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WIRO

Growth & Conversion Ecom Agency⚡️Accelerating Home, Interior & Lifestyle brands on Shopify Plus💥

We are an Award Winning, Full-Service Creative Agency offering everything from logo design and branding, to strategy, print and website design and development.

17/09/2026

Last night was a special one! 🌆

37 floors above London at Sky Garden, overlooking the city and the river, with brilliant food, cocktails, w**e and even better company 🥂

Will and Tom hosted another 𝗔𝗳𝘁𝗲𝗿 𝗛𝗼𝘂𝗿𝘀 dinner with an incredible group of people from brands including Burberry, Soho House, Salomon, New & Lingwood, Santinni, CIRCUS Running, Kick Game and Need It For Tonight. Plus many more!

Following their return from NYC earlier this week, that makes 𝟳 𝗵𝗼𝘀𝘁𝗲𝗱 𝗱𝗶𝗻𝗻𝗲𝗿𝘀... 𝗶𝗻 𝟳 𝘄𝗲𝗲𝗸𝘀 😮‍💨 🥵

Our goal remains, to keep growing a genuinely useful Community for senior operators across luxury and fashion eCommerce. A space where people can meet, share what’s working, talk openly about the challenges and learn from each other.

A big thank you to our friends at Vizby for sponsoring the evening 🤝

Next up, 15th October 👀 https://luma.com/v6casvtj

28/07/2026

Shopify DotDev 2026 that’s a wrap! 🇨🇦🍁🌍

Last week, our Founder, Tom and Operations Director, Amy, spent time in Toronto, Canada, invited by Shopify for DotDev 2026. Between partner events, merchant conversations and two packed conference days, one thing became incredibly clear.

The AI era isn’t coming. It’s already here.

Over two days in Toronto, with more than 6,000 Shopifolk (😳) and 2,000 tech and agency partners across 68 countries, one theme consistently came up: Agentic Commerce.

Not as another buzzword, but as the next evolution of how brands will be discovered, how customers will shop, and how commerce experiences will be built.

We also heard a lot about AEO, AI-powered shopping and search, B2B innovation and the future of Shopify’s platform.

But one thing stood out to us.

The agencies that continue selling hours and deliverables will struggle. The agencies that help brands navigate AI, build systems, solve complex problems and create measurable outcomes will thrive.
That’s the shift!

AI isn’t replacing agencies but it raises the bar for what clients should expect from them.

It should free teams from repetitive work and create more time for strategy, creativity and genuinely valuable thinking.

That’s the opportunity we’re most excited about.

A huge thank you to Shopify for another brilliant DotDev, and to everyone we caught up with across the ecosystem.

The next chapter of commerce is going to look very different and we’re here for it.

commerce

12/07/2026

On Friday night, we hosted another exclusive 𝗔𝗳𝘁𝗲𝗿 𝗛𝗼𝘂𝗿𝘀 dinner 🌙

This time, we headed 40 floors above London to Duck & Waffle with spectacular skyline views overlooking the city and the Gherkin 🌇

The venue was impressive, but it was the conversations around the table that made the evening.

We were joined by teams from Salomon, SIRPLUS, W***y Chavarria, Oliver Brown, Rippl, Fortitude, Tottenham Hostpur and many more!

A huge thank you to everyone who joined us for an evening discussing growth, customer experience and the future of eCommerce.

And a special thanks to our friends at for sponsoring another fantastic After Hours 🤝

19/06/2026

Still on a HUGE high from our awesome 𝗔𝗳𝘁𝗲𝗿 𝗛𝗼𝘂𝗿𝘀 dinner last night! 🥂🍸 just look at the beautiful shots!

WIRO hosted 20 brilliant brands at The Ivy in London for an evening of dinner and open conversation around growth, CX and performance.

Exactly the kind of setting where the best conversations happen 🤝

Big thanks to everyone who joined us and helped make it such a strong evening!

Special thanks to Amy Highland and anna.yaann from team WIRO and of course our friends at Genie Goals for supporting our event 💜

If you have MAJOR FOMO and want in at the next one, July 10th https://luma.com/mbtuytb6 (🚨 Already 50% capacity so be quick)

Shoutout 📸

event

18/06/2026

Great evening at the first In The Business Podcast event at Ipswich Town FC last night.

Big thanks to Harrison Turner for hosting and bringing together around 85 founders, brands, local businesses and students.

