20/06/2026
If you were asked how your business keeps systems secure, there’s a good chance the answer would start with passwords, logins, and maybe a firewall.
All important. But they only tell part of the story.
A recent study found that the businesses performing best tend to focus on something slightly different…
They keep checking who’s interacting with their systems, not just at the point of login, but throughout the session 👀
That might sound technical, but the idea is quite simple.
When someone signs in, most systems assume everything is fine from that point on.
What these higher-performing organisations are doing is continuing to validate that assumption in the background.
They look at things like behaviour, device, and context to make sure everything still lines up with what’s expected.
If something feels off, they can step in ✋
According to the research, this approach is linked to some practical outcomes.
Businesses see more people successfully completing registrations, lower levels of fraud, quicker onboarding for new staff, and fewer issues when it comes to meeting compliance requirements.
That’s a wide range of benefits from what sounds like a small shift.
What stood out most, though, was how many organisations believe they’re already doing this well.
Around half think they’re ahead of their peers, but in reality, only a small percentage meet the criteria for what’s called “verified trust”.
As systems become more connected, and as AI plays a bigger role behind the scenes, knowing who or what is interacting with your business becomes more important.
Identity isn’t just about access. You need to maintain confidence in everything that happens after access is granted.
The organisations leading in this area are moving beyond traditional passwords and using things like biometrics, passkeys, and other methods that are harder to copy or misuse.
It’s all about removing uncertainty.
When you’re confident in who’s on the other end, everything else tends to run more smoothly.
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👉 When someone logs into your systems, how far does that trust extend and how would you know if something changed partway through?