29/09/2026
What could your fundraising team do with more time for supporters?
Last week, Swami joined around 50 representatives from non-profit organisations at the London Salesforce Non-profit User Group to talk about a challenge many charities will recognise: fundraising data arriving from different agencies and channels, each in a different format.
Swami shared how we worked with a national charity to bring those files into one process, with clear data standards, supporter matching rules and a named owner in the fundraising team. Six months on, the charity had reduced manual data work from more than 200 hours a week to under 40.
His message was simple: start with what your fundraising team needs to achieve, then decide what to automate. Even without a large project budget, counting the hours spent moving data and fixing the file that causes the most trouble can be a useful first step.
Swami, Chris and Matt enjoyed meeting everyone and hearing how other charities are using Salesforce. Thanks to the organisers and everyone who joined the conversation!
If your team is spending too much time sorting fundraising data and too little time speaking to supporters, get in touch with Sweet Potato Tec. We’d be happy to talk through where to start.
