Fleek Marketing

18/06/2026

🚀 Unlock the Power of Balanced Marketing! 🚀

In today’s fast-paced world, it's easy to focus on quick wins, but how do you ensure your brand stands the test of time? The secret lies in balancing long-term brand building with short-term sales activation. 📊💡

Drawing on insights from Peter Field and Les Bunet's research, I’ve explored how successful campaigns achieve this balance and shared practical tips to help you integrate both approaches into your marketing strategy.

👉 Read more in the latest blog—link in the comments!

17/06/2026

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 - 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗼𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿?

It’s a question most CEOs and MDs avoid asking… until it’s too late.

We explored the uncomfortable truths about customer relationships.

Here’s my full reflection on why 4% of customers often drive 64% of revenue, what that means for mid-market businesses, and the 5 questions every CEO should be asking their board.

Because loyalty isn’t an assumption. It’s a strategy.

15/06/2026

Beyond the Deal: The Hidden Growth Lever in M&A That C-Suite Leaders Can’t Ignore 🔥

Buying a business is the easy part. Making it work post-acquisition? That’s where the real challenge begins.

Too many deals fail to deliver their expected ROI—not because the numbers were wrong, but because culture, integration, and commercial ex*****on were overlooked.

✅ How do you ensure EBITDA growth after an acquisition?
✅ What should CFOs, COOs, and CCOs prioritise in the first 100 days?
✅ Why is a go-to-market strategy just as important as financial due diligence?

I break it all down in my latest blog. If you're leading an acquisition or scaling through M&A, this one’s for you.

🔗 Read it here (link in the comments!)

💬 I’d love to hear your experiences—what’s the biggest challenge you’ve faced post-acquisition? 👇

12/06/2026

Redefining sales in the digital age? Uncover the essence of servant selling! 🌍💼

Learn how putting clients first transforms business relationships and leads to sustainable results. We're breaking down servant selling, where empathy and genuine engagement take centre stage, leading to deep connections. 🤝✨

Whether you're just starting out in sales, this guide provides actionable insights and practical success stories proving the effectiveness of a service-oriented sales approach. Ready to enhance your sales approach?

Check out the full blog in the comments below! 📲

12/06/2026

🚀 Dive into the secrets of strategic marketing success! 🌟

🔍 Ever wondered what makes a digital campaign truly successful? Uncover the answers in my latest blog post.

Being online isn't enough; learn how to shine. Here, I reveal powerful insights for driving business growth.

Covering everything from SEO to viral social campaigns, this post is packed with game-changing strategies and my own experiences.

💡 Ready to elevate your digital marketing game? Check out the blog post in the comments.

19/05/2026

Want to elevate your business to the next level?

Discover the 6 Top Strategies for Building a World-Class Business from my interview with Sandy Domingos-Shipley! 🌟

In this insightful blog, we cover:
🔹 The importance of customer focus
🔹 Effective leadership tips
🔹 Creating a winning marketing strategy
🔹 Building strategic partnerships
🔹 Leveraging technology and automation
🔹 The power of storytelling in business

Don't miss out on these actionable insights!

Read the full blog, check the comments section for the link!📈

⬇️⬇️⬇️

12/05/2026

Think you’re too small to be a cyber target?
So did 57% of SMEs last year.

I attended a brilliant session hosted by Not Just Numbers and HSBC in Leeds, with the North East Business Resilience Centre, and one thing was crystal clear:

👉 Cybersecurity isn’t an IT issue anymore — it’s a business, brand and marketing issue.

43% of SMEs experienced a cyber incident in the last 12 months.
Most started with something simple: a password, a phishing email, a moment of urgency.

I’ve turned my notes from the session into a blog focused on what SMEs actually need to do — without jargon, fear-mongering or tech overwhelm.

If you care about:
• customer trust
• brand reputation
• website visibility
• lead generation
• business continuity

…this is worth a read.

06/05/2026

🌟 Elevating Customer Service: Timeless Strategies for Success 🌟

In the realm of business, the importance of exceptional customer service cannot be overstated. At Fleek Marketing, we believe that understanding and anticipating customer needs forms the cornerstone of lasting business success.

