19/08/2026
AI search is changing how shoppers find you. Here is what matters:
Ask ChatGPT for "a waterproof hiking jacket under £150" and you will not get ten blue links. You will get three or four recommendations, written out in a paragraph, with a handful of sources credited underneath.
That is a different shop window, and a lot of retailers are trying to work out how to get into it. There is no shortage of people willing to sell them an answer.
So this edge-estion does two things. It explains what has genuinely changed, and it is honest about which parts of the current advice are worth your budget and which are not. Some of what is being marketed as essential right now has no measurable effect at all.
👉https://outeredge.agency/thoughts/optimise-for-ai-search