SEEEN

13/04/2026

Sports clubs are sitting on a goldmine of merch, tickets and fan experiences but too often, fans get lost navigating cluttered websites. SeeenAI is changing the game by turning matchday highlights and video content into fully interactive shopping experiences. Imagine watching your favourite goal and instantly being able to click and buy that exact player’s shirt. No searching, no drop-off, just seamless fan engagement.

With our clickable video technology, sports teams can boost conversions, increase merchandise sales and keep fans engaged longer. From shirts and jerseys to merch and tickets, every moment becomes a direct path to purchase. This is the future of sports marketing, fan engagement and eCommerce where content meets conversion.

04/04/2026

Most teams focus on what goes into a video.
Very few think about when it matters.

Because timing is where attention is won or lost.

The exact second someone is most curious…
is usually the moment they are forced to leave the video to take action.

And that is where drop off happens.

We have been exploring a different approach with .

Instead of pushing viewers away from the video,
what if the key moments inside it became clickable?

Not at the end. Not buried in a description.
Right at the peak of interest.

Using SEEEN, we have been testing how aligning interaction with intent changes behaviour.

When the right option appears at the right second,
people do not hesitate. They act.

Early signals are showing stronger engagement,
more meaningful clicks,
and a smoother journey from watching to doing.

This is not about adding more to video.
It is about activating the moments that already matter.

And most organisations are only just starting to realise how powerful that can be.

27/03/2026

SEEEN plc and Bromley FC have announced a multi-year partnership through to 2027, with SEEEN becoming the Club’s official Smart Video Partner.

Fans can expect interactive “Bromley FC TV presented by SEEEN,” offering deeper engagement, real-time shopping, and access to exclusive content. The partnership also brings advanced fan insights and AI-powered access to iconic moments from the Club’s history.

Adrian Hargrave, CEO of SEEEN, commented:”Partnering with Bromley FC at such a pivotal moment in their history, as they lead the charge in League Two, is a fantastic opportunity to showcase our AI interactive video platform. By powering ‘Bromley FC TV,’ we are helping the club capitalise on its increasing digital presence to drive tangible results with direct in-video fan interactions and revenue through shoppable content “.

Mick Livesey, Chief Revenue Officer of Bromley FC, added: “Building on our foundations on and off the pitch, we are committed to optimising our digital infrastructure. SEEEN’s technology allows us to offer fans a more immersive experience, making it easier than ever to engage with the club and access our products directly through the videos they love to watch”.

25/03/2026

There is a quiet shift happening in how organisations are using video on their websites.

For a long time the focus has been on production.
Better visuals. Better edits. Better storytelling.

But now the conversation is changing.

Organisations are starting to explore how video actually fits into the wider user journey and how it can drive real outcomes.

Because a polished video alone is not enough if the next step is unclear or disconnected.

That gap between watching and taking action is where a lot of opportunity gets lost.

We have been exploring a more connected approach where video is not just there to be watched but to actively move people forward.

Working with organisations like has given us a chance to see how small changes in how video functions can influence engagement in a big way.

It is early but the direction is clear.

Video is no longer just about what people see.
It is about what they do next.

If you are thinking about how video supports your website goals it might be time to look at it differently.

24/03/2026

Big organisations have been rethinking the way video lives on their websites.

Not just how it looks but how it actually works.

For a long time video has been treated as a destination.
Something people watch then move on from.

But more organisations are now asking a different question.

What if a video did not interrupt the journey but was the journey itself.

Because when someone has to leave a video to find a link, a product or an action step attention drops fast.

We have been testing a more interactive approach where viewers can engage directly inside the video itself and move straight to what they care about.

One of the organisations we have been working with on this is exploring how this changes engagement across their digital content.

Early results are showing how even small changes in video structure can have a big impact on clicks and user behaviour.

And this shift is only just beginning.

If you are thinking about how your organisation video performs on your website it might be worth taking a closer look.

18/03/2026

Football clubs are producing more video than ever. From behind the scenes content to big match build ups and commercial campaigns.

But something never quite made sense to us.

Supporters are inspired in the moment, yet they have to leave the video to take action. Whether that is buying tickets, browsing kits or exploring hospitality.

So we built a better experience.

Interactive video that lets fans click within the content itself and go exactly where they want, instantly.

We have already partnered with clubs like , with some campaigns delivering click through rates of up to 15%.

It is a small shift, but it changes everything about how fans engage with content.

If you are working in sport and want to see it in action, drop us a message. Happy to show you.

11/03/2026

Sports clubs produce incredible video content every week. Match highlights, kit launches, player announcements and ticket promotions.

But there is one problem we kept seeing.

Fans watch the video and then have to leave it to find the link to tickets, merchandise or hospitality.

So we started experimenting with interactive video where fans can click directly inside the video and go straight to the page they want.

We have already rolled this out with organisations including King’s Lynn Town F.C. and some campaigns have reached around 15% click through rates.

It is a simple idea but it completely changes how fans interact with video on a club website.

If you work with a football club, sports team or sports organisation and want to see how it works, send us a DM and we will show you!

29/01/2026

We’re delighted to be partnering with King’s Lynn Town FC as their Smart Video Partner through to the end of the 2026/27 season.

Under new ownership, the club is entering an exciting new chapter, and we’re proud to be supporting them as they embrace innovative video and fan engagement solutions.

This partnership is just the beginning, with more to be revealed in early 2026 👀

For more information on the partnership, click the link to read the full article on their website.

The Club are delighted to announce SEEEN as our Smart Video Partner until the end of the 2026/27 season.

24/01/2026

🪙 We're excited to announce that SEEEN are today's Match Sponsors!

They will present a commemorative coin, courtesy of Zenith Coins, to their Player of the Match after the game! 💪

23/07/2024

2 in 2 for Josh Rourke, FOR ! 🏉