Here are three evergreen tips to enhance your customer service:

𝗟𝗶𝘀𝘁𝗲𝗻 𝗔𝗰𝘁𝗶𝘃𝗲𝗹𝘆: Truly understanding your customers' needs starts with active listening. Encourage your team to engage deeply with customer concerns and feedback.
𝗥𝗲𝘀𝗽𝗼𝗻𝗱 𝗣𝗿𝗼𝗺𝗽𝘁𝗹𝘆: In our digital age, speed is of the essence. Ensure your customer service team is equipped to respond quickly and efficiently.
𝗘𝘅𝗰𝗲𝗲𝗱 𝗘𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Go beyond what your customers expect from you. Small gestures like follow-up calls or personalized thank-you notes can make a big impact.

"𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘥𝘰 𝘯𝘰𝘵 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘰𝘯 𝘩𝘰𝘸 𝘩𝘢𝘳𝘥 𝘺𝘰𝘶 𝘵𝘳𝘪𝘦𝘥. 𝘛𝘩𝘦𝘺 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘰𝘯 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘦𝘭𝘪𝘷𝘦𝘳." – Steve Jobs

For more insights into crafting exceptional customer experiences, visit our latest blog: https://bit.ly/3TXv7xe

What strategies do you use to ensure your customer service stands out? Let’s share knowledge and grow together!

Welcome to our latest blog post, "How to Enhance Your Customer Service: Lessons from Industry Leaders," inspired by the enlightening discussions at a recent Connect Yorkshire event focused on ser

05/05/2026

Your next marketing bottleneck isn’t strategy… it’s “we need a designer for that”. 😅🎨

This is a quick snippet from today’s podcast 🎙️
**“Why You Still Need a Website (Even If LinkedIn Is Working for You!)”**
Full episode link is in the comments 👇

I’ve been looking at **Microsoft Designer** (Ms. Designer).
It’s an AI-powered design tool that helps you create visuals in minutes. ⚡

Why it’s useful for medium-sized UK businesses:
🧩 loads of templates to start fast
🖼️ quick social graphics, headers, ads, thumbnails
📝 easy resizing and variations (so you can test creative properly)
💻 plays nicely in the Microsoft/Office world

But here’s the real point…

Tools like this don’t replace great brand design.
They remove the “waiting time” for everyday marketing. ✅

LinkedIn debate 👇
Should SMEs embrace AI design tools to move faster…
or does it risk making brands look generic? 🤔

And where’s your line:
AI for internal comms + social ✅
AI for paid ads ✅/❌
AI for website visuals ❌/✅

🎧 Want the full episode (and why LinkedIn working is *still* not a reason to skip a website)?
Listen to **Jonny Ross Fractional CMO** — link in the comments.

04/05/2026

One tiny website tool can expose why your leads aren’t converting… and it’s not “more traffic”. 👀🔥

This is a quick snippet from today’s podcast 🎙️
**“Why You Still Need a Website (Even If LinkedIn Is Working for You!)”**
Full episode link is in the comments 👇

If you’re not using **heatmaps** yet, you’re basically guessing. 🎯

A heatmap shows you:
🖱️ where people actually click (not where you *think* they click)
📜 how far they scroll
🧭 what they ignore
😵 where they get stuck or rage-click

Why CEOs & Directors should care…

Because this is one of the fastest “low effort / high impact” ways to improve performance. 💷
Before you spend another penny on ads… fix the leaks on the pages you already have. 🪣

Easy wins you’ll usually spot within days:
✅ CTA button too low on the page
✅ key proof points never seen (reviews, accreditations, case studies)
✅ confusing navigation
✅ people clicking non-clickable elements (bad UX)
✅ mobile layout issues

LinkedIn debate 👇
What’s the best first move for a medium-sized UK business?

A) more traffic (paid + SEO) 🚦
or
B) more insight + conversion fixes (heatmaps, recordings, CRO) 🔥

And be honest… when did you last watch real users on your site? 😅

🎧 Want the full episode (and why you still need a website even if LinkedIn is working)?
Listen to **Jonny Ross Fractional CMO** — link in the comments.