Shirokuro Design

Shirokuro Design Building brands with a purpose and creating meaningful
experiences through emotional connection.

This pic of the Buddha papercraft model I found it in another old folder where I saved screenshots. I realised I am a sc...
22/05/2026

This pic of the Buddha papercraft model I found it in another old folder where I saved screenshots.
I realised I am a screenshot hoarder and I have promised myself to only screenshot and keep the very essential pics I really need.
It is difficult! I try to be more mindful before I take a screenshot and ask myself if i actually need it before it goes in the virtual box of things I will never check again.
I want to start a way of seeing things that is more critical and analytical 🧐. Instead of just passively ingurgitating things I want to stop and reflect on how I see and elaborate visuals and how it impacts me. Moreover I want to re elaborate with my personal perspective. I have noticed this pattern of just saving for later . Things I have never stopped and looked back.

For instance why did I save this paper Buddha? What attracted me? Why did I choose this as a source of inspiration? The material? The fact that something spiritual and usually made of another material is now so fragile as a paper sheet? That it can be build by anyone? That is made of geometrical triangles? That is white? Is it because I am interested in Buddhism so it is unique to see a Buddha like that? Or is the meaning of the paper? Would it look nice as a tattoo? Would it be nice for an editorial project? Can it be used as a branding logo?

Questions I need to answer to myself to go deeper into my visual practice 🙏

Found this while going through the millions of screenshots and inspiration pictures I save everywhere — trying to make s...
20/05/2026

Found this while going through the millions of screenshots and inspiration pictures I save everywhere — trying to make sense of the endless visual noise constantly living in my head.

I think this photo was taken around the time I had just started a job where, a few months later, they told me they were unhappy because I had a “too wild imagination”.

They kept repeating Dorothy Parker’s quote:
“Creativity is a wild mind and a disciplined eye.”

They meant it in terms of typography, spacing, hierarchy, restraint, attention to detail — all incredibly important aspects of design. And they were right. Rules matter. Discipline matters. Structure matters.

But imagination is also a gift.

At the time, I took those words as proof that I was inexperienced, weak, unskilled. Like my imagination needed to be tamed.

Now I read that quote completely differently.
I think Dorothy Parker probably meant that creativity needs structure, consistency, practice, taste, discipline — not suppression.

You can learn rules.
You can refine your eye.
But a wild imagination is harder to teach.

Looking back, maybe this photo was a sign reminding me not to silence that part of myself, but to protect it.
Not every creative mind belongs inside a corporate cage.

Maybe I wasn’t misplaced.
Maybe I was just misunderstood.

Currently roaming the jungle looking for the right people to run wild with🐅

Illustration I drew for few months ago. 🥷 it was fun to create something for a local project in East London where i liv...
29/04/2026

Illustration I drew for few months ago.

🥷 it was fun to create something for a local project in East London where i live ! It would be amazing to collaborate more with local communities.

🚀If you have a project you want to discuss feel free to message me🙏

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A tiny oni for Setsubun 👹🌸Scaring away bad luck, one bean at a time.「鬼は外、福は内」Oni wa soto, fuku wa uchi #節分
04/02/2026

A tiny oni for Setsubun 👹🌸
Scaring away bad luck, one bean at a time.

「鬼は外、福は内」
Oni wa soto, fuku wa uchi

#節分

That time in 2018 when I was working and I worked on a ad that ended in the 🤓 •••
29/01/2026

That time in 2018 when I was working and I worked on a ad that ended in the 🤓
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December 2023 I was working at Alive with ideas and we had to come up with a design idea to celebrate Christmas 🎄 taking...
29/12/2025

December 2023 I was working at Alive with ideas and we had to come up with a design idea to celebrate Christmas 🎄 taking inspiration from a Christmas movie. I picked Home Alone and illustrated it. The font of the cover is inspires Alive logo and the pages have some little pop ups to animate the reading.
The cover was drawn on a very thin layer of wood that was cut into a shape of a home.

The booklet is playful and wants to replicate a kid s kit of placing traps and ends with a moral lesson or takeaway from one of the most played Christmas movies 🍿 of all the time.

Happy festive season 🏴‍☠️🥷Thank you to all the customers that believed and trusted me 🙏 Here a carousel of my Pupacchiot...
22/12/2025

Happy festive season 🏴‍☠️🥷

Thank you to all the customers that believed and trusted me 🙏

Here a carousel of my Pupacchiotto character dressed for Christmas in many forms. 🌲 🎅

Always available for your branding,illustrations and tattoo projects 🥷🏴‍☠️ even between a slice of pandoro and a glass of prosecco

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Design for a poster based on a quote of Michael J. Fox: “My happiness grows in direct proportion to my acceptance, and i...
11/12/2025

Design for a poster based on a quote of Michael J. Fox: “My happiness grows in direct proportion to my acceptance, and in inverse proportion to my expectations.”

This is to remember that we should take life as it. Happened comes from embracing reality over fighting it. He developed this “philosophy” while fighting his Parkinson’s disease finding freedom by accepting the situation.

Parkinson’s and Alzheimer’s are distintive neurodegenerative diseases but they both involve protein clumping and cause dementia , one affects movement and the other memory.

This poster wants to be a reminder of acceptance and resiliance to all the people are battling against these monsters.

🎺Music by:

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This digital illustration was created for the Competition 1001 Yetis 2025. While it didn’t make the “Excellent Works O...
14/07/2025

This digital illustration was created for the Competition 1001 Yetis 2025. While it didn’t make the “Excellent Works Overview” on their socials, it will be exhibited at the Linkha Festival at Nyangre Folk Culture Park in Lhasa, Tibet, and will also be featured in a charity auction.

Although it would’ve been incredible to see it in person, it’s exciting to know that this guy is on its way to Tibet!

Have a look at
It s an amazing brand 😍 a mix between tradition and street wear and would be a dream to collaborate with in the future 🫂

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Throwback to 2015 📸 — my final year at LCC studying graphic design (BA Design for graphic communication). This Polaroid...
11/07/2025

Throwback to 2015 📸 — my final year at LCC studying graphic design (BA Design for graphic communication).

This Polaroid was taken in a moment that felt like the end of an era, but looking back, it was really the beginning. That year, I found myself increasingly drawn to branding—and it’s when I made the decision to specialise in it.

I was deep in exploring how identity, storytelling, and visual systems could come together to shape how we experience brands. It just clicked for me—and that clarity still fuels my work today.
Looking back, that final year wasn’t just about finishing a degree—it was about starting a path that I’m still proud to be walking.

That time was filled with long studio nights, experimental layouts, portfolio panic, and the thrill of finally finding my visual voice. Since then, my work and process have evolved, but the passion that started back then still drives everything I do today.

Many things happened since and I worked in different offices, studios or agencies.

(⁠^⁠.⁠_⁠.⁠^⁠)⁠ﾉ I am now taking freelance BRANDING projects so if you want to work together send an email at [email protected] and we can have a chat to see together how we can shape your brand 🙂
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