Bespoke Brands

13/07/2026

If attention spans really are shrinking, this article probably won't do very well.

Let's find out.

It feels as though we're becoming increasingly impatient. We don't just expect information quickly anymore; we expect everything quickly. We become irritated if a website takes a few seconds to load. We skip the introduction to a programme because we want to get straight into it. We play podcasts an

04/07/2026

There has never been a better time to create content.

There has also never been a worse time to sound different.

The answer isn't writing more. It's finding your voice.

www.bespokebrands.co.uk/insights/finding-your-voice

05/06/2026

How do you generate new business?

Here are my thoughts on the strengths, weaknesses and myths behind each in my latest article.

www.bespokebrands.co.uk/insights/lets-talk-about-getting-new-leads-for-your-business

Most people don't start a business because they dream of spending their days worrying about lead generation, SEO, networking events or social media algorithms. They start because they're good at something. They have a skill, a service or an idea they believe can help people and make a living at the

29/05/2026

A lot of people underestimate the pressure many business owners are under at the moment.

When you’re responsible for the future of the business, even positive decisions can feel risky.

As business owners ourselves, we understand that.

New article:

I was reading a post recently from a business owner who had made the difficult decision to put their company into liquidation. What struck me wasn’t really the business itself, but the honesty behind what they were describing. The pressure, the responsibility, the constant feeling of trying to mak...

12/05/2026

More channels. More content. Less impact.

Modern branding often feels like scrolling endlessly through TV channels; lots of noise, very little worth paying attention to.

A few thoughts on why many businesses are spreading themselves too thin.

There are more TV channels today than ever before. Hundreds of them. Streaming platforms everywhere. Infinite choice, on-demand content, personalised recommendations and entire libraries available at the touch of a button. Yet somehow, most nights, people still end up scrolling endlessly, thinking:

11/05/2026

Has creative culture become content culture?

It increasingly feels like creativity is now judged more by how it performs online than by what it actually contributes in the real world.

A few thoughts on originality, imitation and the modern creative industry.

I sometimes wonder whether the design industry has become too accessible for its own good. That probably sounds elitist on the surface, and I don’t mean it in the sense that creativity should only belong to a select few. Some of the best designers, writers, photographers and thinkers came from unc...

28/04/2026

Ooo, look at our shiny new brand book and mission statement.

Will any of that actually bring in more clients?

Somewhere along the way, ‘branding’ stopped being about making your company recognisable and started being about producing documents nobody reads. These days, every business seems to believe they must have 60-page brand guidelines, a sweeping mission statement, a purpose, pillars, archetypes, pe...

15/04/2026

We get stuck more often than we admit.

In business, it’s easy to assume everyone else has it figured out. Clear plan, clear strategy, complete confidence.

But when you actually speak to people properly, you realise something reassuring.

Most of us are figuring it out as we go.

The difference is that some people are willing to ask.

Here's a short piece on why asking is often the simplest and most overlooked way to move forward.

We get stuck more often than we admit. At school. Driving somewhere unfamiliar. Running a business. Standing in a supermarket aisle, wondering where on earth they’ve moved the coffee. What’s the answer? Where am I going? What do I do next? And yet, so many people would rather stay silent than as...