02/09/2026
Christmas is the busiest retail window of the year, and the print that supports it only earns its keep if it lands in store on time.
Here's a rough timeline for a store campaign going live in late November:
🎄August to September: agree the campaign, the range of items and rough quantities. Start artwork.
🎄Late September to early October: sign off designs and proofs, confirm print specs and finishes.
🎄October: print and finish, then hold stock ready to ship.
🎄Early to mid November: pick, pack and deliver to each store, timed to a set install date.
The retailers who get the most from Christmas start early and treat print as one planned campaign, not a scramble in November.
For more about Christmas retail print, here's the latest...
https://www.birchprint.co.uk/when-to-order-your-christmas-retail-print-a-timeline/
Contact [email protected] to get the bauble rolling...