Digital Otter

Digital Otter Digital Otter is a web design and development agency building brand-led websites and ecommerce stores, from Shopify shops to WordPress sites.

Built for growth and designed for impact, made to be found by the right people and to bring in sales.

10/09/2026

A good first impression counts for little if visitors do not know what to do next. Keep an obvious next step on each page & make that step a small one - someone who has just landed on your site will happily ask a quick question, but ask them to fill in a long form and they will lose interest.

27/08/2026

Every site we build starts with the business behind it - designed to show you at your best.

The best bit are the messages that comes after the site is live telling us the real impact it’s having on our client’s business.

Feel free to get in touch for a chat about your website 💻

24/08/2026

The three-second test 👇

Open your own website on your phone and time how long it takes to to fully load.

Just because your site is quick on desktop doesn't mean it is on mobile - and that's where business can quietly leak away.

Worth checking before it costs you the next call.

20/08/2026

Named after the otters in the River Kent, we’re proud to be based in Kendal in Cumbria! 🦦

We offer web design, branding & SEO for businesses here in the Lakes and across the UK.

17/08/2026

Your homepage has 5 seconds to answer three questions.

Can a first-time visitor tell what you sell, who it's for, and whether you're right for them? A lot of beautiful sites fail this test, they open with something creative and designed to inspire, but it leaves people guessing.

The fix is free: near the top, in plain words, say what you do and who it's for. Naming the thing you sell beats a clever line every time.

Website security is mostly about keeping on top of a few simple habits, many of which are also free. 🔒Swipe through for ...
13/08/2026

Website security is mostly about keeping on top of a few simple habits, many of which are also free. 🔒

Swipe through for the basics that prevent most real security threats: two-factor authentication, removing old access, staying updated, checking what your apps can see, and testing your backups.

03/08/2026

Whether you're migrating or not, submitting your sitemap to Google is a five-minute job worth doing today.

Find yours by typing your domain into your browser followed by /sitemap.xml. That file is the map Google uses to find every page on your store.

If you are migrating, submitting it through Google Search Console is how you tell Google the site has changed and invite it back in, rather than waiting weeks for it to notice on its own. The tool is free, and it's one of the easiest wins in SEO.

That wraps up our series on migrating without losing your rankings.

30/07/2026

You don't have to choose between a store that looks better and a store that keeps ranking.

A migration is a tempting time for a full redesign, and much of that is safe. The rule: protect the foundation and change what sits around it. Keep each page's web address (or redirect it), its title, its headings and its wording. You're free to improve the layout, imagery, navigation and the overall feel around that.

27/07/2026

Skipping this one step could cost you years of Google rankings when you migrate your website.

A 301 redirect from each old web address to its new one is a signpost that tells Google the page has moved. Without it, Google finds a 404 error and stops ranking the page. With redirects in place at launch, the authority you've built flows across to the new addresses over the first couple of months, and nothing is lost.

That’s part 2 of our series on migrating without losing your rankings. For the step-by-step guide, read the full blog post on our website.

23/07/2026

Most store owners only discover a migration has been badly handled after launch, when rankings they've spent years building start to slide. It's far easier to protect your SEO from the start than to win it back afterwards.

Follow along for the rest of this mini-series to find out how to protect your rankings when moving your store to Shopify.

Address

7 Green Road
Kendal
LA94QR

Website

Alerts

Be the first to know and let us send you an email when Digital Otter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category