26/12/2025
2025 is winding down. LinkedIn is flooded with 'look at my stats' graphs and people high-fiving themselves. Business as usual on Instagram and TikTok, too. Short-form videos are still wrecking kids' attention spans. Facebook is the only place that's a bit more chill. You can actually tune out the constant noise and join a few hobby groups instead. Sharing tips and meeting up in the real world is what social media should actually be about. Zuck wants us to trade reality for headsets fueled by AI brain-rot. But hey, as always, the choice is ours.
I pretty much opted out this year. I kept the social media drip going, but only to maintain basic life functions. I’ve been buried in my research for this final year of uni, analyzing not just my own business, but everything else around it too. It turns out there's a whole world outside the scroll.
I wrote a huge research paper on negative marketing. I analyzed how the pros from Silicon Valley manipulate our behavior just to keep us in a 'buy-more' trance. Their goal? Keep us in a consumerist bliss while we mentally spiral down the drain.
2026 is going to be different. Sure, making pretty visuals and taking photos of gorgeous women is great for the soul, but it's time to aim at some bigger targets. I’m shifting gears to higher-caliber stuff. I’ll be making some noise about it in January, so keep your eyes peeled.
Meanwhile, I’m leaving you with some highlights from my shoot with the beautiful Julia. Consider this my final curtain call for 2025. On another note, you'll be able to catch my work from a different session (with Camila) in Maxi Magazine soon. Not a bad way to end the year, right?
Both models were styled by Natalia.K makeup Doncaster, the most gifted makeup artist I’ve ever worked with. She never misses.
Oh, and the most important part: a huge shout-out to my tireless wife for putting up with me for another year. You're a saint! :)