Sokada Ltd

19/06/2026

‘Do you wanna go for a chat?’🍹

Think everyone’s been watching too much 😬

17/06/2026

Is AI sending visitors to your website… and do you even know?

We get asked this a lot - are we being found with AI? And not everyone is, for a number of reasons.

AI search is changing how people find businesses online. Tools like ChatGPT, Gemini, Copilot and Grok are now sending traffic to websites, and GA4 has started making this easier to track with its new AI Assistant channel.

Not all AI traffic is visible though. Some visits still appear as Referral, Organic Search or even Direct, which means many business owners could be missing valuable insight.

A few things worth checking:
✅Do you even have GA4 set up for your website?
✅ If you do, then open GA4 > Reports > Acquisition > Traffic acquisition
✅ Look for the AI Assistant channel
✅ Check Session source / medium for tools like ChatGPT, Gemini, Claude and Copilot
✅ Make sure key events and enquiries are being tracked properly. So important!
✅ Keep creating clear, helpful website content that AI tools can understand and quote

Your website analytics should show more than just visitor numbers. They should help you understand where enquiries are coming from, what content is working, and where opportunities are being missed.

At Sokada, we build lead generation websites and digital marketing strategies that are joined up, measurable and designed to help businesses get found online.

Not sure whether AI is sending you traffic yet? Get in touch and we’ll help you look at the numbers properly.

How to track AI traffic in GA4 with the new AI Assistant by Sokada Ltd, Marketing and SEO agency in East Sussex. 01345 817226

16/06/2026

A fabulous meeting this morning with a record number of attendees! One of these days we will fill the State Hall!
We would love to see more local businesses come along.
If you would like to join us next month then please message us!

12/06/2026

Clocked in vs clocked out

There are two sides to everyone at Sokada. The version that turns up Monday to Friday with their head down, and the version that appears the second the computers turn off.

Stephen spends all week in his code editor and then goes looking for the nearest pint of Guinness. Jaida swaps her keyboard for a horse and a paddleboard. Jess trades her desk for the other side of the world. Jude and Julian keep the agency running by day and head off on adventures by night. And Libby, well, the photos do the talking.

Same team. Very different energy after 5pm.

Happy Friday from all of us at Sokada!

11/06/2026

A new website for a much-loved Heathfield florist.

We recently launched a fresh new website for The Flower Workshop Heathfield, designed to make it easier for customers to browse flowers online, explore bouquet options, read helpful florist advice, and find the right floral service for every occasion.

From sympathy flowers and wedding flowers to corporate flowers, event flowers, plants, gifts, and accessories, the new Flower Workshop website brings everything together in one simple, easy-to-use place.

The design keeps their friendly, independent florist feel at the heart of the website, while giving customers a clear online shop, useful blog content, and a smooth way to discover what they offer.

Looking for a new website that works beautifully for your business? Get in touch with Sokada and let’s talk about your next project.

09/06/2026

Posting on Instagram and still hearing crickets? Most of the time the problem is not your content. It is a lack of engagement.

If you are a small business trying to grow on Instagram, posting and walking away is a fast way to get ignored. The accounts that actually grow are the ones showing up in the comments every day.

Start with your own posts. Save them, repost them and reply to everyone who comments. Then spend ten minutes a day engaging with people in your industry, your ideal customers and other local businesses. Go back to your last post and keep those conversations going.

Real Instagram growth happens when you join the conversation rather than waiting for it to come to you. The more you show up, the more your posts get seen by the people who matter most to your small business.

If your social media has stalled and you would rather hand it over to people who do this every day, get in touch with Sokada. We will help you grow your Instagram.

03/06/2026

Have you ever posted anything controversial on social media? Did it work?

Being a little bit controversial with what you say often gets far more engagement than playing it safe.

Not rude. Not offensive. Not posting for the sake of drama.

But saying something that makes people stop, think, agree, disagree, or want to add their opinion.

Because the posts that get comments, shares and views are usually the ones that create a reaction.

And let’s be honest, “Here’s a nice update about our business” doesn’t always do that.

But something like:

“Posting every day isn’t the answer if your content is boring.”

That’s more likely to get people talking.

I think businesses are sometimes so worried about saying the wrong thing that they end up saying nothing memorable at all.

What do you think?

Does being a bit controversial help your content perform better, or is it too risky for a business?Being a little bit controversial on social media often gets far more engagement than playing it safe.

Not rude. Not offensive. Not posting for the sake of drama.

But saying something that makes people stop, think, agree, disagree, or want to add their opinion.

Because the posts that get comments, shares and views are usually the ones that create a reaction.

And let’s be honest, “Here’s a nice update about our business” doesn’t always do that.

But something like:

“Posting every day isn’t the answer if your content is boring.”

That’s more likely to get people talking.

I think businesses are sometimes so worried about saying the wrong thing that they end up saying nothing memorable at all.

What do you think?

Does being a bit controversial help your content perform better, or is it too risky for a business?

02/06/2026

If your website is not bringing in enquiries, it is time for a change.

We build websites, run Google Ads and handle SEO and digital marketing for businesses across East Sussex, all built to get you found online and get the phone ringing.

The difference is in how we work. We take the time to understand your business first, which is exactly what Michelle said while we have been working with her:

"The team are fantastic. Really easy to work with, they listen, problem solve, and take time to understand your business. They really care about what they do, and it shows. Highly recommend."

Want more from your website, Google Ads and SEO? Call Sokada today on 01435 817226.

01/06/2026

We have been saying this for a while...hashtags are not the way to grow on Instagram anymore.

If you want your content to be found, Instagram needs to understand what your post is about. That means your captions, on-screen text, profile name, bio, and content topics all play a part in your Instagram SEO.

Instead of relying on a long list of hashtags, think about what your audience might actually search for.

For example:
“Instagram tips for local businesses”
“social media advice for small businesses”
“how to improve Instagram reach”
“caption ideas for business owners”
“Instagram content ideas for small businesses”

You do not need to overthink it, but you do need to keep up. Make your social media content clear, specific, and useful so Instagram knows who to show it to.

Need help with your Instagram strategy, social media content, or getting your business found online? Send us a DM or get in touch with Sokada.

29/05/2026

Clearly the boss is trying to speed things up and took this a little too seriously 😂🙄

Someone needs to tell him that this is not the way to retirement 😬 besides, he still has websites to build 😌