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Influense Design

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United Kingdom
Eastbourne
Influense Design

Specialising in web & print communication design, creating brand identities and supporting marketing literature.

Sussex based website designer & graphic designer, providing cost effective start-up websites, fully-managed business website solutions, alongside professional & engaging logo design & graphic design marketing support. Corporate identity design, Website design, promotional literature design, Email marketing design, Exhibition stand design.

14/10/2026

McKinney & Co

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A tailored digital showcase for a British interiors brand

Luxury interiors website design for Mckinney & Co

Client: ECEX

Project: Website Design & Development

Skills: WordPress Development, Web Design

Mckinney & Co manufacture bespoke curtain poles and handcrafted finials inspired by traditional British interiors, supplying luxury homes, interior designers and international clients across the world.

The website was designed as a visually rich product showcase – presenting the craftsmanship, materials and detail behind the brand in a way that feels refined, elegant and easy to explore.

Rather than functioning as a conventional eCommerce store, the site focuses on presentation, inspiration and enquiry generation, helping position Mckinney & Co as a premium interiors manufacturer within the luxury home furnishings market.

A refined catalogue-style website created for Mckinney & Co – showcasing bespoke curtain poles, handcrafted finials and traditional British interiors styling for a global luxury audience.

11/10/2026

Business stationery design in corporate identity development
In the magical realm of business, crafting a distinct and memorable corporate identity is paramount. It's not just about what your company does; it's about how your brand resonates with customers and stakeholders. Business stationery design is a subtle yet powerful tool that plays a pivotal role in brand development, brand promotion, and brand awareness. In this blog post, we'll delve into the significance of business stationery in shaping corporate identity and explore how it contributes to brand growth and recognition.

The foundation of corporate identity

Corporate identity is the visual and conceptual representation of your brand's personality, values, and essence. Stationery design, like your website design, acts as the tangible embodiment of your brand identity. From business cards to letterheads, envelopes, and notepads, every piece of

Business stationery design is a subtle yet powerful tool that plays a pivotal role in brand development, brand promotion & brand awareness.

08/10/2026

Logo & Graphic Design Bexhill-on-Sea

Logos • Identites • Branding

Logo & Graphic Design Bexhill-on-Sea

Professional logo design, & graphic design for Bexhill-on-Sea businesses

Professional logo and graphic design in Bexhill-on-Sea, helping local businesses create strong brand identities, clear marketing materials, and consistent visual communication across both print and digital.

Based in nearby Eastbourne, I work with businesses in Bexhill-on-Sea and across East Sussex, designing logos, brand identities and high-quality marketing graphics that help companies look credible, confident and professional — whether they’re just starting out or refreshing an existing brand.

From new business branding and logo design, through to ongoing graphic design support and marketing materials, everything is designed strategically, creatively and with long-term consistency in mind.

Logo &

Professional logo & graphic design in Bexhill-on-Sea, helping local businesses build strong branding across print and digital.

05/10/2026

SEO myths: What actually helps a website rank?
SEO has more myths than most areas of web design.

Partly because search engines change. Partly because Google's search systems are now so complex that even Google can't always explain precisely why one page ranks above another. And partly because an entire industry has grown up around pretending it can.

I've designed and built websites for many years, and SEO has always been part of that process. Not because every website needs an elaborate SEO campaign, but because there's little point creating a great website if nobody can find it.

The problem is that SEO advice often gets reduced to simple rules: use more keywords, publish more articles, change your domain name, write 300 words on every page, get more backlinks.

Some of these ideas are wrong. Others contain just enough truth to make them convincing.

So rather than simply debunking a collection of SEO myths,

SEO is full of myths, half-truths and outdated advice. From keywords and content to AI and instant rankings, here's what actually matters.

02/10/2026

Local SEO for small businesses: the complete guide
For a small business, being visible online is useful. Being visible to the right people in the right place is considerably more useful.

There isn't much value in a Physio in Eastbourne attracting hundreds of website visitors from Edinburgh. A local pilates studio probably doesn't need to rank particularly well for pilates in Manchester, and a Sussex-based development coach is likely to be rather more interested in potential clients in Sussex, Surrey and Kent.

That's where local SEO for small businesses comes in.

Local SEO is about helping search engines understand what your business does, where you do it and which searches your website should appear for. Done properly, it can help your business appear when potential customers search for the services you provide in their town, city, county or surrounding area.

