AndR.

AndR. Start Playing By Tomorrow’s Rules
Artist Data + Strategic Intelligence

If you want to see the full view, let’s have a chat!
10/08/2026

If you want to see the full view, let’s have a chat!

Let’s be real, no one is all 5 and that is completely normal. Let us help you be better!
04/08/2026

Let’s be real, no one is all 5 and that is completely normal. Let us help you be better!

Fan capture during live events? Get in touch!
31/07/2026

Fan capture during live events? Get in touch!

Your artist runs four TikTok accounts.Your data layer sees one.Main channel. Lyrics page. Live page. A fan account the t...
28/07/2026

Your artist runs four TikTok accounts.

Your data layer sees one.

Main channel. Lyrics page. Live page. A fan account the team quietly runs themselves. That’s the normal setup in 2026, and until now only one of those pages could be mapped as owned.

So we changed it. You can now connect every owned TikTok page to a single artist workspace on AndR.

One workspace last week: four connected accounts, 2.1K posts, 29.6M views in 90 days. The best performing page wasn’t the main channel. It was the fan account, at 14.8% engagement. Before this, that signal was invisible.

And the part we care about most: you choose which pages count toward the totals. We’d rather understate than inflate.

If your data only sees one page, every conclusion downstream is partial.

Live now on all workspace tiers.

Your artist is about to play to the biggest crowd of their year, and walk offstage without a single one of their names.T...
25/06/2026

Your artist is about to play to the biggest crowd of their year, and walk offstage without a single one of their names.
That is how most festival runs go. The set goes well, the streaming bumps, and then it fades within days.
The teams getting it right treat the show itself as the capture moment. Here are 7 plays that turn a field of strangers into an audience you can reach again.
Swipe through. Save it for your summer run.
Which one are you stealing first?
andrmusic.co



The catalogue is the asset. The data allows you to go to market.Working on a piece with Andy Blair (former Chief Privacy...
23/06/2026

The catalogue is the asset. The data allows you to go to market.
Working on a piece with Andy Blair (former Chief Privacy Officer at Universal, now MD at Reverb Data), and one line reframed how I think about an artist business.
His framing: the gold-star setup is the artist holding a data entity that controls everything. Streaming, social, fan, all centered there. Owned by the artist. Not the label, not the manager.
Why it matters: when you retire or run a catalogue sale, you can sell the entity that controls the data.
That only works if the data lives with the artist from day one.
Most teams build it the other way around. The manager’s CRM holds the fan list. The label’s dashboards hold the streaming history. The artist leaves and walks away from all of it.
That isn’t an oversight. It’s a structural choice about who owns the next chapter.

The most valuable thing a tour produces is not the box office. It is the record of who showed up.On most tours, the arti...
17/06/2026

The most valuable thing a tour produces is not the box office. It is the record of who showed up.

On most tours, the artist does not own that record.

The promoter does, or the ticketer, or the platform that streamed the show. They hold the names, the purchase history, the pixel, the audience. The artist holds the brand everyone came for and, more often than not, an aggregate report.

Nobody decided this on purpose. It is the residue of contracts copy-pasted since before streaming existed, back when a mailing list was a nice-to-have and not the whole game.

That residue is being cleared out right now, clause by clause, in deals being signed this quarter. The teams paying attention are rewriting the data terms in their favor. The teams that are not keep signing language that hands the fan relationship to someone else.

We worked through exactly what is changing with Andy Blair, Managing Director of Reverb Data. The legal mechanics from his side, the negotiation from ours.

A good week of activity. And nobody could say if the business actually grew.That is most artist teams, and it is not laz...
19/05/2026

A good week of activity. And nobody could say if the business actually grew.
That is most artist teams, and it is not laziness. The parts of the business you can see, a show, a content run, a streaming count, are not the parts that decide whether the career compounds.
So we built the checklist. Six layers, and the order is the whole point.
At the bottom sits audience ownership. Can you reach your fans without a platform deciding who sees the message? If not, everything above it is built on rented ground.
Revenue and live performance compound on that foundation. Data, clear roles and a review rhythm are the tools a team uses to build the rest.
Here is the part most scorecards miss. The number you hit matters less than where the gaps fall. A team can check twenty boxes across revenue and live and still be exposed, because all of it sits on an audience they do not own. A high score on rented ground is a mirage.
Swipe through the six layers. The full 30-point checklist is on the blog, link in bio.
Which layer is the one your team has been avoiding?
—
Tap save if this is worth a second read with your team.

The Strokes’ TikTok mentions went up 109% after Coachella.On a base of 62K. The lift was 33K. In a week.If you read that...
15/05/2026

The Strokes’ TikTok mentions went up 109% after Coachella.

On a base of 62K. The lift was 33K. In a week.

If you read that as a win, you are reading it wrong. The Strokes are a Reactivation act. So is Joost Klein. Different decade, same archetype. Smaller active base, a legacy catalog or an interrupted arc, and a festival slot that creates a sharp narrative spike.

The trap with Reactivation acts is that the percentages look incredible. +109%. +96%. Triple-digit lifts that would make a growth act jealous. But percentages on small bases are vanity metrics if the team is not running a narrative anchor.

A Saturated Headliner reads on catalog reactivation. A Growth Act reads on decay rate. A Reactivation act reads on narrative anchoring.

Did the festival appearance attach to a story that lives beyond the weekend? A tour announcement, a documentary tease, a featured-artist clearance for a new release, a Boiler Room set the next week.

If the answer is “the appearance was the story,” the spike collapses inside ten days and the team is back to where they started.

Joost Klein’s day 7 monthly listener lift was +96%. That number means almost nothing without a story attached to it.

12/05/2026

Disclosure’s monthly listener lift on day 7 after Coachella: +64.3%.
Day 30: +10.1%.
That is an 80% decay in 23 days. And it is not a Disclosure problem. It is the structural reality of festival attention right now.
Read the full story through our link in bio.

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