30/05/2026
Terry here! 🚕 Just pulled up near the high street and I’ve been watching the local pubs and cafes getting their outdoor seating ready for the sunshine. It’s a great sight! ☀️
But here’s a tip from the driver’s seat that most folks miss: Google is watching too. If you don't touch your Google Business Profile for 30 days, Google starts to think you’ve gone on a permanent holiday and stops showing you to local customers. It’s the dreaded 'inactivity penalty'. 📉
Don’t panic though, you don’t need to spend hours on it! A quick win is updating your 'Seasonal Attributes'. Switching on 'Outdoor Seating' or mentioning your 'Air Conditioning' is a massive signal to Google that you’re active, open, and ready for business. It’s a game changer for your ranking!
As I always say, 'What Terry does not know about the local community... is not worth knowing.' 🤝
Keep your profile fresh and the customers will keep coming through the door. If you want to see how your profile is really doing, grab a free audit from the team at Semlocal.
Check it out here: https://gbpmanager.co.uk/landing/