18/10/2026
We’re weeks away from signing off our new branding 👀
And if we get a move on we might just have the new bags printed before porridge season’s over 😅
It’s funny looking back. We were so proud of those little black paper bags with a ‘logo’ done in 10 mins on Canva and wondered why shops wouldn’t take them 🤣
See pic 3 for the direction the website nearly went if James had got his way 🤣 🤢
Then we graduated to ‘proper’ bags with stickers for labels and thought we’d really made it 🔥 p
The latest iteration and our first run of professionally printed bags was a big investment. For months we couldn’t bring ourselves to read the back of pack incase we spotted a typo. And wild we never actually thought to explain what there were - no where on the front does it say overnight oats or porridge 🫠
They get lots of compliments (and got us into Selfridges!) so can’t be all bad. But are also mistaken for coffee, and the oat for a bean.
Behind the scenes we’ve been working with a packaging designer and illustrator to redefine our ideal customer persona.
Less stickers, and a clearer USP but still full of character.
We reeeeeally can’t wait to see them on shelf and hope you like them as much as we do 🤞🏻🤞🏻 any guesses??