23/09/2026
Our work on the Multiversity project reaches another major milestone today, as together we've launched the public engagement phase.
We've been working with the Group on the brand and audience engagement phase behind the project, helping to shape the audience thinking, proposition and the areas that now need to be tested more widely.
To support that, our development team have created a bespoke audience engagement tool, built from earlier stakeholder insight and designed to capture structured feedback around perception, proposition, language and messaging.
For us it's such a key part of good strategy. You can build an informed view of an audience, but there comes a point where assumptions need to be tested with the people you are actually trying to reach. It's about balancing our instinct with insight.
That feedback will now help sharpen the proposition, messaging and communications approach as the project moves into its next phase.