TWO30

TWO30 is a strategic and creative partner for ambitious independent brands, helping businesses think bigger and move forward with confidence. Strategy First.
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Design Second.

21/09/2026

A small milestone, but an important one.

I’m now officially an Associate Member of the Chartered Institute of Marketing - ACIM.

For me, this isn’t simply another badge to add to the collection. It’s part of my commitment to continuing to develop as a creative strategist and designer - combining strong creative thinking with marketing knowledge, commercial understanding and professional standards.

It’s a commitment I bring to every brand I work with, including ambitious businesses across Torbay and South Devon.

Joining CIM is also the next step towards my longer-term goal of achieving Chartered Marketer status.

Because helping a business look distinctive matters - but understanding why, where and how that brand needs to connect matters just as much.

Here’s to continuing to learn, develop and build what comes next.

17/09/2026

Chase “I like it” and you’ll always be popular for the wrong reasons. Build for “I get it” and the right people stick around. ✌🏼

16/09/2026

“I like it” is a compliment. “I get it” is a client. Know which one you’re actually designing for.

Tomorrow’s vlog breaks down exactly how.

12/09/2026

🧡 Yes this is how I’m starting my day! Unashamedly me on my birthday! Hope you’re all having a fab day like me✌🏼

10/09/2026

🧡 A free announcement, from someone who spent far too long hiding behind the work.

I'm still here. Still showing my face. Apparently that's a regular thing now.

Building visibility is uncomfortable. Having a brilliant business nobody knows exists is worse. ✌🏼

09/09/2026

Looks good fades in a scroll. Works hard is still converting six months later. Design for the second one.

Tomorrow’s vlog has the full story.

04/09/2026

“We’ll figure out the messaging once it looks good.”

I hear some version of that sentence at least once every six months. It’s usually the moment before a client’s second, more expensive project.

Design is a translator. It makes a clear idea visible - it can’t invent the idea for you.

Say the thing. Then let it look like something ✌🏼

02/09/2026

“We’ll sort the message once it looks good” is the sentence behind more expensive rebrands than anything else.

My advice? Say the thing first.

Tomorrow’s vlog gets into what that actually looked like in practice.

31/08/2026

From a slightly chaotic working file on my screen… to a box full of finished postcards ready to be delivered.

And yes, opening a box of freshly printed work still gives me a ridiculous amount of satisfaction.

These were designed for .Devon to capture the character of the shop, make the location easy to find and give people a small piece of the brand they could physically pick up and take with them.

Because even in a digital world, print still has a job to do.

It puts a brand into someone’s hands. It creates another opportunity to be noticed. And, when it feels unmistakably like the business it belongs to, it helps the whole brand become more memorable.

Designing it is one thing. Seeing the finished piece is always the bit that makes it real.

Now to get them out into the wild. ✌🏼

27/08/2026

A polished studio hides this. I’d rather post it. ✌🏼

Address

Exeter
TQ58DH

Website

http://wearetwo30.com/, https://www.linkedin.com/pulse/from-moodboards-metrics-why-design-without-strategy-just-broadway

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