Redsms - SMS Text Marketing

22/08/2016

Red SMS - Bulk Text Message Marketing Service. Real-time business updates using reliable and affordable mobile technology.

05/06/2015

Businesses have been a bit late to the SMS party. Just recently I started getting a lot more texts from companies I recently bought from - and to be honest - I don't mind them. I'm probably not the only one who rarely notices promotional emails anymore, among the daily updates from high street store…

22/05/2015

Holiday season is in full swing for many of us now. Around 20% of people say they are splashing out more on holiday costs this year than they did last year, according to a Barclaycard survey. So what measures can the travel industry take to make sure they capitalise on our frivolous spending this su…

17/04/2015

For many business owners, text marketing may be quite unfamiliar. Some may be completely new to it. Others may have dipped their toes in but never quite got round to developing a plan. But there is a science to it and if you don’t have a strategy, it can feel like you’re firing your budget into thin…

17/04/2015

Avoiding missed appointments and cancellations can sometimes feel like you’re pulling proverbial teeth. A lot of the time it ends up costing your practice a fair amount too. But the good news is… it’s manageable. There are so many tools available to dentists to avoid misunderstandings that lead to m…

27/03/2015

Modern marketers are now spending huge proportions of their budget on the latest pay-per-click campaigns and social media advertising without really knowing whether the returns will add up. So if you want to make the most of your money, through a channel that continues to grow, text marketing still…

27/02/2015

Adding the customer’s name can go a long way. In fact, you can integrate any field from your database into your messages to prevent them sounding like another tiring circular.

18/12/2014

Does your business know how to benefit from text marketing - we will show you a few ways!

Text marketing is growing continually. As the global population migrates towards mobile devices, there has never been a better time to use this channel to market your business. In the UK, 93% of people now own a mobile phone opening up a huge opportunity for businesses to improve contact with curren…

16/06/2014

10 simples rules for effective SMS/text marketing campaigns:

1. Targeting - Make sure your message is relevant to the customers/prospects you are contacting. Identify your target market and tailor your messages.

2. Personalisation - Use personal details you hold on your database to engage with the recipient.

3. Clear call to action - Ensure that it is clear what you want the recipient to do, and that it is easy for them to do it.

4. Messaging - Keep your message content fresh and engaging, do not repeat send the same message over and over again.

5. Timing - Think about the optimum time (time and day of week) to send your message when it will be well received and of interest - use the scheduling feature to preset send times. Also think about how frequently you are contacting your contacts, don’t overdo it!

6. Be brief - Keep your message clear and concise, you only have 160 characters to get across your communication.

7. Don't send spam - Ensure recipients have “opted in” to receive your text message. Identify clearly who is sending the message. Provide a functional "opt-out" or unsubscribe facility.

8. Test your message - It is important that you check your message before sending it to your database. Send it to your mobile to ensure the content is correct and the text fits into one message (ie. less than 160 characters).

9. Monitor results - As with any promotion it is important that you understand the performance of your campaign, a test and learn approach is paramount to success.

10. Maintain your database - It is important to manage your contacts. Key to this is: Acting on all opt-out requests and remove/suppress them from future activity; remove all old/bad numbers and regularly contact all numbers to ensure they are current and usable.

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