Onward Agency

Onward Agency Nous Digital is a creative digital marketing and content strategy agency. We specialise in digital content, brand and online marketing.

Hooper Design is a creative digital design company based in Gloucester, Gloucestershire. We specialise in website design, mobile apps, graphic design and brand identity. Since we began life in 2012, we have embraced each significant milestone in digital marketing and design with a keen enthusiasm. We produce clean, creative and effective designs which get businesses the recognition they deserve. W

e offer a range of solutions to suit every size of organisation and keep clients involved in the design process from concept to completion. Our creative passion drives us to consistently deliver results, on time and on budget.

Ranking number one on Google no longer guarantees an AI will recommend you. Assistants like ChatGPT and Google's AI pull...
02/09/2026

Ranking number one on Google no longer guarantees an AI will recommend you. Assistants like ChatGPT and Google's AI pull from the sources they trust, a complete profile, real reviews and clear content, then name a shortlist. Here is how to be on it.

Try it now: ask one to recommend a business like yours and see who shows up.

A full rebuild feels like the answer when your website isn't pulling its weight. Usually it's the expensive way to fix p...
26/08/2026

A full rebuild feels like the answer when your website isn't pulling its weight. Usually it's the expensive way to fix problems a handful of small changes would sort.

Nine times out of ten the site isn't broken. It's just unclear, slow, or hard to act on.

Here are five fixes that beat a rebuild. Which one is your site missing?

You don't need an ad budget to get found. Four free basics still do most of the work in 2026: a complete Google Business...
19/08/2026

You don't need an ad budget to get found. Four free basics still do most of the work in 2026: a complete Google Business Profile, real reviews you reply to, content that answers the questions customers actually ask, and consistent details everywhere.

Pick the weakest one and fix it this week.

Your competitors' Google Ads are hiding in plain sight. Google's free Ads Transparency Centre lets you see almost every ...
12/08/2026

Your competitors' Google Ads are hiding in plain sight. Google's free Ads Transparency Centre lets you see almost every ad a business is running, but it won't show you their spend, their keywords, or what is actually working. Here is how to use it, and where it stops being useful. Swipe through, and the full guide is on the blog.

https://getonward.agency/thoughts-and-insights/how-to-see-your-competitors-google-ads/

You probably spent weeks on your homepage — the headline, the wording, every paragraph. Then most visitors scan it in se...
16/07/2026

You probably spent weeks on your homepage — the headline, the wording, every paragraph. Then most visitors scan it in seconds and leave.

That's not a wording problem you fix with more words. Around 79% of people only scan, and the average visit is under a minute. More copy doesn't make you clearer — it buries the one message that matters.

Your homepage has one job: get the right person to the right next step. Make three things obvious fast — what you do, who it's for, and what to do next.

Read the full article: https://getcakecrumbs.com/thoughts-and-insights/nobody-reads-your-homepage/

Your website still matters. It just might not be the first place people meet you.The customer journey is getting messier...
15/07/2026

Your website still matters. It just might not be the first place people meet you.

The customer journey is getting messier, not simpler. A website still matters, but it now sits inside a wider system of search results, AI answers, paid ads, social proof, reviews and retargeting. The businesses that win will be the ones that make those touchpoints work together instead of treating each channel as a separate little island.

DIY Website Builders Give You Tools. That Is Not the Same as a Website Strategy. The hard part of building a website is ...
08/07/2026

DIY Website Builders Give You Tools. That Is Not the Same as a Website Strategy.

The hard part of building a website is not always dragging sections onto a page. It is knowing what the site needs to do, how it should guide visitors, what needs tracking, what needs maintaining and how it supports the business after launch. That is the gap between “I made a website” and “my website is working for me.”

One of the stranger things about Google Ads is how many important decisions start with completely arbitrary numbers.Targ...
01/07/2026

One of the stranger things about Google Ads is how many important decisions start with completely arbitrary numbers.

Target ROAS is a good example.

A business decides they want 500%.
The agency sets 500%.

The platform optimises towards 500%.
Nobody stops to ask whether 500% is actually the right number.

A target ROAS should be built from:

→ Contribution margin
→ Break-even economics
→ Profit requirements
→ Reliable revenue tracking

Not platform screenshots.
Not industry averages.
Not what another account achieved.

Before changing a target, work out what the business actually needs from every £1 of ad spend.

Everything else comes afterwards.

Full article:
https://getonward.agency/thoughts-and-insights/how-to-actually-set-a-target-roas/

Most businesses shopping for a website ask one question:“How much is it per month?”The better question is:“What am I act...
24/06/2026

Most businesses shopping for a website ask one question:

“How much is it per month?”

The better question is:

“What am I actually getting for that monthly fee?”

A pay monthly website package should include far more than a homepage and a login.

Hosting. Support. Security updates. SEO foundations. Technical help when things inevitably need changing.

For eCommerce websites, the list gets even longer. Product setup, payment gateways, checkout optimisation, shipping rules and tracking all need to be handled properly if you want the website to generate revenue.

The cheapest package is often the most expensive in the long run if every useful feature becomes an add-on.

Before signing anything, ask:
• Who owns the website?
• What happens if I cancel?
• What costs extra?
• Is support actually included?

We’ve broken down exactly what should be included in a pay monthly website package and the red flags to watch out for.

Read the full guide:
https://getcakecrumbs.com/thoughts-and-insights/what-should-be-included-in-a-pay-monthly-website-package/

🚨 Your marketing data might be lying to you.Most businesses assume their conversion tracking is accurate… Until they di...
27/05/2026

🚨 Your marketing data might be lying to you.

Most businesses assume their conversion tracking is accurate…
Until they discover:

❌ Duplicate conversions
❌ Missing form submissions
❌ Broken attribution
❌ GA4 setup issues

And when your tracking is wrong, every marketing decision becomes less reliable.

We’ve broken down the most common website conversion tracking problems — and how to fix them.

👇 Swipe through for the key issues every marketer should know.

📖 Read the full article here:
https://getonward.agency/thoughts-and-insights/website-conversion-tracking-issues-how-to-fix-them/

Address

Unit 3, Steadings Business Centre, Church Road, Maisemore
Gloucester
GL28EY

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm

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