Studio Belle

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I think Shopify is seriously overlooked by service-based businesses, especially those with plans to make ecommerce a big...
13/10/2026

I think Shopify is seriously overlooked by service-based businesses, especially those with plans to make ecommerce a bigger part of their brand 👀

Shopify has always been known as THE ecommerce platform, so naturally, most people associate it with traditional online shops rather than businesses selling expertise, bespoke services or creative commissions.

But just because your business started with services doesn’t mean your website needs to be built around services alone.

Maybe you’ve developed a product range that complements what you do.
Or you’re looking for ways customers can buy from your brand without every purchase involving another service booking

And that’s where knowing how to customise Shopify beyond its standard theme settings makes all the difference!

Because while premium Shopify themes offer plenty of functionality, most are designed with product sales in mind 🛍️

When your business also needs detailed service breakdowns, pricing structures, process walkthroughs and bespoke enquiry experiences, you can quickly find yourself working around the limitations of your chosen theme.

But I’m not limited to rearranging the sections that come with out-of-the-box Shopify themes 💅🏼

I can get into the code and develop custom layouts and functionality around your services, while keeping all the ecommerce features that make Shopify such a strong platform for selling products.

AND there’s a strategy behind that development, too.

Take ORDA, Chera Creative and Amy Jennifer Jewellery. Three businesses with completely different offers, audiences and customer journeys 🌐

For one, products naturally complement a service.
For another, bespoke commissions sit alongside a growing retail collection.
And for another, services, products and education each need their own clear path.

So if you’re a service-based founder with big plans for ecommerce, you don’t have to choose between a bespoke service-led website and Shopify’s ecommerce capabilities.

Ready for a Shopify website that sells products without sidelining your services? Head to the link in my bio to enquire about your Full Build 💌

It’s giving jump scare, except it’s actually just what my average week looks like as a website designer👻Happy haunting s...
12/10/2026

It’s giving jump scare, except it’s actually just what my average week looks like as a website designer👻

Happy haunting season to every founder currently living in one of these slides 🎃

Your website is currently losing a game you didn’t agree to play 🎲You made it when things looked different, then added a...
01/10/2026

Your website is currently losing a game you didn’t agree to play 🎲

You made it when things looked different, then added a page here and a plugin there, and now it does just enough to not fall over.

You answer the same question five times a day in your DMs because the site doesn’t.

Your offer is buried on a page nobody scrolls to.

And it’s “fine”, which is a word you only use about things that aren’t actually fine.

None of that is a design problem, at least not first. It’s a structure problem, and structure is what I obsess over before I choose a single colour or font.

If your website has been ‘fine’ since 2019 and you want it sorted before the year’s out, I’ve got a handful of spots left for 2026 builds 💌 enquire via my link in bio!

Allow me to reintroduce myself 👋More accurately, here’s what any of this post actually means about how I’ll build your w...
30/09/2026

Allow me to reintroduce myself 👋

More accurately, here’s what any of this post actually means about how I’ll build your website:

The 12-year-old on a free Wix account is still in here somewhere. Just with nine years and 70+ real websites of practice now.

Training for Hyrox as a very average runner with zero aerobic base is basically how I approach websites too. No shortcuts, no skipping the boring bits.

I’m shy until I know you, then I don’t stop talking, and that’s the version you get pretty quickly with me because you work with ONLY me. No getting passed around multiple people like in an agency.

And if a cake is my love language, a website isn’t far behind. I care whether it’s good, and I’ll keep caring until you no longer want or need me to.

If you want a website partner who’ll care about your site as much as you do, keep you in the loop, and make it look bloody brilliant, I’m your gal 🪩🖥️✨

Most of these can be set up in less time than it took you to read this post 🫢🛍️✨Do you know what's funny? NONE of these ...
28/09/2026

Most of these can be set up in less time than it took you to read this post 🫢🛍️✨

Do you know what's funny? NONE of these tips have anything to do with the design of your website!

Because, in eCommerce, people are constantly scanning for trust signals, a faster route to checkout and ways to find what they need without extra clicks.

