28/05/2026
If your business isn’t showing up on Google when local customers are searching, there’s usually a reason 👀
Here are 3 common mistakes we see from local trades businesses and how to fix them 👇
1- Your Google Business Profile isn’t optimised
If your profile is incomplete, outdated, or inactive, Google is less likely to show you locally.
✅ Solution:
Add your services, service areas, opening hours, photos, and keep posting updates regularly. Make it easy for customers (and Google) to trust your business.
2- You’re missing pages for the areas you work in
If you only have one generic website page, you’ll struggle to rank in nearby towns and cities.
✅ Solution:
Create dedicated pages for each location you cover with useful, relevant content about your services in that area.
3- You don’t have enough strong reviews
Reviews are one of the biggest trust signals for both Google and potential customers.
✅ Solution:
Ask happy customers for reviews consistently and reply to every review you receive. A steady flow of genuine reviews makes a huge difference.
At FreelanceSEO Essex, we help local trades businesses improve their visibility, rank higher locally, and generate more enquiries without the confusing jargon.
📩 Want to show up higher on Google locally? Get in touch.
