Emphasise Digital

Emphasise Digital We're a North East based business building websites that emphasise your brand!
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What is the first thing you notice when you land on a website? 👀Is it the design?The headline?The photos?Prices?Reviews?...
19/10/2026

What is the first thing you notice when you land on a website? 👀

Is it the design?
The headline?
The photos?
Prices?
Reviews?
Or something completely different?

We spend a lot of time thinking about what makes a good first impression online, but everyone notices different things.
So we are curious...

What catches your attention first when you visit a website?

Let us know in the comments...

15/10/2026

Could someone understand your business in 10 seconds?

When a new visitor lands on your website, they should be able to work out three things quickly:

What you do.
Who you help.
What they should do next.

If they have to scroll, search, or decode vague wording just to understand the basics, you may lose them before they ever reach your services or contact page.

Clear websites make decisions easier.

Take a look at your homepage today and ask yourself: would someone who knows nothing about your business understand it within 10 seconds?

Do you still need every page on your website?Over time, websites collect things.Old services.Past team members.Expired o...
12/10/2026

Do you still need every page on your website?

Over time, websites collect things.

Old services.
Past team members.
Expired offers.
Outdated information.
Pages that no longer really serve a purpose.

Not every page needs to stay forever.

Sometimes the right move is to update it, sometimes it should be merged with something better, and sometimes it simply needs to go.

The important thing is making sure every page is still useful to the people visiting your website today.

When was the last time you used your own website like a customer?Not just looked at it, actually used it.Click the butto...
09/10/2026

When was the last time you used your own website like a customer?

Not just looked at it, actually used it.

Click the buttons.
Submit the contact form.
Open it on your phone.
Try the menu.
Follow a few links.

You might be surprised by what you notice when you stop viewing the website as the business owner and start using it like a visitor.

Small issues are easy to miss when you already know where everything is.

A quick test every now and then can help you spot problems before your customers do.

Should every page on your website have a clear next step?Usually, yes.If someone reaches the end of a page and has no id...
06/10/2026

Should every page on your website have a clear next step?

Usually, yes.

If someone reaches the end of a page and has no idea what to do next, that is a missed opportunity.

The next step does not always have to be “contact us”.

It could be reading another useful page, viewing a related service, booking a call, checking FAQs, or getting in touch when they are ready.

A good website should guide people forward, not leave them at a dead end.

Is your contact form asking for too much?Every extra field gives someone another reason to stop.Do you really need their...
02/10/2026

Is your contact form asking for too much?

Every extra field gives someone another reason to stop.

Do you really need their full address, company size, budget, phone number, job title, and three paragraphs of information before you have even spoken to them?

Sometimes a shorter form makes the first step feel much easier.

Ask for what you genuinely need to start the conversation. You can always gather more detail later.

A good contact form should make it easier to enquire, not feel like an application form.

Do you actually own your website?Most businesses would say yes.But could you access your domain, hosting, website admin,...
29/09/2026

Do you actually own your website?

Most businesses would say yes.

But could you access your domain, hosting, website admin, backups, Google Analytics, Search Console, and other important accounts today if you needed to?

Over time, websites can pass through different developers, agencies, employees, and freelancers. That can leave important logins and accounts scattered in places nobody has checked for years.

In our latest blog, we have put together a practical website ownership checklist to help businesses make sure they know what they control, who has access, and what would happen if they ever needed to change provider.

22/09/2026

Should your website video autoplay?

Sometimes it can work well, especially when it adds atmosphere or helps explain something quickly.

But if it starts unexpectedly, plays sound, slows the page down, or distracts people from what they came to do, it can become frustrating very quickly.

This matters even more on mobile, where data use, screen space, and loading speed all matter.

Video should have a purpose.

If it helps people understand your business, great.

If it is only there because it looks impressive, it may be getting in the way.

Pop-ups can be useful.They can highlight an offer, encourage sign-ups, promote an important message, or point visitors t...
18/09/2026

Pop-ups can be useful.

They can highlight an offer, encourage sign-ups, promote an important message, or point visitors towards something they may have missed.

But timing matters.

If a pop-up appears the second someone lands on your website, blocks the page, or keeps coming back, it can quickly become frustrating.

A good pop-up should feel relevant and helpful, not like an interruption.

Used well, they can support the user journey.

Used badly, they can send people straight for the close button.

It’s Mark’s birthday! 🎉Join us in wishing him a very Happy Birthday in the comments below...Happy Birthday Mark! 🎈
14/09/2026

It’s Mark’s birthday! 🎉

Join us in wishing him a very Happy Birthday in the comments below...

Happy Birthday Mark! 🎈

Address

Darlington

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441325639018

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