Inkspotwifi Ltd

12/12/2024

📉 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐃𝐚𝐭𝐚 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 📊
Overall retail footfall decreased by 6% in the week to 8 December 2024 when compared with the previous week. At first glance, a 6% drop in overall retail footfall in the week to 8 December 2024 might seem alarming. High streets saw a 7% decline, shopping centres 4%, and retail parks 3%.
"Oh no, business is down!" might be your first thought.

But take a moment to look deeper. The timing coincides with 𝐒𝐭𝐨𝐫𝐦 𝐃𝐚𝐫𝐫𝐚𝐠𝐡, which brought adverse weather conditions across the region. Suddenly, that drop in footfall makes more sense—and it's less about long-term trends and more about temporary weather impacts.
Data is powerful, but only when paired with 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐚𝐧𝐝 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠. It's not enough to just look at the raw numbers; understanding the 𝘸𝘩𝘺 behind the data can help you make better, more informed decisions.

So, next time you're faced with a headline statistic, pause and ask yourself:
👉 What external factors could be influencing this?
👉 Is this part of a trend or an outlier?
👉 What story does the data really tell?
💡 Remember: Good data analysis isn't just about finding numbers—it's about uncovering insights.

22/10/2024

Gain tailored insights into your business with advanced footfall counters. Track customer patterns specific to your stores and stay ahead of retail trends by understanding footfall dynamics that drive better decision-making.

Head over to our website for more information (link in bio)

19/08/2022

Connection & Coverage - Why Public WiFi remains vital to our Shopping Centres, Retail Parks & Town Centres 📱📡

Check out our latest insight piece discussing the continued importance of providing a free public WiFi connection in retail environments across the UK.

For more information on our cost-effective solutions, get in touch with us today!

0131 556 4034
[email protected]

Despite the negativity of the post-pandemic landscape, the current financial climate and […]

16/08/2022

📣 New Network Alert! 📣

We are pleased to announce that our new WiFi network at the Howard Centre in Bedford has now gone live!

For more information on our services - including guest WiFi, digital marketing & advertising; and data collection & insights - do not hesitate to get in touch today!

🛍️📱📈
📞 0131 556 4034
📧 [email protected]
www.inkspotwifi.co.uk/

18/07/2022

😎 STAY COOL WITH INKSPOTWIFI 😎

For more information on our WiFi services & marketing solutions, get in touch today! 🔥

🛍️📱📈
📞 0131 556 4034
📧 [email protected]
www.inkspotwifi.co.uk/

05/07/2022

*New Networks Alert!* 🎉

We are pleased to announce that our WiFi networks at Borough Yards in Southwark and Concourse Shopping Centre in Skelmersdale have now gone live!

Interested in learning more about our WiFi, Data Collection & Marketing solutions? Contact us today for more insights and for your free AdCard demo!

📞 0131 556 4034
📧 [email protected]
www.inkspotwifi.co.uk/

16/06/2022

'‘Levelling Up the High Street’ – Repurposing & Re-engagement 🛍️💡📈

Take a look at our latest insight piece as we take a look at the latest government proposals for regenerating our high streets ------>
https://inkspotwifi.co.uk/levelling-up-the-high-street-repurposing-re-engagement/



📞 0131 556 4034
📧 [email protected]

Retail Gazette recently reported that our high streets could be ‘permanently scarred’ […]

18/05/2022

A brilliant new campaign by 'Visit Dubai' featuring on our shopping centre digital screens - and it's fair to say, it's giving us holiday envy! ⛱🌞🏄😎

As we continue with our nationwide roll-out, we are always on the lookout for opportunities to expand our network. Our digital screens provide unmissable promotional opportunities within retail environments across the UK, and are perfectly positioned at key touchpoints across the customer journey to influence the path to purchase - both on-site and online.

To find out more about or opportunities, or to feature your campaign on our screens - get in touch today!

