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Online Marketing Surgery Ltd

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Cannock
Online Marketing Surgery Ltd

At OMS, we help businesses grow by increasing customers and revenue through tailored SEO, PPC, and website design strategies.

With a 15 years experience, we deliver maximum ROI, driving traffic, leads, and sales. Contact us today & grow your business! The Online Marketing Surgery is a digital marketing agency that offers services such as search engine optimisation, pay per click marketing, social media marketing, website design and development and more. The OMS team is made up of many talented individuals who are dedicated to helping your businesses gain more visibility on the internet and increase your website enquiries and sales. We pride ourselves on understanding your business needs and meeting your expectations. If you’re interested in any of our services above, get in touch on 01543 899 617 or visit www.onlinemarketingsurgery.co.uk for more information.

13/10/2026

A new face at OMS! Meet our new SEO Manager Stuart! 👋

Were delighted to welcome Stuart to the Online Marketing Surgery team!

Stuart brings over a decade of experience in digital marketing, with a wealth of knowledge that goes well beyond traditional SEO.

His expertise covers everything from technical SEO and AI search visibility to PPC, e-commerce, website development and conversion optimisation.

In other words, he understands the bigger picture of digital marketing, not just where a website ranks on Google.

And thats exactly the kind of thinking we value at OMS.

Because getting businesses found online is only part of the job. Helping turn that visibility into more enquiries, customers and revenue is what really matters.

Stuart will be helping us develop and deliver SEO strategies for our clients, combining his technical knowledge with a wider understanding of how businesses grow online.

And away from all things digital marketing, he's a big Stoke City fan so were sure he'll fit right in with the team! ⚽

Although theres still one important test to pass… Well see how he gets on when the OMS darts competition comes around! 🎯😂

Welcome to the team, Stuart. Were looking forward to working with you!

08/10/2026

A local business, a trusted recommendation and a brand-new website!

When Cannock Resprays decided it was time to modernise their website, they wanted to work with a local company they could trust.

After asking around, they came to OMS through a recommendation from someone who had recently had an e-commerce website built by our team.

And that's always a great way to start a relationship!

Cannock Resprays is an established local business with years of experience in motorhome body repairs and resprays.

They wanted a website that not only reflected the quality of their work and the history behind their brand but also helped attract more customers searching for their services.

So we got to work.

We took the time to understand their business, researched the market and what potential customers were searching for, and planned a website around their services and growth objectives.

The result?

✅ A fresh, modern website that reflects their established brand
✅ Dedicated service pages targeting customers looking for motorhome body repairs and resprays
✅ Clearer messaging, improved navigation and a better customer journey
✅ Strong SEO foundations to support their ongoing visibility on Google

And our work doesn't stop at launch. We're continuing to develop their SEO strategy to help more potential customers discover Cannock Resprays.

It's always rewarding to help a local business take that next step, especially when they've trusted us with a brand they've spent years building.

Take a look at their new website! 👇

https://cannockresprays.com/

01/10/2026

More leads. Over £1,000 LESS spent on Google Ads every month. And that was only the beginning 👀

When Non Stop Kids Entertainment first approached OMS, their immediate problem was PPC.

Their Google Ads weren't reaching enough new potential customers and enquiries had dropped significantly.

Rather than simply increasing the budget, we looked at how their existing spend was being used.

After restructuring and improving the campaign:

💰 PPC spend reduced by over £1,000 per month
📞 Lead volumes increased significantly

But we could see another opportunity.

Non-Stop Kids was performing well in Google's paid results but had limited organic visibility for some of the party packages and entertainment services potential customers were searching for.

So we began building their SEO alongside PPC.

Over the last 12 months there has been:

📈 65% increase in organic traffic
📈 Almost 20% increase in organic enquiries
🏆 Major growth in first-page rankings for commercially valuable searches including “children's entertainer” and “kids party entertainers”

SEO has now become one of their biggest sources of new business, working alongside PPC to generate enquiries throughout the year.

And there's an important lesson here.

Growth doesn't always mean spending more on marketing.

Sometimes it starts with making the money you're already spending work much harder.

Then you build from there.

30/09/2026

Why is ChatGPT recommending your competitors… and not you? 🤖

More people are using AI platforms such as ChatGPT, Claude, Perplexity and Google AI to research businesses, products and suppliers.

So if your competitors are appearing in those conversations and you're nowhere to be seen, Dr David has a prescription 🩺

💊 Create genuinely useful, expert-led content
💊 Build your authority beyond your own website
💊 Keep your business information clear and consistent online
💊 Show real evidence of your expertise – reviews, case studies, accreditations and results
💊 Make sure search engines and AI platforms can properly discover and understand your website

There's no magic switch that makes ChatGPT recommend your business.

It comes from building the right signals of expertise, relevance, trust and authority across the web.

And importantly, don't abandon SEO because people are using AI.

Strong SEO and a strong online presence are part of the foundations that can help your business become more visible wherever your customers are searching.

So here's Dr Dave's prescription:

Don't just ask, “Where do we rank on Google?”

