FootfallCam

24/11/2025

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗦𝘂𝗯𝘁𝗹𝗲 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝗼𝗳 𝗔𝗶𝗿𝗽𝗼𝗿𝘁 𝗥𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀

Every airport has its own rhythm — waves of travellers arriving and departing, each with different time pressures, budgets, and habits. Yet within this rhythm, restaurants and cafés operate under the same constraints every day: limited preparation windows, sudden peaks driven by flight schedules, and the ever-present challenge of missed opportunities when passengers simply don’t have the time to queue.

At FootfallCam, we’ve been studying this behaviour closely through our airport analytics deployments. Our latest whitepaper together with the dashboards below explore how AI vision and passenger-flow analytics can help airports and concession operators understand when and why demand surges occur, how to align preparation with flight patterns, and how small operational adjustments can improve both service and revenue — while enhancing the traveller experience.

Whitepaper:https://www.footfallcam.com/Content/data/documents/Download-Page/Whitepapers/Airport-Restaurant-Operational-Analytics-Using-FootfallCam-AI-Vision-Technology.pdf

18/11/2025

𝗦𝗺𝗮𝗿𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝗖𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗳𝗼𝗿 𝗖𝗮𝗿 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺𝘀

𝘜𝘯𝘭𝘰𝘤𝘬 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘰𝘯 𝘷𝘪𝘴𝘪𝘵𝘰𝘳 𝘣𝘦𝘩𝘢𝘷𝘪𝘰𝘶𝘳, 𝘨𝘳𝘰𝘶𝘱 𝘴𝘪𝘻𝘦, 𝘢𝘯𝘥 𝘴𝘵𝘢𝘧𝘧 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘴𝘩𝘰𝘸𝘳𝘰𝘰𝘮.

Modern car showrooms are evolving beyond just displaying cars. The focus today is on understanding customer behaviour — how long they stay, what cars they explore, and when they engage with sales staff. With FootfallCam, you can now capture these insights seamlessly through a combination of people counting, group detection, and behavioural analytics.

𝗪𝗵𝘆 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗳𝗼𝗿 𝗖𝗮𝗿 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺𝘀?

• 𝗦𝘁𝗮𝗳𝗳 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻: Car showrooms often have low visitor traffic, so even a few staff movements can distort data. FootfallCam’s re-identification engine learns each staff member’s appearance and consistent dress for the day, excluding them from counts automatically.
• 𝗨𝗻𝗶𝗾𝘂𝗲 𝗩𝗶𝘀𝗶𝘁𝗼𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: The system also identifies returning visitors or the same group re-entering (for example, moving between indoor and courtyard areas), ensuring that only unique customer visits are measured accurately.
• 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗚𝗿𝗼𝘂𝗽 𝗗𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻: Identify groups entering and moving together, track their behaviour, and measure dwell time at each vehicle or zone.
• 𝗦𝘁𝗮𝗳𝗳 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Detect when a salesperson engages with customers and measure the duration of the engagement.
• 𝗭𝗼𝗻𝗲-𝗕𝗮𝘀𝗲𝗱 𝗛𝗲𝗮𝘁 𝗠𝗮𝗽𝘀: Visualise customer movement across your showroom to understand which models attract the most attention.
• 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Learn from historical data to forecast footfall during product launches, events, or weather changes.
• 𝗦𝗶𝗺𝗽𝗹𝗲 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Each camera covers ~1,000 sq. ft.; one Centroid supports up to 32 cameras, enabling very large coverage at a low overall cost. We supply the Centroid analytics appliance; you can source the CCTV locally or reuse existing cameras.

𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝗵𝗼𝘄𝗿𝗼𝗼𝗺 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁

Car showrooms typically feature high ceilings, open layouts, and modern aesthetics. FootfallCam Centroid is designed for such environments — discreet, ceiling-mounted, and offering wide coverage. The system integrates easily with your existing CCTV network or operates standalone for maximum flexibility.

