10/04/2014
Derek Edmond showcases three examples of B2B content marketing initiatives to help uncover how much content B2B SEOs really need to demonstrate measurable SEO success...
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,” researchers uncovered six ...