Start asking:

“When someone asks AI for a company like ours, are we part of the answer?”

24/09/2026

You've just spent £10,000 on a new website. Brilliant.

Now... who's actually going to see it? 👀

It's something Dr Dave hears all the time.

A business invests in a new website, launches it and expects the enquiries to start rolling in.

But a new website doesn't automatically mean new customers.

Think of it like opening a beautiful new shop in the middle of the desert.

It could have the best products, the best branding and the best salespeople inside...

But if nobody knows it's there, none of that matters.

Your website needs a plan for getting the right people through the door.

That could include SEO, PPC, useful content, case studies, reviews, social media, PR and other activity depending on your business, your customers and what you're trying to achieve.

And once people arrive, the website still has another job.

Turn those visitors into enquiries and sales.

So when you're budgeting for a new website, don't just ask:

"How much will the website cost?"

Ask:

"How are our next customers actually going to find it?"

Because launching the website isn't the end of the job.

It's the start 🩺

22/09/2026

Google your business. But DON'T search for your company name 👀

Here's a 30-second test every business owner should try.

1. Open Google.

2. Search for what you actually sell and not your business name.

Try something like:

"construction company Staffordshire"

"corporate photographer West Midlands"

"CNC machining Birmingham"

3. Now scroll.

Can you find your business?

Because here's the important bit...

Your existing customers know your company name.

Your next customer probably doesn't.

They're searching for the product, service or solution they need and then deciding which of the businesses they find deserves their attention.

So if they see the ads...

The map results...

Your competitors...
..but not you?

Who do you think they're going to investigate first?

Having a great website is only part of the job.

It also needs to be visible when potential customers are actively looking for what you sell.

Give the test a go.

Don't Google your name. Google what makes you money.

Then tell us what you find 👇

21/09/2026

SEO or PPC: which one should your business be spending money on? 👀

Jason says PPC. Martyn says SEO.

Megan? She wants both 😂

But the real answer is it depends on what you're trying to achieve.

If you need to get in front of people actively searching for what you sell quickly, PPC can get you there, but you're paying for that traffic.

SEO takes longer, but you're investing in building organic visibility that can continue generating enquiries without paying for every click.

And sometimes, the strongest strategy is using the two together.

PPC can capture demand now, while SEO builds your organic visibility for the longer term. You can also use the data from both to understand what people are searching for and what actually turns into business.

But we wouldn't tell every company they automatically need both.
The starting point shouldn't be:

"Do I need SEO or PPC?"

It should be:

"What am I trying to achieve, how quickly do I need to achieve it, and what's the best way to get there?"

Then you choose the treatment 🩺

18/09/2026

Happy Birthday Martyn! 🎉🍻

After 10 years at OMS, we couldn't let your birthday go by without giving you a shout-out!

A massive thank you for everything you've done over the years. Your knowledge, experience and expertise have played a big part in helping OMS and our clients grow and you've been there for plenty of the journey along the way.

Of course, working with Martyn also means hearing plenty of stories about festivals, theme parks and everything in between. 😂

And then there's the legendary Cajun squirrel story involving Gary Lineker and a few other familiar faces... 😉🐿️

We'll leave that one for Martyn to explain!

Have a brilliant birthday mate, and try not to celebrate too hard this weekend. 🍻🎉

16/09/2026

If we're going to market a client's products, we want to understand what it's actually like to use them 🤝

Our client iStorage recently sent the OMS team a selection of their encrypted storage products to test and use ourselves.

For us, that's important. It's one thing to understand a product from a website, brochure or strategy meeting. It's another to actually get your hands on it, use it and understand where it fits into the real world.

And we're a pretty good use case ourselves.

Our team works between offices, from home, at client meetings and occasionally while travelling. That can mean carrying business files and sensitive information between locations.

Having encrypted storage gives us a secure way of taking that data with us, rather than relying on a standard USB drive.

By using the range ourselves, our marketing team can also better understand the differences between the products, the problems they solve and the situations where a business might actually need them.

Because if we're going to help market a product, we should understand it like a customer would.

Big thanks to the iStorage team for sending the range over, we're putting them through their paces! 🔐

15/09/2026

Sceptical about WordPress? You might be sceptical about the wrong thing 🌐

A common misconception is that WordPress websites are just thrown together with templates, AI and dozens of plugins.

They can be. But that's not a WordPress problem. That's a how the website was built problem.

At OMS, we start by understanding the business, its customers and what the website actually needs to achieve.

From there, we create a bespoke design around the brand before turning it into optimised, handwritten code, keeping unnecessary plugins to a minimum and building technical SEO into the foundations.

The result?

A faster, more flexible website that's built to be found on Google and gives your business the right foundations for visibility in AI search too.

More importantly, it's built to turn the right visitors into enquiries and sales.

So don't write WordPress off because you've seen badly built WordPress websites.

The platform isn't the problem. How it's built matters.

Address

2 Cobbett Road
Cannock
WS73GL

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://onlinemarketingsurgery.co.uk/

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