20/10/2026
More enquiries don't always mean more business.
Your agency has reduced your cost per enquiry by 30%. Great, but are you winning more profitable work?
What matters is whether those enquiries are:
- From the right areas
- For the products you want to sell
- Turning into quotes and profitable jobs
Cheaper enquiries don't always mean better results.
Spending on Google Ads but not seeing more revenue? Let's take a look.