Marketise

19/01/2022

From consumer behaviour to demand prediction to retention, the pandemic has altered or sped up almost every facet of online retail.

03/08/2021

Thanks FSB!

Free Guide: How to easily improve your digital strategy on a budget

Download our free guide to level up your digital game without breaking the bank.

15/07/2021

Here at Marketise, we love it when the sun shines! What a lovely day !

"Lovely Day" by Bill Withers Listen to Bill Withers: https://BillWithers.lnk.to/listenYD Subscribe to Bill Withers on YouTube: https://BillWithers.lnk.to/sub...

14/07/2021

New website launched today for a mobile vet service in Newcastle. We build website for all types of businesses that are future proof, fast loading and well optimised. Have a look

  First visit today and they are amazing! This is the first time the 3 cats have been calm during vet treatment. So happy to have found this service.

10/05/2021

With our experts in PPC / Google Ads and landing page optimisation, we can really help any business see a higher conversion rate, resulting in more leads / sales or enquiries.

Could this include your company?

Get in touch with us today to find out how!

10/05/2021

If you are thihking "how do I have a big push now I am back open, and get more visitors to my website or online store?", then you should contact us and try our Google Ads services.

The fastest way to get your business found by people searching Google for your products and services!

Contact us today to learn more. Call 01524 37900 now.

28/04/2021

From consumer behaviour to demand prediction to retention, the events of 2020 have altered or sped up almost every facet of online retail.

14/12/2020

To help marketers keep on top of what the coronavirus pandemic means for them, we’re collecting together the most valuable and impactful stats in this regularly-updated roundup.

30/11/2020

Hope everyone is keeping well and staying safe during these difficult times!

To help marketers keep on top of what the coronavirus pandemic means for them, we’re collecting together the most valuable and impactful stats in this regularly-updated roundup.

20/04/2020

Let's hope things get back to normal as soon as possible!

To help marketers keep on top of what the coronavirus pandemic means for them, we’re collecting together the most valuable and impactful stats in this regularly-updated roundup.

11/02/2020

Running your own Google ads campaigns? Something for you to bare in mind:

The 4 Worst Google Ads Recommendations.

Switch to Smart Shopping

Smart Shopping campaigns are complicated and require thoughtful strategy. Changing your shopping campaigns to Smart Shopping with one click is not the way to go forward with such an important change. Since this recommendation is one of the biggest optimization score subtractors, dismissing it will quickly bring your optimization score back up.

Use Targeting Expansion

When this recommendation is applied, you’re at Google’s mercy as to the scale of the expansion. For example, this recommendation could negatively affect a remarketing campaign because Google could expand the audience too far, driving ad spend out of control or decreasing the effectiveness.

Remove Redundant Keywords

Redundant keywords are not the same thing as non-serving keywords! Rather, keywords in the same ad group with the same match type are called redundant keywords. Odds are, they’re in your account for a reason, such as the same keyword in a different word order. With Google’s new close variants feature, word-order keywords may not be necessary. However, if one is performing better than the other, you wouldn’t want the recommendation to remove your more valuable keywords. Dismiss this recommendation whenever possible.

Bid More Efficiently with Target CPA

If you have an e-commerce site, your item value may vary across different items. Each should have a different cost per acquisition (CPA). For example, a $1,000 item should have a different CPA than a $1 item. In these cases, setting a target CPA is not an effective bid strategy.

31/10/2019

Are you ready?

Amid Brexit gloom, and on the back of even further retail closures, what will Black Friday 2019 bring? Here’s a run-down of how UK retailers appear to be approaching the event.