04/09/2026
International Assembly is back!
Super excited for this year’s festival programme and to see you all in Glasgow again.
You can check out the full programme now including all-new events like ‘Secret Stage’.
Building on the identity by NAM and Warriors, we welcome Erica into the spotlight for this year’s campaign.
Erica is a caterpillar 🐛 balloon-animal from New-York 🍎 who grew up in a family of inflatables as part of the Macy day parade.
While floating through the streets, she became obsessed with window displays, shop signs, billboards, stickers and graffiti.
We’re delighted that her love of design brought her to Glasgow to join our team and share what’s coming up in November.
💜💚💙
Love to Jingqi Fan for giving Erica a voice and to Lee Tomasulo for producing the music for this year’s campaign. Hope you enjoy the calming, game-inspired melodies.
Check out the programme and we’ll see you in November!
👋
international