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Sugar Creative, Lambourne House, Lambourne Crescent , Llanishen, Cardiff (2026)

From global IP to cultural institutions, we help ideas connect. Sugar Creative Studio is a close-knit team of creatives based in Cardiff, specialising in advertising, media and interactive projects

We are an established creative agency Cardiff supplying unique marketing solutions to a range of sectors from Manufacturing to Entertainment through to Government and Start-ups. Regardless of the platform, we can help you engage with your target audience.

25/06/2026

Today is launch day!

Echoes of Revolution: Boston and Echoes of Revolution: NYC are now live!

Two city-scale augmented reality experiences for mobile devices, set in the world of the video game Assassin's Creed® III, bringing the revolutionary history of both cities to life on the streets where it happened, launched to coincide with the 250th anniversary of American Independence.

This has been over 2 years in the making, and we could not be prouder of the entire Sugar Creative team who built it. Their craft, vision and care are embedded in every moment of these experiences.

Echoes of Revolution exists because a lot of people chose to build it together. From a studio in Cardiff to partners in Paris, Boston, New York and Seattle, it has been a true collaboration from the start, and every organisation below has played their part in making this a reality.

A huge thank you to the team at Ubisoft, whose worlds of Assassin's Creed III and Assassin's Creed Rogue bring the experience to life and who's input has been invaluable throughout the entire process.

In Boston, a huge thank you to Revolutionary Spaces, City of Boston, Meet Boston and Downtown Boston Alliance for all your incredible support. Also everyone at the UK Consulate in Boston. Also Old North Illuminated, Museum of African American History and The West End Museum for their time, guidance and help spreading the word!

In New York, a special thank you to the Gotham Center For New York, and the Welsh Government team in NYC for making the New York story a reality. And to the team at Niantic Spatial, Inc., whose tech underpins both experiences and makes this level of location-based AR possible.

None of this happens without our funding partners. A big thank you to amazing teams at Creative Wales and Media Cymru and T-Mobile INNOVATE whose early backing of the R&D made the ambition real.

It is a source of real pride that a Welsh studio is helping to bring these cities' revolutionary stories back to life.

Free to download on iOS and Android.

Find both at echoesofrevolution.com

18/05/2026

What a week! ⛳️

Sugar Creative has just wrapped one of the most exciting deployments we've ever been part of - the PGA Championship at Aronimink Golf Club, Philadelphia.

Working with T-Mobile for Business and in partnership with Sam Immersive, we built the Smart Operations Command Center - a real-time data visualisation platform built on a photogrammetric digital twin of Aronimink Golf Club (by Mesh Overlay Design), giving the championship operations team live awareness across the entire venue.

Crowd flow, ingress, F&B, safety — all visible, all live, all in one place. At one of the biggest events in golf.

We couldn't be prouder of what we've pulled off, and we're excited about where this goes next.

🇬🇧 Oh, and congratulations to Aaron Rai on lifting the Wanamaker Trophy — the first British winner since 1919. What a week to be there!

30/04/2026

Its a big news day at Sugar...

Echoes of Revolution: NYC Unveils Preview of Immersive Walking Tour in Downtown Manhattan, Celebrating America’s 250th Anniversary

Officially launching in June 2026, the city-scale augmented reality experience that reframes New York City as the city at the heart of the Revolution – using the world of Assassin’s Creed® III to bring history to life – will be available for free on mobile devices

New York, NY – April 30, 2026 – Today, the creators of Echoes of Revolution: NYC unveiled a first-look preview of what users will experience when using this app and diving into this world leading cultural experience that will launch in June 2026. Coinciding with America’s 250th anniversary, Echoes of Revolution: NYC will bring to life New York City’s defining role in America’s founding.

Created by The Gotham Center for NYC History at the CUNY Graduate Center, leading global video game publisher Ubisoft and creative technology studio Sugar Creative, this multimedia 90-minute walking tour in downtown Manhattan will be a FREE city-scale augmented reality experience for mobile devices utilizing the detailed historical environments of Assassin’s Creed® III (set during the American Revolution).

“New York City has long deserved a ‘freedom trail’ to spotlight its centrality in the American Revolution. But now thanks to Ubisoft and Sugar Creative, we can give people a rich visual and experiential sense of what it was like to live through this harrowing, inspiring, dramatic, and foundational moment in history,” said Peter Aigner, Director, The Gotham Center for New York City History at the CUNY Graduate Center.

“Ubisoft is excited about using the worlds of Assassin’s Creed III and Assassin’s Creed Rogue to bring key moments of the American Revolution to life for visitors exploring the streets of Boston and New York City,” said Amy Jenkins-Le Guerroué, Strategic Alliances Director, Ubisoft.

“The ability to intelligently and effectively add content to the world is not simply a tool – it is the vital catalyst to transforming places into canvases for an infinite number of stories,” said Will Humphrey, Creative Director, Sugar Creative.

“Projects of this ambition depend entirely on the quality of the people you work with. We've been fortunate to find in Gotham Center and Ubisoft partners who care as much about getting it right as we do. It's a source of real pride that it's a Welsh studio helping to bring New York's revolutionary story back to life,” said Jason Veal, Managing Director, Sugar Creative.

For more information, visit echoesofrevolution.com

Address

Lambourne House, Lambourne Crescent , Llanishen
Cardiff
CF145GL

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.sugar.agency/

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