Gareth Everson

Gareth Everson Gareth is a marketing systems expert who helps small businesses to automate their sales and marketing

I’m passionate about helping small business owners to improve their businesses through software. I'm a product developer, proud husband and father of two, a sports nut, and a straight-talking Yorkshireman. I help business owners to get clarity, develop confidence & take control of their critical business processes: around improving customer engagement, developing client relationships, improving long-term follow-up, and getting paid quicker. I run two distinct and separate businesses for different markets: Connectably and CRM for Small Business (see the 'About Gareth' section for more details).

14/09/2026

Most of us ask clients for "a quick review".

Clare Lucas of Ducks In A Row asks four better questions instead: What were you looking for? How did you feel then? What have we done? And how do you feel now?

Those answers write your marketing for you.

02/09/2026

You open up your email marketing tool and stare at the blank box.

It's not that you've nothing to say. The tool hands you the hard part: what to write.

Try keeping a note on your phone of what customers ask you. Next time you need an email, the idea's there.

01/09/2026

You book someone in, mean to send the confirmation, then the day runs away with you.

To you it's a small job still on the list. To them, the silence starts to feel like it isn't happening.

Try to send it the moment you book them in.

28/08/2026

Two businesses with identical profits can sell for very different prices.

A buyer pays a premium for your systems and for what your CRM knows about your customers.

So try documenting your processes and getting what's in your head into that CRM.

27/08/2026

For years I said yes to anything a client asked for. It felt like good service.

But the work I'm brilliant at kept getting crowded out by work anyone could have done.

So I drew three lines: what I'm best at, what sits alongside it, and what I turn down.

26/08/2026

Business coaches ask if your business could survive three months without you.

But I'd ask it the other way round: could you survive three months without your business?

Illness or injury doesn't ask permission. Try working out what it would really cost you.

25/08/2026

Your goodbye at the end of a job might only take you thirty seconds. But then you get three phone calls.

Every one of them answers something the goodbye should have covered.

Try slowing the handover down: get them to explain it back in their own words.

24/08/2026

When someone gets in touch, we can jump straight to the price. But most people aren't ready to buy yet.

Just a number in an empty quote gives them nothing to go on, so they disappear.

Try something useful instead: a guide, or a reason to keep talking.

21/08/2026

When do you ask for reviews?

If it's only once at the end, to you it's a quick favour. To them it's a request out of nowhere, from someone they haven't heard from since the invoice.

Mention its importance at the sales meeting, so the ask is a promise kept.

20/08/2026

Somebody decides they need help. Months later, they still haven't gone ahead.

Those months aren't nothing to them. They're weighing it up, and life gets in the way.

But whoever's still there when they've convinced themselves wins the work.

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WorkWell Copthall Bridge, Station Parade
Harrogate
HG11TT

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