16/03/2026
One of the best insights from our conversation with Ian Lockwood.
A lot of businesses start with the technology:
“Should we be using AI?”
But the better place to start is the problem.
In Ian’s case the problem was call volume during peak season.
The result of solving it?
A simple chatbot that reduced calls by around 20%.
Sometimes the biggest improvements come from asking better questions.
The full episode is available now wherever you get your podcasts.