Learn more on our blog: https://www.footfallcam.com/BlogPost/Post/smart-people-counting-and-analytics-for-car-showrooms

14/11/2025

𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗣𝗿𝗼𝟮: 𝗥𝗲𝗱𝘂𝗰𝗲 𝗜𝗻𝗳𝗿𝗮 𝗖𝗼𝘀𝘁 𝗯𝘆 𝟵𝟬%

We have recently hosted a webinar focusing on the cost-efficiency of our "10x Cheaper" solution, enabling retailers to achieve full in-store path tracking.

✅ Advanced shopper insights
✅ Minimal infrastructure investment
✅ Significant ROI for stores of all sizes.

Check out the webinar here and discover how you can save big and optimise your store's performance today: https://www.footfallcam.com/BlogPost/Post/footfallcam-pro2-reduce-infra-cost-by-90-percent

13/11/2025

𝗨𝘀𝗶𝗻𝗴 𝗕𝗟𝗘 𝘁𝗼 𝗧𝗿𝗮𝗰𝗸 𝗥𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿

Traditional retail analytics only track store entries and exits — useful, but limited. They can’t reveal who’s a 𝗻𝗲𝘄 or 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 customer.

With 𝗕𝗹𝘂𝗲𝘁𝗼𝗼𝘁𝗵 𝗟𝗼𝘄 𝗘𝗻𝗲𝗿𝗴𝘆 (𝗕𝗟𝗘) 𝗥𝗲-𝗜𝗗 tracking, retailers can now identify repeat visits and understand customer loyalty through anonymised device signals — all while preserving privacy.

This unlocks powerful insights into return rates, visit duration, and in-store movement, helping optimise layouts, measure marketing effectiveness, and enhance customer engagement.

Learn more in our latest whitepaper:https://www.footfallcam.com/Content/data/documents/Download-Page/Whitepapers/Using-BLE-to-Track-Returning-Customer.pdf

12/11/2025

𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗣𝗮𝗿𝘁𝗻𝗲𝗿

FootfallCam invites you to become our local partner — and we’ll take care of the heavy lifting.

We help you encapsulate all stakeholder needs:
- Drafting proposals and technical documents for your clients
- Aligning requirements across IT, marketing, and operation teams
- Providing solution design, project workflow, and pricing support
- Supplying service contracts and warranty agreements ready to use

Your focus? Simply fulfill demand, manage the local relationship, and deliver the service. Our global team supports you from the background — so you can confidently approach new opportunities with complete backing.

Join our worldwide network of system integrators and resellers bringing people counting and analytics to every retail, airport, and shopping malls.

Link:https://www.footfallcam.com/Content/data/documents/Download-Page/Info-Pack/Solution-Partner-Program-Brochure.pdf

11/11/2025

𝗕𝗲𝘆𝗼𝗻𝗱 𝗖𝗼𝘂𝗻𝘁𝗶𝗻𝗴: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝘄𝗶𝘁𝗵 𝗩𝗶𝘀𝗶𝗼𝗻-𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 (𝗩𝗟𝗠)

Over the past months, we’ve been working on a new capability within FootfallCam – Vision-Language Models (VLM). This technology allows us to understand the context of video footage, not just what is happening, but why it’s happening — for example, recognising when staff offer help, when shoppers engage or hesitate, or how people react to new self-service kiosks and product displays.

We’ve prepared a short write-up to explain what this means for retailers and how it opens up a new layer of insight into customer behaviour. Check out our blog post and the short video below for further clarity on the topic.

We thought you might find it interesting to see how this can be applied within your stores or upcoming projects.

Whitepaper:https://www.footfallcam.com/Content/data/documents/Download-Page/Whitepapers/Beyond-Counting-Understanding-Shopper-Behaviour-with-Vision-Language-Models-(VLM).pdf

Blog post: https://www.footfallcam.com/BlogPost/Post/beyond-counting-understanding-shopper-behaviour-with-vision-language-models-vlm

YouTube: https://youtu.be/GWLbqmP-UIM

Retailers have always sought to understand the subtle human moments that drive conversion — a glance, hesitation, smile, or a decision not to engage. With Vi...