✔️ Units are 100% free of charge to host sites
✔️ Income stream via share of ad revenue
✔️ Easy to site close to POS or high footfall areas for maximum viewer impressions
✔️ Fully managed installation and maintenance
✔️ Cloud-based control system to remotely provide troubleshooting service

📧 [email protected]
☎️ 0131 556 4034

17/05/2022

Did you know, today is World Telecommunication & Information Society Day 🌍📲💻

The theme of this year’s awareness day is ‘digital technologies for older persons and healthy ageing’, with a focus on highlighting the challenges of an ageing global population in regards to digital inclusivity. The ITU Secretary General Houlin Zhao has stated that ‘equitable access to digital technologies isn’t just a moral responsibility, it’s essential for global prosperity and sustainability’. Indeed, helping to build smarter cities, combatting age-based discrimination, and ensuring financial inclusion of older persons is hugely reliant on initiatives which drive forward digital accessibility, agility and connectivity to all areas of society.

Access to technology is undoubtedly one of the great social divides, with older adults already having a significant digital disadvantage – 18% of over-65s do not have internet access. Propelled by enforced isolation, older adults increasingly turned to technology during the Covid-19 pandemic, but not all were able to connect or communicate with friends and family via the internet. Age UK advises that those who have some digital skills but do not have the internet at home can access the internet in a range of public places. Though with government cuts leading to the closure of vital public facilities such as libraries where people can typically access the internet services for free, further obstacles to ubiquitous connectivity are unfortunately being put into place.

Our core business offering of free public WiFi in retail environments goes some way to alleviating digital poverty, and we strongly believe that our solutions can bring about positive change in communities – from maximising the use of public spaces, to providing greater access to essential services such as healthcare, public transport and council information. We work to a program of continuous improvement by reviewing our platforms for our clients and their customers – ensuring they are as intuitive, accessible, and user-friendly as possible. We actively encourage our clients to promote their public WiFi service in order to benefit as many people as possible, and in turn to collect information on their users to tailor better experiences for them.

To find out more about how our WiFi solution can contribute to better connected communities for all, please get in touch with us today! More information on the UN’s initiatives for World Telecommunication & Information Society Day 2022, check out this link → https://lnkd.in/gs3jEn2

11/05/2022

Responding to new consumer trends & sustaining customer loyalty in challenging times📱🛍️

Value for money is absolutely key to influencing customer spend. This has never been more imperative than in the current downturn in consumer confidence, which sees footfall levels rebounding to pre-covid numbers, but spending on the decline as the cost of living continues to skyrocket. While it is well established that customer retention is bolstered by attractive deals and discounts on a range of products which are on par with online offerings, brands will need to find new ways to stand out in order to steer the path to purchase. With over 60% of consumers using their mobile devices when out shopping in a physical store, it is clear that shopping malls have an invaluable opportunity at their fingertips to take advantage of customer habits.

At Inkspotwifi, we offer a number of marketing solutions which enable retailers and landlords to bridge their online offering with the physical shopping experience, and to integrate vital digital elements to support and strengthen the impact of their regeneration projects.

Read our latest insight article in full using the link below! ⬇️

Value for money is absolutely key to influencing customer spend. This has […]

25/04/2022

Did you know about our fantastic SmartSanitiser features & offers? 👀

From discounted internal retailer ad rates to a complimentary slide for landlord content, our digital screens provide unmissable promotional opportunities for retail environments 🛍️

✔️ Units are 100% free of charge to host sites
✔️ Income stream via share of ad revenue
✔️ Easy to site close to POS or high footfall areas for maximum viewer impressions
✔️ Fully managed installation and maintenance
✔️ Cloud-based control system to remotely provide troubleshooting service

To find out more about or opportunities, or to feature your campaign on our screens - get in touch today!

📧 [email protected]
☎️ 0131 556 4034

04/04/2022

Retail and Leisure Digital Marketing Solutions from Inkspotwifi 🛍️📱📈

Our innovative out-of-home advertising formats provide retailers the opportunity to bring their digital campaigns into physical retail environments, helping them to build brand presence, connection and community.

Contact us today to find out more!

📞 0131 556 4034
📧 [email protected]
www.inkspotwifi.co.uk/