Fleek Marketing

13/10/2026

Ready to give your marketing a reality check?

I’ve just put together some insights on why 𝗲𝘁𝗵𝗶𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is more than just a “nice-to-have.” It’s a powerful way for mid-sized businesses to build genuine trust, loyalty, and long-term growth. After joining a brilliant session at Leeds University with the Chamber of Commerce and Lifelong Learning Centre, I’m convinced that transparent, values-driven marketing is the future.

In my latest blog post, I dive into:
• Core ethical frameworks (and why they matter for modern brands)
• Real UK examples from the likes of Dove, Patagonia, and Yorkshire Tea
• Practical tips for mid-sized businesses looking to make an impact

If you're curious about how ethical marketing can help your brand stand out (and stay true to its values), have a read below. Would love to hear your thoughts—drop a comment or a message!

https://jonnyross.com/ethical-marketing-for-mid-sized-businesses-practical-insights-from-the-leeds-event/?utm_source=fb_page&utm_medium=Fleek+Marketing&utm_campaign=publer

If there’s one thing that came through loud and clear at a recent ethical marketing session in Leeds, it’s this: Trust matters more than ever. In a climate

12/10/2026

Brand or performance marketing: where should a scaling business put its budget? The evidence says roughly 60:40 towards brand, but the split matters less than whether the two work as one job. On the blog: https://jonnyross.com/brand-vs-performance-marketing-budget/?utm_source=facebook&utm_medium=social&utm_campaign=blog-recycle-brand-vs-performance

11/10/2026

Innovative Pricing Strategies: The Key to Boosting Profitability......

💰 Innovative Pricing Strategies: The Key to Boosting Profitability £

Pricing isn’t just about numbers; it’s about perception, strategy, and aligning value with expectations. Inspired by a brilliant session I attended with Mark Ritson at a Mailchimp event, I’ve explored how small changes in pricing can lead to big profitability gains—and I’m excited to share my takeaways in my latest blog.

From tools like the Van Westendorp pricing meter to strategic techniques like anchoring and tiered pricing, this blog dives into practical ways businesses can optimise their pricing strategies to deliver sustainable growth.

Here’s a sneak peek of what you’ll learn: 🔑 How a 1% price increase can deliver up to 10% more profit 🛠 Tools like the Van Westendorp pricing meter to find the optimal price range 🎯 Communicating price effectively with tactics like anchoring and presenting value over discounts

But this isn’t just a one-way conversation! 💬 👉 Have you experimented with pricing strategies in your business? 👉 What has worked—or not worked—for you?

I'd love to hear your thoughts and insights. Let’s share ideas and learn from each other! 🌟

📖 Check out the blog in the comments section

09/10/2026

What does ChatGPT say when someone asks it to recommend a business like yours? You can find out in about 30 minutes, free. The exact prompts and fixes: https://fleek.marketing/search-engine-optimisation-seo/check-what-ai-says-about-your-business?utm_source=facebook&utm_medium=social&utm_campaign=blog-recycle-ai-visibility-check

09/10/2026

Starting out in West Yorkshire? There are six or seven organisations that could help you, and most founders only find them by accident.

Our new guide sets out who helps with what, who each one is for, what it costs, and the one free conversation to start with. Link in the comments.

07/10/2026

🚀 Ready to revolutionise your branding strategy with cutting-edge technologies? 🌟

Discover how AI, AR, and blockchain are transforming the branding landscape in my latest blog post. Learn how top CMOs are leveraging these innovations to create personalised, immersive, and transparent brand experiences. 📈

The link to the blog is in the comments below. ⬇️

18/09/2026

Last few seats for Jonny's session on Monday morning.

The part people remember is not the clever part. It is the boring one: the fixed point in the week where the system runs whether or not anyone feels like it. Monday pipeline review, Friday client check, same time and same output every week.

A system that only runs when someone remembers to run it is not a system, it is a good intention. That is the difference between something still working in month three and something quietly abandoned in month two.

8am, Monday 21 September, NatWest Accelerator, 2 Whitehall Quay, Leeds. Coffee from 8, finished by 10. Free, part of Leeds Digital Festival. Everyone who comes gets the one-page blueprint afterwards.

Curious what people would most want covered in the room.

18/09/2026

Think you’re too small to be a cyber target?
So did 57% of SMEs last year.

I attended a brilliant session hosted by Not Just Numbers and HSBC in Leeds, with the North East Business Resilience Centre, and one thing was crystal clear:

👉 Cybersecurity isn’t an IT issue anymore — it’s a business, brand and marketing issue.

43% of SMEs experienced a cyber incident in the last 12 months.
Most started with something simple: a password, a phishing email, a moment of urgency.

I’ve turned my notes from the session into a blog focused on what SMEs actually need to do — without jargon, fear-mongering or tech overwhelm.

If you care about:
• customer trust
• brand reputation
• website visibility
• lead generation
• business continuity

…this is worth a read.

17/09/2026

🚀 Unlock the Power of Balanced Marketing! 🚀

In today’s fast-paced world, it's easy to focus on quick wins, but how do you ensure your brand stands the test of time? The secret lies in balancing long-term brand building with short-term sales activation. 📊💡

Drawing on insights from Peter Field and Les Bunet's research, I’ve explored how successful campaigns achieve this balance and shared practical tips to help you integrate both approaches into your marketing strategy.

👉 Read more in the latest blog—link in the comments!

16/09/2026

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 - 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗼𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿?

It’s a question most CEOs and MDs avoid asking… until it’s too late.

We explored the uncomfortable truths about customer relationships.

Here’s my full reflection on why 4% of customers often drive 64% of revenue, what that means for mid-market businesses, and the 5 questions every CEO should be asking their board.

Because loyalty isn’t an assumption. It’s a strategy.