07/11/2025

𝗣𝗿𝗼𝟮 𝘃𝘀. 𝗖𝗲𝗻𝘁𝗿𝗼𝗶𝗱: 𝗪𝗵𝗶𝗰𝗵 𝗼𝗻𝗲 𝗳𝗶𝘁𝘀 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲?

We’ve just released a short guide that clears up one of the most common questions we get — when should you use FootfallCam Pro2 and when should you use Centroid?

Both devices deliver the same analytics layer; the difference lies in how they fit into your store setup.

Pro2 is ideal for sites that already have CCTV and only need people counting or shopper analytics.

Centroid makes sense when you want your video box to do more — CCTV, loss prevention, SOP checks, and analytics all in one.

You can view the full comparison here:
👉https://www.footfallcam.com/BlogPost/Post/pro2-vs-centroid-which-one-fits-your-site

We hope this helps you and your team make faster, more confident choices for upcoming projects.

06/10/2025

Obtain accurate people counting data and create effective marketing strategies across different retail industries with FootfallCam Pro2, as it captures 767.8 sq ft area coverage with GDPR compliant 3D stereovision video counting to ensure customer privacy and features a user friendly design for easy installation.

𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞:
https://geoplanph.com/footfallcam-generate-accurate-foot-traffic-data-with-the-best-coverage/

𝐆𝐨𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐨𝐫 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐬𝐭𝐞𝐩? 𝐖𝐞’𝐫𝐞 𝐡𝐞𝐫𝐞 𝐭𝐨 𝐡𝐞𝐥𝐩!
✉️ 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐚𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠@𝐠𝐞𝐨𝐬𝐞𝐧𝐬𝐞.𝐛𝐢𝐳
📞 𝐂𝐚𝐥𝐥 𝐮𝐬 𝐚𝐭 (𝟎𝟐) 𝟕𝟕𝟐𝟗𝟒𝟒𝟔𝟕

18/09/2025

𝗔 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗕𝗮𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦𝗔

“𝘔𝘦𝘢𝘴𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘱𝘳𝘰𝘷𝘪𝘴𝘪𝘰𝘯𝘪𝘯𝘨 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘣𝘢𝘯𝘬 𝘣𝘳𝘢𝘯𝘤𝘩𝘦𝘴.”

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: “Do we have the right level of staffing and facilities in our branches?”

• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗦𝗟𝗔: The bank aims to ensure efficient services for customers at all times, particularly during busy hours.
• 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗯𝘂𝘀𝘆 𝗵𝗼𝘂𝗿𝘀: Accurately predicting peak hours to allocate appropriate staffing levels.
• 𝗘𝘃𝗲𝗻𝗹𝘆 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘀𝘁𝗮𝗳𝗳 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱𝘀: Assigning scheduled customer bookings during quieter times to balance staff availability.
• 𝗦𝘁𝗼𝗿𝗲 𝗳𝗼𝗿𝗺𝗮𝘁 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻: Modernising bank layouts to meet evolving customer demands and measuring the effectiveness of new layouts across different regions.

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure queues and usage of each facility

1. 𝟯𝗗 𝗣𝗿𝗼𝟮 𝟮𝟬𝟮𝟱 – at the entrance
• Measures the number of visitors walking IN/OUT of the branch.
• Also measures the group size, visit duration.
2. 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗣𝗿𝗼𝟭 – at the consultation desks, waiting and queuing areas.
• Each sensor can cover a large floor space and accurately track the number of customers waiting in a queue or in a designated waiting area.
• A cost-effective and non-intrusive method to track the presence of people at customer-side consultation desks.
• Can measure the number and duration of meetings.

🔹𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀
Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual branches, compare branch and staff performance, benchmark against the best-performing branch, and identify areas for improvement.

