15/10/2026
Is your business showing up when customers search using AI?
Research suggests Google's AI Overviews can reduce clicks to top-ranking websites by as much as 58%.
The way people discover and compare businesses online is changing, and appearing at the top of Google is no longer the whole picture. Customer reviews, credible mentions, useful content and a well-structured website are becoming increasingly important to how businesses are discovered.
We've explored what the research tells us about AI search, what businesses should be prioritising and which supposed quick fixes aren't worth the attention.
Read the full article: https://keedigitalmedia.com/blog/ai-search-is-changing-how-customers-choose-a-business/