The Colour Suite

22/01/2026

Hibiscus Events - logo & branding launched and in full bloom 🩷🌺

Inspired by the hibiscus flower, we created a bespoke illustrated mark using expressive brush strokes to give the identity grace, movement and personality.

Paired with a clean sans-serif font & softened at corners to make this a unique wordmark, the brief was to be vibrant but elegant.

The logo variables were designed to flex effortlessly across print, merchandise and large-scale applications, while staying bold, joyful and unmistakably Hibiscus.

Logo + Brand, illustration by The Colour Suite.

28/07/2025

👏 ⚽ Congratulations Lionesses on their 2025 Euros victory…

But can we take a brief moment to mention the other champions of yesterday - the in-house Social Media Managers who were poised and ready with the winning posts online within 30 minutes of the final whistle! ⚽🔥 …

Here are a few I captured if you missed them…
Well played 👏
Heathrow Airport Screwfix Amazon.co.uk Royal Mail John Lewis & Partners

04/07/2025

🩷 Super excited to have been involved in the graphic design on this project, HerMoveEG designing logo, flyers, social posts, banners, t-shirts, ready for launch this Sunday 6th July.

🩷 So great to be collaborating with the talented local teams
Web and socials Creative
Events and sustainabilty Grace and Groves
Health and wellness Coach
Sustainable print and t-shirts by

🩷 HerMove is a community initiative led by East Grinstead’s Mayor, John Belsey It’s all about empowering women and girls through sport, health, and sustainability – bringing together schools, businesses, and local groups for inclusive events like sports demos, health workshops, and eco-friendly fun 🌱💪

✨ Do you have a local sports/community/health group and want to get involved? Come and say hello!

04/07/2025

For a long time, I've been an advocate of how important'down time' is to boost creativity - it’s a vital ingredient for imaginative breakthroughs and is rarely found while I'm sitting at my desk. In a world obsessed with analytics, output, and productivity, Tom May challenges the status quo.

Sometimes, the best ideas come when you're off the clock. Here's why rest is your secret weapon in hard times. In a culture obsessed with productivity, doing nothing can feel like failure. But if...

03/04/2025

Creative Booms article highlights how such programmes can enhance your skills and provide valuable insights for design industry professionals.

​Louise Lucas, The Colour Suite founder, has just completed Falmouth University's online MA course and found it incredibly beneficial for her personal development. Designed to offer flexible, industry-focused modules to elevate creative careers and independent thinking.

Looking to level up your creativity without putting your career on hold? Falmouth's online MAs offer a world-class creative education that can fit around your existing career and commitments. We ch...

20/03/2025

Louise Lucas, Founder of The Colour Suite, is thrilled to have contributed to a powerful feature on Creative Boom, exploring the realities of juggling motherhood and a creative career. In The Invisible Hustle: How Motherhood Shapes Creativity, Career Paths & the Fight for Flexibility in 2025, Louise shares her experience of raising three children under three while navigating freelance work when working from home wasn’t widely accepted.

Read the full article 👉

Creative mothers share the reality of blending careers with caregiving, the invisible mental load they carry, and what real flexibility needs to look like in the creative industries. The creative...

04/03/2025

Flipin' eck! This clever campaign by BBH London featured in The Drum.
It's a testament to Tesco's confidence in its brand identity that even without the traditional lettering, we instantly recognize those signature blue chevrons.

The text lists “Flour, eggs, milk, lemon, sugar, Tuesday,” reinforcing the simplicity of making pancakes while tying in the day of celebration.

Happy Pancake Day, everyone! 🥞

The work, by ad agency BBH London, follows the success of supermarket’s ‘Icons’ campaign.

04/02/2025

🩷 Great article in Creative Review discussing how brands are reverting back to print to create engaging and concise content. In a digitally saturated world, as viewers fight for screen attention, it's easy to understand why the tactile experience of turning a page is fostering meaningful connections with a new audience.

As everyone from Ikea to Feeld explore the printed page, we examine what the magazine format offers brands in the era of social saturation

29/11/2024

Creative marketing this Black Friday

🌍 Why Hiut Denim Wins Again 🖤

This year, nailed their anti-Black Friday campaign in the most impactful way. Instead of pushing discounts, they dropped a powerful reminder: 2024 was the warmest year on record.

No flashy sales. No unnecessary consumption. Just a wake-up call to think deeply about our choices and their impact on the planet. 🌱

Hiut’s message goes beyond jeans. It’s about buying less, buying better, and supporting brands that prioritize quality over quantity. Their ethos? Make things well, so they last—and keep unnecessary waste out of landfills.

👏 Hats off to Hiut for using their platform to spark real conversations and challenge consumerism culture. They’re not just selling jeans; they’re inspiring change.

👉 Let’s make conscious decisions, invest in timeless pieces, and stand for a future that’s sustainable.

What do you think of their message? Share your thoughts below! 💬

26/01/2024

📚📖 East Grinstead is in the 1% of the few stores chosen to showcase the new version of WHSmith logo on UK shopfronts. Looking very similar in both typeface and colour palette to the NHS, we think it is ill-thought-through. But what are your opinions?

WHSmith’s new logo design has caused confusion and dismay, but offers some lessons for brands in how to handle an identity rollout