1. Bank Branch Benchmarking Dashboard
Individual bank branch overview. Benchmark against the best-performing branch. Detailed profiles of visiting profiles, consultation service provisioning, facility provisioning, and the customer experience.

2. Customer Activities Dashboard
Measure the activities of the customers in different areas of the bank branch. This helps the operation manager to assign the right level of staffing to alleviate congestions.

3. Staff Workload Dashboard
Identifying the busy and quiet times of the staff, helps the call centre to book on-site consultation visits in quieter times.

Read the full article on our blog: https://www.footfallcam.com/BlogPost/Post/a-commercial-bank-in-the-usa

Discover our retail solutions: https://www.footfallcam.com/Industries/RetailSolutions/Bank

17/09/2025

𝗔 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗦𝘁𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗞.

“𝘜𝘴𝘪𝘯𝘨 𝘈𝘐 𝘵𝘰 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘵𝘩𝘦 𝘤𝘩𝘦𝘤𝘬𝘰𝘶𝘵𝘴 𝘯𝘦𝘦𝘥𝘦𝘥 15 𝘮𝘪𝘯𝘶𝘵𝘦𝘴 𝘪𝘯 𝘢𝘥𝘷𝘢𝘯𝘤𝘦.”

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: A smart way to reduce queuing
1. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝘀 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 that are coming in now
• AI model to predict the checkouts required in the next 15 minutes.
• Real time dashboard to alert staff the number of checkouts they would need 15 minutes in advance. This gives them enough time to assign the right number of staff at checkouts.
2. Measure the queue length to ensure Speed of Service SLA are being met at all times, this also includes the self-checkout kiosks.

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure queues and the number of checkouts required
1. 3D Pro2 2025 – at the entrance
• Measures the number of visitors entering the grocery store.
• Also measures the group size, visit duration.
2. Existing CCTV Integration – at the queuing areas of the checkouts
• To detect if there is a staff sitting at the checkout kiosk.
• To send out alert if the queues had been unmonitored.

🔹𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀
Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual grocery stores. Based on the footfall prediction, pre-plan staff allocation and trigger alerts for staff reallocation and opening/closing more checkout stations.

1. Checkout Performance Dashboard
Individual grocery store overview. Compare customer demands with the provision of checkout stations to review if the checkout service has breached the SLA, ensuring a satisfactory customer shopping experience.

2. Live Checkout Dashboard
A real-time dashboard provides an overview of incoming traffic, along with the status of checkout stations, featuring AI-powered footfall predictions.

3. Real-Time Alerts for Checkout Supervisors
Automate the opening and closing of checkout stations. Supervisors will receive alerts whenever there is a change in incoming traffic, enabling them to take immediate action based on the recommendations.

Read more on our blog: https://www.footfallcam.com/BlogPost/Post/a-grocery-store-in-the-u-k

Learn more about our solution here: https://www.footfallcam.com/Industries/RetailSolutions/Convenience

12/09/2025

𝗣𝗲𝗼𝗽𝗹𝗲 𝗖𝗼𝘂𝗻𝘁𝗲𝗿𝘀 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱 𝗶𝗻 𝗙𝗿𝗲𝗻𝗰𝗵 𝗥𝗲𝘁𝗮𝗶𝗹 𝗦𝗵𝗼𝗽𝘀
80% of retail shops would only need a people counter, nothing more.

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Footfall is an essential KPI

• 𝗡𝘂𝗺𝗯𝗲𝗿 𝗼𝗳 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀: Measure the number of visitors In/Out of the stores, and how long did they stay.
• 𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: Footfall data can be exported to Power BI to calculate the sales conversion rate.
• 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲: The data has to be highly accurate at all times, important business decisions could be based on this KPI.
• 𝗦𝗮𝗳𝗲 𝗮𝗻𝗱 𝗦𝗲𝗰𝘂𝗿𝗲: Complies with all data protection acts, including GDPR. Met with the highest security standards

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure visitors of each store

1. 3D Pro2 2025 – at the entrance
• Measures the number of visitors walking IN/OUT of the branch.
• Also measures the group size, visit duration, outside traffic, turn in rate.
• Exclude the staff or delivery man from the visitor count
2. FootfallCam V9 – Visitor Management Software
• 60+ Basic Reports and Dashboards
• Advanced AI models to promotion evaluation, sales optimisation
3. PowerBI integration – upload data to their own corporate PowerBI
• FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.

