01/10/2026
Ask people what I do and they’ll probably say, “You put logos on merchandise.”
And yes… Tall Paul Brands It All 😆
But there’s a lot more that goes on behind the scenes than simply printing a logo on a product.
This recent order for Wade Digital is a perfect example.
The customer had originally supplied the wrong artwork files and, with the deadline getting tighter, we helped get those corrected and ready for production.
Then we spotted another problem.
The original product wasn’t going to arrive in time.
So rather than simply passing the problem back to the customer, we changed the product slightly, kept the order moving and made sure everything was delivered in plenty of time for the event.
In fact, the customer didn’t even know there had been an issue with the delivery date until after the order had been despatched.
That’s the bit of the job people don’t always see.
It’s not just “here’s a coaster with your logo on it.”
It’s checking artwork.
Chasing deadlines.
Finding alternatives.
Solving problems.
And doing everything we can to make sure the customer gets what they need, when they need it.
Their review says it better than I ever could.
Promotional Products Made Simple.
Sometimes making it look simple takes quite a bit of work behind the scenes. 😆