21/11/2024
For the launch of the recent whisky collaboration between Johnnie Walker and renowned chef Kei Kobayashi, we created a bespoke projection mapping show in the heart of Edinburgh - illuminating the facade of Johnnie Walker Princes Street. The installation visually reimagined the limited edition bottle design, drawing particular inspiration from the striking orange calligraphy. We integrated live action performance art into the projection, giving the impression of the Japanese characters for 'Umami' being hand-painted across the building.
Client: Johnnie Walker Princes Street
Project Partners: Diageo, Smarts Agency , Bompas and Parr, Proud Robinson, Circle Square, Waldorf Astoria Edinburgh