HTK Horizon

25/01/2023

Together we are stronger. One of the core purposes here at HTK is underpinned by the unification of elements to create better human experiences.

Which is why we are excited to share that HTK are now part of the ITA Group Inc., a worldwide leader in engagement and experiential solutions.

United — with the combined services of ITA Group, CMB, Hartmann Studios, and NKD — we deliver the end-to-end insights, solutions, and actions that drive brand commitment and advocacy.

Read the full press release here - https://www.htk.co.uk/itagroup-htk-press-release-2023/?utm_campaign=stq_tuesday_social&utm_medium=social&utm_source=facebook&utm_content=one

20/08/2021

For loyalty marketers in the fuel & c-store industry, it's essential to start laying the foundations of a good data strategy now.

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more frictionless experience.

17/08/2021

"We saw two key issues with the current state of offers and promotions: an over-reliance on generic discounts and a lack of visibility into how promotions are performing. SalesLift was designed to address those issues, by automatically applying ML-generated insights to promotions and bringing commercially-focused reports to the fore."

HTK Recognised in Forrester’s Now Tech: Promotions and Offer Management Report by Jade McFarland | Aug 9, 2021 | HTK News | 0 comments IPSWICH, UK – 9 August 2021 — CX and loyalty software provider HTK has today announced their inclusion in Forrester’s Now Tech: Promotions and Offer Manageme...

12/08/2021

"Without the right data or an understanding of how that data will be used to "nudge" customers back into the store, brands will struggle to stay relevant."

HTK talks data and digital transformation in the fuel & convenience store sector, in Loyalty360's latest industry report.

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more frictionless experience.

10/08/2021

We're thrilled to be included in the latest Now Tech report from Forrester. Just a couple of months after launching Horizon SalesLift, HTK has been recognised as a 'loyalty-embedded' promotions & offer management provider. Read more:

HTK Recognised in Forrester’s Now Tech: Promotions and Offer Management Report by Jade McFarland | Aug 9, 2021 | HTK News | 0 comments IPSWICH, UK – 9 August 2021 — CX and loyalty software provider HTK has today announced their inclusion in Forrester’s Now Tech: Promotions and Offer Manageme...

04/02/2020

The loyalty and CX landscape is changing - and so are we...

Very rarely is there a compelling business case to run a points-based loyalty scheme.  Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers – but that’s a genuine edge-case in the spectrum of program viability.  The ‘emotional connection’ of a frequ...

05/03/2018

How to Shift from Discount-Driven Retention to Personalized Offers

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money?

09/02/2018

Why in-store engagement matters

The recipe for a good in-store experience may seem like something that was mastered a long time ago. Not everyone is necessarily doing it well, mind you, but the retail industry in general knows what needs to be done: design the physical space well, display products in engaging (and sensible ways),....

01/02/2018

What are the keys to real-time customer engagement? And does it really have an impact on loyalty? Check out our take in this Q&A with Loyalty360:

Since 1996, HTK has helped companies connect with their customers in a smarter and more personalized way, to grow profits and increase customer retention, focusing on engagement other than through a run-of-the-mill loyalty program, with an eye toward creating stronger customer relationships.

29/09/2017

It's been a sweet start to Friday as HTK joined in the Macmillan Coffee Morning. Lots of tasty treats (mostly) baked by our talented team. And all for a great cause!