That's literally it

So SAVE this for the next time you're wondering why your Shopify order notifications go quiet 🗳️

A prettier website wouldn’t have stopped the same questions being asked every hour ☎️The useful part of this project was...
17/09/2026

A prettier website wouldn’t have stopped the same questions being asked every hour ☎️

The useful part of this project was working out why customers still needed to call in the first place, then building the site around that.

For Farmer’s Daughter Produce, the answer was making their fruit availability overwhelmingly obvious through:

🍊A filterable live stock tracker
🗓️ A seasonal calendar showing what’ll be available month my month
⏱️A ‘last updated’ timestamp so visitors could trust the information was correct
🖥️ An easy to manage back end so the website actually stays updated

That’s exactly what I mean when I say websites should be doing far more than just look good.

Copy and design matter, obviously, but so does whatever keeps happening inside the business that the website could be absorbing.

The same question arriving five times a week.
The stock list someone has to update every Friday.
The point where a customer stalls because they don’t have enough to decide on.

Sometimes the fix is clearer copy, or a different structure. Sometimes it needs a feature built to handle it properly.

If you want to get your website working harder for your business, enquiries for THE FULL BUILD are open for Q3 / Q4 in the link in my bio 💌

A prettier website wouldn’t have stopped the same questions being asked every hour ☎️The useful part of this project was...
17/09/2026

A prettier website wouldn’t have stopped the same questions being asked every hour ☎️

The useful part of this project was working out why customers still needed to call in the first place, then building the site around that.

For Farmer’s Daughter Produce, the answer was making their fruit availability overwhelmingly obvious through:��

🍊A filterable live stock tracker�
🗓️ A seasonal calendar showing what’ll be available month by month
⏱️A ‘last updated’ timestamp so visitors could trust the information was correct
🖥️ An easy-to-manage back end so the website actually stays updated�
That’s exactly what I mean when I say websites should be doing far more than just look good.

Copy and design matter, obviously, but so does whatever keeps happening inside the business that the website could be absorbing, like:

The same question arriving five times a week.
The stock list someone has to update every Friday.
The point where a customer stalls because they don’t have enough to decide on.

Sometimes the fix is clearer copy, or a different structure. Sometimes it needs a feature built to handle it properly.

If you want to get your website working harder for your business, enquiries for THE FULL BUILD are open for Q3 / Q4 in the link in my bio 💌

17/04/2026

I’ve stayed quiet on this for a while but honestly I can’t anymore 👀
Your website being pretty and your website being built properly are two very different things. And right now a lot of founders don’t know the difference until it’s too late.

DM me “audit” if you want me to take a look 🤍

I kept most of these going wayyyyy longer than I should have before I realised I was doing them simply because they felt...
13/04/2026

I kept most of these going wayyyyy longer than I should have before I realised I was doing them simply because they felt like the nice thing to do.

Absorbing delays that weren’t my fault so clients didn’t feel bad about it.
Staying quiet instead of flagging something that wasn’t working.
Undercharging for people I liked because I definitely wanted to work with them again.

They all came from the same instinct: just keep things smooth and keep clients happy.

But friction-avoidance isn’t the same as client care.

I finally realised that clients don’t pay me to agree with them, they pay me to know what will actually work for their business.

Swipe through for the 5 I had to unlearn & save it if any feel familiar 🗂️

If your website is the one thing you keep pushing to the bottom of the to-do list, you’re not alone and it is SUCH a no...
07/04/2026

If your website is the one thing you keep pushing to the bottom of the to-do list, you’re not alone and it is SUCH a normal hesitation to feel.

Most of the time it’s because you don’t actually know where to start, what changes are worth making, or whether the tweaks you’ve already tried are doing anything at all.

This checklist gives you a clear, no-fluff starting point for getting your site back in shape this spring. And if you work through it and realise the issues run deeper than a tidy-up, that’s exactly what CTRL + ALT + Convert is for.

A full page-by-page audit, a prioritised action plan, and a recorded walkthrough of exactly what’s holding your site back and how to fix it — delivered to you within 7 days for £199.

Head to the link in bio to find out more and book yours! 🌸

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