24/03/2026
A great explanation of what The Cobra Effect is… 🐍
We see this often in analytics. Oversimplified, point-in-time KPIs and scorecards may look clean but often drive the wrong behaviour - for example: focusing on speed over quality, sales volume over margin, or output over innovation.
Leaders need trends, context, and drill-down insight to run their business effectively and make the right decisions - avoid the Cobra Effect before it happens.
💡 Are your metrics guiding decisions or creating a Cobra Effect?
