example:

✅ A main guide on a core topic
✅ Supporting blog posts
✅ FAQs
✅ Podcast clips
✅ Case studies
✅ Social posts
✅ Internal links between related pages

This creates depth.

And depth helps build authority. 🚀

For medium-sized businesses, this is often much more useful than trying to talk about everything.

This short clip is from today’s Jonny Ross Fractional CMO podcast episode:

How to Repurpose Podcast Interviews Into Website Content + Build E-E-A-T for Google & AI Visibility

Full episode link is in the comments 🎧

Is your content structured around clear topics, or a bit random?

24/08/2026

# # Facebook

**AI can’t quote your expertise if you never write it down.**

A lot of businesses have brilliant knowledge sitting in conversations.

Podcast interviews.
Client meetings.
Sales calls.
Team discussions.
Founder stories. 👀

But if that expertise never becomes proper website content, it is much harder for Google, AI tools and potential buyers to understand what you really know.

That’s why long-form storytelling is becoming more important.

It helps show:

✅ Real experience
✅ Clear expertise
✅ Useful opinions
✅ Proof of authority
✅ Reasons to trust you

Short-form content is useful.

But long-form content gives your ideas somewhere to live. 🚀

This short clip is from today’s **Jonny Ross Fractional CMO** podcast episode:

**How to Repurpose Podcast Interviews Into Website Content + Build E-E-A-T for Google & AI Visibility**

Full episode link is in the comments 🎧

Are you turning your best conversations into website content?

21/08/2026

**One podcast interview can fuel months of content.**

If creating content feels overwhelming, here’s a simpler way to think about it.

Start with one good conversation. 🎙️

A podcast interview can be repurposed into:

✅ Website articles
✅ Social posts
✅ Short video clips
✅ Email topics
✅ FAQ content
✅ Blog posts
✅ Sales conversations

The key is not to do everything at once.

Break it down.

One idea this week.
Another next week.
Then another the week after.

That way, your expertise keeps working harder for you. 🚀

This short clip is from today’s **Jonny Ross Fractional CMO** podcast episode:

**How to Repurpose Podcast Interviews Into Website Content + Build E-E-A-T for Google & AI Visibility**

Full episode link is in the comments 🎧

Are you repurposing your best conversations properly?

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