FAT promotions

17/06/2026

15/06/2026

Scott Owen Lettings had built a strong reputation across Sussex, with decades of experience in lettings and block management. Their service was trusted. Their website was not doing enough to support that reputation.

The existing site was outdated and losing valuable landlord and tenant enquiries. Visitors were not being guided clearly towards taking action. Local visibility was also being limited by the structure of the website.

Using our Website Mastery framework, the site was rebuilt around clearer customer journeys and stronger local SEO foundations. Navigation was simplified, key services were made easier to find, and the user experience was designed to convert visitors into enquiries.

The result was a modern website that better reflects the quality of the business and generates more landlord and tenant enquiries.

Many letting agents have years of expertise behind them but still rely on websites that no longer support growth. A website should help generate opportunities, not quietly lose them.

Further detail on our work with letting agents can be found here:
https://www.fatpromotions.co.uk/success-stories/case-studies/scott-owen-lettings/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

12/06/2026

When tools like ChatGPT, Gemini, or modern search engines look at your website, they are in 'research mode'. They are not just scanning for a list of keywords; they are analysing the depth and quality of your content to answer user queries.

This segment explains why hidden keywords behind the scenes are no longer enough. Your public-facing content must be substantial and informative to be picked up by the new generation of search tools.

Discover how to make your content work harder for you: https://www.fatpromotions.co.uk/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

12/06/2026

Everyone is still talking about SEO. But the businesses that will dominate their niche over the next few years are already thinking about AEO, Answer Engine Optimisation.
When a potential client asks ChatGPT, Gemini, or a modern search engine a specialist question, the answer they receive comes from somewhere. The question is whether it comes from you.

This clip breaks down why AEO is the next critical strategy for niche businesses and what you need to do to position your content as the go-to source of answers in your field.

Watch the full video here:
https://www.youtube.com/shorts/xjvFzoCabwc?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

We have been helping businesses build that kind of authority for 25 years. If you are ready to be more strategic about who you work with, let's start a conversation.

Book your consultation:
https://www.fatpromotions.co.uk/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

12/06/2026

DC Specialist Services had built a strong reputation in specialist cleaning, environmental services and pest control. Their expertise was clear. Their website was not.

One website was trying to speak to four different audiences at once. The result was unclear messaging, confusing user journeys and a structure that made it harder for visitors to find what they needed.

Using our Website Mastery framework, the site was rebuilt around distinct customer journeys. Messaging was clarified, navigation was simplified and the structure was designed to support both users and search engines.

The result is a mobile-first, SEO-ready website built for growth. Better user experience. Stronger enquiries. A platform that reflects the quality of the business behind it.

Many service-based businesses have already earned trust in their market. The problem is that their website often fails to communicate that value clearly. Structure matters as much as design.

Further detail on our work with DC Specialist Services can be found here:
https://www.fatpromotions.co.uk/success-stories/case-studies/dc-specialist-services/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

10/06/2026

Most businesses serve more than one type of customer. The problem is when their website does not reflect that.

DC Group is a specialist environmental and cleaning services company working across commercial organisations, landlords, homeowners, public sector contracts and charities. Their existing website treated all of these audiences as though they were looking for the same thing. Services were duplicated, navigation lacked clarity, and the messaging was too generic to build confidence with any single customer group.

We approached this as a structural challenge, not just a design one. The new site introduces dedicated landing pages for each audience, a reusable service content system to eliminate duplication, and clearer navigation built around how each visitor actually thinks and searches.

The result is a more scalable, commercially focused platform that supports better-quality enquiries and gives DC Group a solid foundation for future growth.

If your website is trying to speak to everyone and ending up speaking to no one, it may be time to look at the structure underneath.

Read the full case study to see exactly how we achieved this, and what we could do for your business: https://www.fatpromotions.co.uk/success-stories/case-studies/dc-specialist-services/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com