17/10/2026
If your brand walked into a pub, what would it order? And how would it chat to the bar staff?
Your tone of voice is your brand's personality in words. Friendly or formal, cheeky or calm, it should sound the same on your website, your packaging and your posts.
Try this:
1. Pick three words that describe your personality
2. Write like you talk
3. Keep it consistent everywhere
4. Read everything aloud before it goes out
Want help finding your voice? We help businesses with branding from logos to language.