VIT4u Ltd

13/10/2026

A question from Simon Lewis, founder of ADA:

Please challenge ADA.

I founded it because, as an MSP, I know how hard it is to show a new client the care behind your work. But believing in the idea doesn't mean I've got every part right.

What would make its assessment worth trusting, and what would put you off?

I've explained where ADA is now, including its limits. I'd genuinely welcome the awkward questions. You don't have to join to have a useful opinion.

https://whereisyourproof.com/2026/10/13/please-challenge-ada-what-would-make-it-worth-trusting/

08/10/2026

From Simon, founder of ADA:

Your clients know you. The next person reading your proposal doesn't.

Would they understand why to choose you, or would they be left comparing prices?

Three simple questions worth asking before the next proposal goes out. No inflated promises, just a clearer way to show what sits behind your work.

https://www.vit4u.co.uk/2026/10/08/would-a-stranger-know-why-to-choose-you/

Make your standards visible: https://ada.whereisyourproof.com/become-an-ada-professional -application

If you were choosing an AI provider, what would you need to know about the assessment, the assessor and the evidence before a badge meant anything to you?

06/10/2026

A price is easy to compare. The care behind your work isn't.

As an MSP, explaining that difference has always been a challenge. If a buyer can't see it, how can they value it?

I've written a short piece about giving them more than a quote and a promise. It's also why I started ADA.

Read it: https://whereisyourproof.com/2026/10/06/what-your-quote-doesnt-tell-a-client/

Don't leave your standards invisible. See what joining involves: https://ada.whereisyourproof.com/become-an-ada-professional?utm_source=facebook&utm_medium=organic_social&utm_campaign=ada_visible_standards_202610&utm_content=quote -application

What do you wish clients could see before they compare prices?

Simon

29/09/2026

You put the time in. Test it properly. Protect the client's data. Stand behind the work.

Then a cheaper quote arrives and, on paper, it all looks the same.

That is a frustration I know from running an MSP. Explaining why your apples are different is hard when the buyer can only see the price.

Cheaper does not automatically mean worse. But if testing, safeguards and support have been left out, it is not the same job.

That is why I started ADA. Foundation sets the baseline commitments. Practitioner and Leader go further through evidence and review, giving buyers something they can check beyond a sales pitch.

You have put too much into doing things properly to leave the difference invisible.

Read my short article: https://whereisyourproof.com/2026/09/29/if-they-cannot-see-the-difference-you-risk-losing-the-work/

Start your ADA Foundation application: https://ada.whereisyourproof.com/become-an-ada-professional -application

What is the hardest part of your work to explain when a buyer is comparing quotes?

Simon

26/09/2026

When a prospective customer asks, “Why should they trust you?”, what can you show them?

I think many businesses feel the pressure to sound confident, credible and reassuring. I’ve felt that too. But confidence alone is not proof.

What I’ve found is that trust becomes much stronger when it is supported by evidence: clear standards, relevant experience, professional conduct and something buyers can actually check.

That applies just as much to AI professionals as it does to any other supplier.

How do you currently prove your trustworthiness to prospective customers?

I’ve written about why transparent, evidence-based AI credentialing matters, and how ADA is helping create a clearer way forward:

Artificial intelligence is moving quickly, but confidence in the people building, advising on and governing AI cannot rest on confident claims alone. Organisations need a clearer way to understand capability, professional conduct and the evidence behind an AI practitioner’s credentials. That is th...

17/09/2026

From Simon, founder of ADA:

Founder recognition should mean you were there at the start. Not that you paid to jump the queue.

ADA is new. I'm not going to dress it up as a long-established body with a huge register.

What I've built is a professional membership route for people delivering AI advice, development, training and implementation, with published standards and staged assessment.

The first 100 accepted members can receive Founder recognition. The normal requirements still apply. It isn't a higher competence level, a fee discount or a guarantee of work.

Why join early, then?

Because you want to put your name behind evidence-backed professional practice while the network is being established, rather than wait until everyone else is talking about it.

Everyone starts with Foundation. Practitioner and Leader follow evidence and human review, not simply payment.

If that sounds like how you want to be seen by clients, read the requirements and current Founder availability here:
https://ada.whereisyourproof.com/become-an-ada-professional?utm_source=facebook&utm_medium=organic_social&utm_campaign=ada_professionals_202609&utm_content=founder_company_page

I'd rather build something credible than fill a directory for the sake of it.

14/09/2026

A good sales pitch isn't proof someone is the right person to help your business with AI.

Before you commit, ask: what have they actually done, who checks the results, and who takes responsibility if something goes wrong?

Simon has written a practical introduction to ADA and the questions worth asking before choosing AI help. ADA is a separate professional membership body, not a vIT4u service. Its published standards and public register are a starting point for checking a provider, not a guarantee of results.

Read the article:
https://whereisyourproof.com/2026/09/14/choosing-ai-help-why-evidence-should-come-before-the-sales-pitch/

What would give you confidence when choosing someone to help with AI?

When you need someone to work on your business, a convincing sales pitch is only a starting point. You want to know what they have done, what they are taking responsibility for and what happens if something goes wrong. Buying help with AI should be no different. ADA is now welcoming applications. It...

08/09/2026

Five years ago, most financial advice firms protected an office. Today, they must protect every identity, laptop, cloud service and client conversation—wherever the team is working.

Has your security model kept pace? We look at what has changed, where the biggest risks now sit and the practical controls that make remote advice safer and more resilient.

https://www.vit4u.co.uk/2026/09/08/financial-adviser-cyber-security-five-years-that-changed-the-risk/

Five years ago, most financial advice firms still treated the office as the centre of their technology and security. Client files lived behind an office firewall, conversations happened

04/09/2026

How much do you really know about the suppliers your business depends on?

It is easy to trust a supplier because they are responsive, helpful or have worked with you for years. But if they handle your data, access your systems or support critical services, trust alone is not enough.

You need evidence.

Cyber Essentials, GDPR documentation, insurance, access controls, incident response plans and clear supplier records all help turn confidence into something defensible.

If a client, insurer or regulator asked how you manage supplier risk, could you show them?

New blog: Credibility and Confidence in Your Suppliers - Where Is Your Proof?

https://whereisyourproof.com/2026/08/26/credibility-and-confidence-in-your-suppliers-where-is-your-proof/

03/09/2026

Could your architecture practice prove that its technology and cyber controls are working—not simply assume they are?

Clients, insurers and directors increasingly want evidence: protected identities, managed updates, tested recovery, reviewed supplier access and useful incident records.

Part Three of our architecture cyber-resilience series explains seven practical pieces of evidence every practice should expect, in straightforward business language.

Read Part Three: https://www.vit4u.co.uk/2026/09/02/part-3-can-you-prove-your-practice-is-protected/

Policies and promises are not proof. Part Three explains the seven pieces of evidence architecture-practice directors should expect—from identity and patching reports to tested recovery, supplier reviews and