Our founder shared the WIRO journey, from starting the business in his bedroom in 2016 to scaling a nearly 30-person agency, working with 500+ brands, winning just shy of 50 awards and becoming one of only 14 Shopify Premier Partners in the UK 🇬🇧

Tom spoke about what scaling has really taught him:

🔹 Process creates clarity
🔹 Systems help you scale
🔹 More people does not always mean a better business
🔹 Senior hires need ownership
🔹 Letting go of ego is key

It was also brilliant to hear from Jenna Ackerley of Events Under Canvas and from JS Global Group

A great first event, and a strong reminder of the ambition across our local business community.

01/06/2026

Barcelona here we come!🍹🇪🇸

𝗦𝗵𝗼𝗽𝘁𝗮𝗹𝗸 𝗘𝘂𝗿𝗼𝗽𝗲 is nearly here, and alongside our friends at and , we’re hosting 𝙏𝙝𝙚 𝙐𝙣𝙤𝙛𝙛𝙞𝙘𝙞𝙖𝙡 𝙎𝙝𝙤𝙥𝙩𝙖𝙡𝙠 𝙃𝙖𝙥𝙥𝙮 𝙃𝙤𝙪𝙧 on a rooftop, in the heart of the city! 🌆

We’ll be bringing together 50 eCommerce leaders, operators, agency and tech partners for an afternoon of drinks, conversations and incredible views across Barcelona! 🍸

Whether you’re looking to catch up with familiar faces, make new connections, or simply escape the conference, we’d love to see you there.

📍 El Chiringuito at Casa Bonay
📅 Wednesday 10th June
🕒 3pm - 6pm

𝗣𝗹𝗮𝗰𝗲𝘀 𝗮𝗿𝗲 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 🚨 so if you’d like to join us, register your interest below: https://lnkd.in/eDNy-XVs

30/04/2026

WIRO on tour 🌍 A global team for global brands

A busy few months ahead across Europe and North America. If you’re attending any of these events or are in New York or Toronto, let’s connect 🤳

Starting with 𝗣𝘂𝗹𝘀𝗲 𝗦𝘂𝗺𝗺𝗶𝘁 🇬🇧 on May 13–14. Always a really strong mix of serious brands and senior operators.

Amy and Tom will be heading to 𝗦𝗵𝗼𝗽𝗧𝗮𝗹𝗸 𝗘𝘂𝗿𝗼𝗽𝗲 in Barcelona 🇪🇸 on June 9–11. Big brands with big goals.

We’re then heading stateside from July 13th 🇺🇸 with 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 up first🗽 A few days in the city (with an exciting announcement coming soon) meeting clients, brands and partners.

Then, moving on to 𝗧𝗼𝗿𝗼𝗻𝘁𝗼, 𝗖𝗮𝗻𝗮𝗱𝗮 from July 20th 🇨🇦 for 𝗗𝗼𝘁𝗗𝗲𝘃 towards the end of July, for a second year running!

If you’re an eCom brand looking to scale, or a partner building in the ecosystem, it’d be great to meet you!

DM or comment below if you’re around 👋

24/04/2026

We’re proud to share that WIRO has been named Standout CRO Agency of the Year at the UK Digital Excellence Awards 2026 🏆

Not because we chased ‘quick wins’. But because we built a process that removes uncertainty from eCommerce!

The judges said… 🗣️ “WIRO showcased an outstanding, commercially disciplined CRO programme that sets a new standard for full-price luxury ecommerce optimisation. The exceptional financial granularity, including world-class test performance and strong revenue attribution, demonstrates transformative impact through intelligent experimentation and strategically differentiated growth”

This is exactly what we aim for:

💸 Commercial clarity
📏 Measurable impact
📈 Experimentation that actually drives growth

A huge thank you to our team, clients and partners who make this possible every day 🙌

View all winners, here 👉 https://ukdigitalexcellenceawards.co.uk/2026-winners/

04/04/2026

has picked up an 𝙃𝙤𝙣𝙤𝙧𝙖𝙗𝙡𝙚 𝙈𝙚𝙣𝙩𝙞𝙤𝙣 from 🏆💀

The site scored high with users and the jury and enters the queue for 𝗦𝗶𝘁𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗗𝗮𝘆 in the coming months. A strong signal of the standard we push in design and delivery 📦🥇

Big credit to everyone involved, and to the team 🤝 for the trust and collaboration.

Shout out to our team for driving this from strategy and wires to design concept, full UI rollout and to our dev team – Delivering work that stands out globally 🌎

Case study 👉 https://www.awwwards.com/sites/dropdead

Well done team 👏

Address

Epsilon House, West Road
Ipswich
IP39FJ

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	9am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

http://www.wiro.agency/

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