🔹𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀

Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual stores, compare footfall and sales performance, benchmark against the best-performing store, and identify areas for improvement.

1. Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.

2. Integrate to Your PowerBI System
Enables retailers to seamlessly integrate all captured footfall data into their PowerBI system. This integration facilitates a centralised approach to data analysis, made possible through the utilisation of an API.

3. FootfallCam V9 Apps
FootfallCam offers AI-powered appsthat learn from datasets and provide recommendations for retailers to enhance operations and workflows.
• Location Analysis
• Event Effectiveness Analysis
• Sales Tracker
• Staff Roster Planning

More on our blog post here: https://www.footfallcam.com/BlogPost/Post/people-counters-installed-in-french-retail-shops

Find out more about small retail solutions on our website: https://www.footfallcam.com/Industries/IndependentRetailers

11/09/2025

𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹 𝗮𝗻𝗱 𝗗𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 𝗳𝗼𝗿 𝗦𝗵𝗼𝗽𝘀 𝗶𝗻 𝗟.𝗔.
Measures 8x metrics of shopping behaviours

🔹𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure 8 sales signals before purchases

• Footfall data: When are the busiest times? How long did they stay?
• Who are they? The age and gender of the visitors coming into the stores, and those who made the purchases.
• Missed Opportunities: The retailer needs to quantify the pre-purchase shopper activities; and use the AI models to quantify the gaps, missed opportunities and areas of improvements.

🔹𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀: Measure and profile visitors at each store

1. 𝟯𝗗 𝗣𝗿𝗼𝟮 𝟮𝟬𝟮𝟱 – at the entrance
• Measures the number of visitors walking IN/OUT of the branch.
• Also measures the group size, visit duration.
• Captures the demographics of your visitors.
• Exclude the staff of delivery man from the visitor count.
2. 𝗦𝗮𝗹𝗲𝘀 𝗧𝗶𝗰𝗸𝗲𝗿 – at the shopfloor
• Showing the sales progress and its conversion in real time as a motivational tool for store staff.
3. 𝗙𝗼𝗼𝘁𝗳𝗮𝗹𝗹𝗖𝗮𝗺 𝗩𝟵 – Visitor Management Software
• 60+ Basic Reports and Dashboards
• Advanced AI models to promotion evaluation, sales optimisation
4. 𝗣𝗼𝘄𝗲𝗿𝗕𝗜 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 – upload data to their own corporate PowerBI
• FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀

Utilising FootfallCam V9 Cloud to understand the footfall patterns and visitor profiling of individual stores, compare footfall and sales performance,, benchmark against the best-performing branch, and identify areas for improvement.

1. Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.

2. Customer Profiling Analysis
Learn more about the customers visiting your stores, benchmarking them against your target customer, and identifying any untapped or missed sales opportunities using the captured attributes such as age group and gender.

3. Sales Ticker
Live sales progress tracker serves as a motivational tool to boost team morale and inspire store staff to work harder to achieve headquarters’ sales targets.

4. FootfallCam V9 Apps
FootfallCam offers AI-powered apps that learn from datasets and provide recommendations for retailers to enhance operations and workflows.
• Location Analysis
• Event Effectiveness Analysis
• Sales Tracker
• Staff Roster Planning

Read more on our blog post: https://www.footfallcam.com/BlogPost/Post/footfall-and-demographics-for-shops-in-l-a
Explore our fashion retail solutions on our page: https://www.footfallcam.com/Industries/RetailSolutions/Fashion