02/09/2026
Heading back to where it all began.
The JBL Arcade journey started in Val Thorens with Snow Party, the first game in the series, created to launch across Europe for the winter season.
Conceived and developed by OMM, in partnership with Tchai, for JBL, the idea was to transform product engagement into a playful, interactive experience, combining retro arcade gaming with the energy, culture and environments surrounding the brand.
For the first chapter, we took to the mountains. Players could hit the slopes, take on obstacles, perform tricks and compete for a place on the leaderboard, all within a distinctive 3D world built around JBL.
From its beginnings in Val Thorens, Snow Party rolled out into stores across Europe and became the foundation for a much bigger connected gaming platform spanning new games, seasons, products and experiences.
ArcadeGames Gamification Experiential CreativeTechnology OMM