Two Bees

08/05/2025

A fascinating essay from The Guardian.

The end of civilisation might look less like a war, and more like a love story. Can we avoid being willing participants in our own downfall?

30/04/2025

"The platform’s growth trajectory and integration with existing Meta ad systems make it a potentially valuable addition to social media marketing strategies, with minimal additional effort required for brands already advertising on Facebook or Instagram."

Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.

24/04/2025

The Observer on AI and intelligence

Recent research suggests our brain power is in decline. Is offloading our cognitive work to AI driving this trend?

17/04/2025

An important update to Google's quality rater guidelines, via SEL

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

10/04/2025

Spotted in Social Media Today. Shouldn't this be standard for social media platforms?
https://buff.ly/BHncTSd

03/04/2025

Would you be keen to use a social media site that aggregates content from a variety of platforms? What are your thoughts?

Start-up social media firms are looking to capitalise on dissatisfaction with the social media giants.

27/03/2025

A thought-provoking piece on the potential brand harm of AI hallucinations.

AI tools are creating fake URLs causing 404 errors. Google's John Mueller offers guidance to navigate this issue.

20/03/2025

'These platforms are no longer interchangeable'. Which do you use?

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

13/03/2025

Always a fascinating read when Sparktoro drop their latest research into search trends.

Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A

06/03/2025

The end of an era

Internet calling service that disrupted landline industry to close in May as tech giant says it will focus on Teams

27/02/2025

A thought provoking opinion piece from Wired. Would these put you off using AI?

WIRED’s advice columnist considers whether some AI tools are more ethical than others, and if developers can make AI wiser.

20/02/2025

A blow to privacy? What do you think of this 'grey area'? It will be interesting to see what impact this has on advertisers across Google's platforms.

Google is allowing advertisers to collect more personal information, which is harder for users to control.