And it isn't simply a matter of adding a

Want more local customers to find your business? This complete guide covers the essentials of local SEO, from Google Business Profile and local keywords to service pages, reviews, citations and content.

30/09/2026

Good designers copy, great designers steal
I steal other designers’ ideas.

There, I’ve said it.

I look at other designers’ websites. I look at logos, brochures, packaging, advertising, typography and illustration. I notice clever ways of presenting information. I save things I like. I remember ideas that work and, sooner or later, some of them will probably influence something I create.

I’ve been doing it throughout my career.

And I’d argue that pretty much every good designer does the same.

Because there’s an important difference between stealing an idea and copying someone’s work.

And before anyone reaches for the pitchfork: this isn't an argument for plagiarism, passing somebody else's work off as your own or making a few cosmetic changes and calling it original.

That's copying.

And it's precisely the distinction I'm making.

Nothing is created in a vacuum

There's a famous line:

I steal other designers’ ideas. There, I’ve said it. I look at other designers’ websites. I look at logos, brochures, packaging, advertising, typography and illustration. I notice clever ways of presenting information. I save things I like. I remember ideas that work and, sooner or later, some...

29/09/2026

How much does a website really cost – and what are you getting for your money?
Ask a business owner whether they'd spend money on a brochure, leaflet campaign, exhibition stand or advertising and they'll usually consider it in fairly straightforward terms: will it help promote the business and is it worth the investment?

Put a quote for a new website in front of them, however, and that same amount of money can suddenly look rather different.

Why does a website cost that much?

It's an understandable question. A professional website can represent a significant upfront investment, particularly for a small business.

But perhaps there's another question worth asking:

What are you actually getting for that money?

Because when you consider how long a website can last, how often customers interact with it and how much of your other marketing eventually leads people towards it, the cost of a professionally

We rarely question the cost of advertising, print or other marketing in quite the same way as a website. But consider what a good website does, how long it works and how much of your marketing leads back to it, and the cost starts to look very different.

26/09/2026

Complete guide to WordPress website care, hosting & maintenance
A WordPress website isn’t something you build, launch and then forget about.

Once it’s live, your website needs reliable hosting, regular WordPress updates, backups, security monitoring, performance checks and ongoing maintenance to keep everything working as it should.

That’s where WordPress website care, hosting and maintenance come in.

They’re closely connected, but they aren’t quite the same thing. Hosting provides the infrastructure that keeps your WordPress website online. Maintenance keeps WordPress itself, its theme and plugins updated and working properly. Ongoing website care brings everything together – including backups, security, support and the practical jobs that stop small problems becoming expensive ones.

This guide explains what WordPress website maintenance involves, what good hosting should provide, why ongoing care

What does it really take to keep a WordPress website healthy? From hosting and updates to backups, security and performance, this guide covers the essentials of looking after your website for the long term.

25/09/2026

How to create an effective landing page
So you've decided a landing page is the right destination for your campaign. What actually needs to go on it?

As I covered in What Is a Landing Page & How Can You Use One?, a landing page might be purpose-built for an advertising campaign, or it could be an existing page you've deliberately chosen as the best destination.

Either way, the principles are much the same.

A good landing page needs to quickly reassure somebody that they've arrived in the right place, give them enough information to make a decision and make the next step obvious.

You don't need a secret formula. You need to understand who's arriving, why they're there and what you want them to do next.

Start with the campaign, not the page

Before opening WordPress and adding a new page, start with what is sending people there.

It might be:

a Google Ad

a social media advert

an email

A good landing page gets visitors to the right information & makes the next step obvious. Here’s how to plan, design & build one effectively.

23/09/2026

Brochure design that’s easy on the eye

Brochure design that’s easy on the eye

I provide clear, engaging brochure design that’s easy to read — creative layouts that draw people in & make your message effortless to absorb.

From beautifully printed catalogues & sales brochures to interactive PDFs and PowerPoint presentations, every design is crafted to showcase your business & leave a lasting impression.

Property brochure design that builds interest

I have extensive experience creating property marketing materials for developers and estate agents across Sussex and throughout the UK. From luxury development brochures to compact specification leaflets, every project is designed to highlight the quality and individuality of your properties.

I can supply print-ready artwork or manage printing on your behalf — ensuring the final result looks as impressive in your client’s hands as it does on

From print brochures to interactive PDFs, I design marketing materials that are easy on the eye and hard to ignore. Smart design for Sussex businesses that mean business.

Address

95 Hurst Road
Eastbourne
BN212PN

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

https://www.influense.design/

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