08/08/2026
Designing a brand for a city-wide summer festival for Newcastle (howay the Toon⚫⚪) with a visual identity that enables bold play, big community ideas. and is for everyone (including those that might not usually engage in arts and culture) was SO MUCH FUN!
Working with Newcastle City Council x NOVUM Newcastle to craft big, unmissable visuals that hold a cracking, ambitious programme - from the unexpected to the unforgettable.
NOVUM Festival's identity is bold, a space for people to come together, and is proudly rooted in ideas of people and place that proudly make up this bold city.
Thanks to statex_print for working Rachel Horton vida Allies Group Marketing Agency and more for being top collaborators 🙌
With one day left (SUNDAY 9 AUG), NOVUM is a 3-day festival bringing Newcastle city centre to life this August. With a schedule packed full of music, art, performances and free, family-friendly events, it’s one you won’t want to miss.
